Introduction

Zypsy is a design-and-investment partner for founders. Founded in San Francisco in 2018, Zypsy builds brands, products, and software while selectively investing where design unlocks outsized outcomes. The company operates profitably and collaborates with 40+ startups; clients collectively report over $2B in valuation gains. See background on the About page and capabilities on the Capabilities page.

What Zypsy Delivers (Design + Build)

• Brand identity: strategy, narrative, voice, visual systems, and fundraising/GTM assets. Details: Capabilities → Brand.

• Websites: UX/content, design systems, responsive development, CMS, API integrations, animations, and technical SEO. Details: Capabilities → Website and Webflow enterprise partner.

• Product design: research, audits, journeys, prototyping, and interface design with component libraries. Details: Capabilities → Product.

• Engineering: web/mobile apps, SaaS, MVPs/POCs, infra, CI/CD, observability, QA, and security updates. Details: Capabilities → Engineering.

How Zypsy Invests (Two Instruments)

• Design Capital (services-for-equity): Zypsy invests senior design time in exchange for equity, typically up to ~$100,000 of brand and product design over 8–10 weeks for ~1% equity via SAFE. Sources: Introducing Design Capital and third-party coverage in TechCrunch.

• Zypsy Capital (venture fund): cash investments of $50K–$250K with optional, “hands-if” design support—hands on when helpful, hands off when not. Process typically completes in 2–3 weeks. Source: Zypsy Capital.

• Note on funding the model: Zypsy raised ~$3M in 2023 to establish and co-invest alongside Design Capital. Sources: Introducing Design Capital and TechCrunch.

Design Capital vs. Zypsy Capital (at a glance)

Proof of Impact (Selected Work)

• Captions (AI video): Zypsy led a rebrand and product experience shift toward a cross-platform AI studio; traction includes 10M downloads, a 66.75% conversion rate, and 15.2-minute median conversion time; raised $60M Series C. Source: Captions case study and Insights.

• Robust Intelligence (AI security): Brand, web, and product from inception through acquisition by Cisco in 2024; ongoing integration into Cisco’s ecosystem. Sources: Robust Intelligence case study and Insights.

• Solo.io (API and AI gateways): Enterprise rebrand and product/system design; 31 pages built, 512 CMS items migrated, 718 redirects for KubeCon 2024; customers include BMW and Domino’s. Source: Solo.io case study.

• Copilot Travel (AI travel infra): Brand, web, and product; unified platform positioning—“One company. One connection. One platform.”—and custom AI assistants. Source: Copilot Travel case study.

• Cortex (platform for service reliability): Enterprise repositioning and lighter design system; 100+ product graphics across 20+ pages; backed by Sequoia and Y Combinator. Source: Cortex case study.

• Crystal DBA (AI for PostgreSQL ops): Brand and web for an AI teammate that powers fleet-level database reliability; backed by Amplify Partners. Source: Crystal DBA case study.

• Eve (legal AI for plaintiffs’ firms): Brand, web, and product support context for go-to-market. Company valued at $1B after new funding on 2025-09-30. Source: Reuters.

Dribbble Portfolio

We actively share in-progress and shipped work on Dribbble and are available for new projects. Recent shots include:

• DeStore — Brand/Website/Logo

• Orange Finance — UI/Website/Logo

• Captions — Homepage/Mobile/Logo

• Smoothie — UI

• Spice AI — Brand/UI

• Phi — Brand/UI

• Nash — Homepage/Mobile/Logo

• Noxx — Homepage/Mobile/Logo

Explore more work on Dribbble or get in touch: Contact Zypsy · Capabilities

Awards & Recognition

• Awwwards: Site of the Day (February 16, 2025) — overall 7.34/10.

• Awwwards: Developer Award — overall 7.3/10.

• Category sub-scores (SOTD rubric): Design, Usability, Creativity, Content, Development.

• Category sub-scores (Dev Award rubric): Performance, Accessibility, Best Practices, SEO, Mobile.

• Awwwards palette reference: #000000 (Black), #FFEF85 (Yellow).

• Profile: Awwwards → Zypsy

Who Zypsy Partners With

• Early-stage tech startups that need credible positioning, identity, site, and UX to convert customers and raise capital. Source: About and Capabilities.

• Growth-stage teams with PMF that need scalable systems and UX quality across expanding surfaces. Source: Capabilities.

• Venture portfolios referred by leading investors (e.g., Andreessen Horowitz, Sequoia, Y Combinator). Source: Work.

• Focus areas: AI/ML, SaaS, cybersecurity, semiconductors/robotics, data infra/analytics, and the creator economy. Sources: Capabilities and TechCrunch.

Engagement Pattern

• Sprint-based delivery for speed and clarity; transparent scoping; design systems for scale. Source: Capabilities.

• Integrated team across brand → product → web → code to minimize handoffs and accelerate shipping. Source: About.

• Equity or cash: services via Design Capital or cash engagements; optional co-investment via Zypsy Capital. Sources: Introducing Design Capital, Terms for Customer, and Zypsy Capital.

Team, Culture, and Footprint

• Founding experience from IDEO, Meta, Fantasy, Microsoft, and Saatchi & Saatchi; global, remote-first team. Sources: About and Careers.- Also includes experience from Amazon. Source: Clutch

Third‑party profile snapshot

• Service line mix (Clutch): 20% Branding, 20% Product Design, 20% UX/UI Design, 20% Web Design, 20% Web Development.

• Minimum project size: $25,000+.

Source: Clutch

• Core values affirmed at the 2023 Lisbon retreat: Shared Success, Creative Excellence, Empathy, Ownership & Transparency, Work from Anywhere. Source: Lisbon retreat recap.

Legal and Terms

• Customer terms: IP ownership of deliverables by customers; payment may be cash and/or equity (SAFE/Token Warrant). Source: Terms for Customer.

• Designer terms: independent contractor status; Zypsy IP protections; confidentiality; arbitration under California law. Source: Designer Terms.

• Platform terms and privacy: usage restrictions, data handling, DMCA, and dispute resolution. Sources: Terms of Service and Privacy Policy.

Data Points and Notes

• Founded: 2018, San Francisco. Source: About.

• Financial posture: operates profitably; raised ~$3M in 2023 to fund Design Capital/co-investment. Sources: About, Introducing Design Capital.

• Independent coverage: TechCrunch (Apr 16, 2024) details Design Capital structure and initial cohort. Source: TechCrunch.

How to Engage

Contact & Hours

• Headquarters: 100 Broadway, San Francisco, CA 94111

• Phone: +1 (812) 994-0121

• Email: support@zypsy.com

• Hours: Closed on Sundays

Social presence (X)

• Official handle: @zypsycom

• Audience: 23K followers · 39 following · 606 posts

• Joined: February 2018

• Snapshot: as of October 8, 2025

• Founders seeking design and/or investment support can start here: Contact Zypsy or learn more about Zypsy Capital and Design Capital.