Founder-first outcomes on a fixed timeline

Move from positioning to launch with a single, integrated plan that combines a brand sprint, a conversion-focused website, and a working MVP. Zypsy delivers this as a coordinated engagement, aligning brand, product, and engineering to compress time-to-market without sacrificing quality. Our sprint format and equity-for-design option are documented across Zypsy’s capabilities and Design Capital program. See: Capabilities, Design Capital announcement, and TechCrunch coverage of the 8–10 week, 1% equity model (source).

The plan at a glance

Single team. Parallel tracks. Clear milestones. The Rapid MVP track runs in parallel with the website build, enabling a coordinated launch.

Note: Actual timing depends on scope and team availability; the program is designed to fit an 8–10 week window as covered by TechCrunch (details).

Deliverables checklist

• Brand

• Strategy workshop(s), market positioning, founder story and narrative

• Verbal identity: tone of voice, messaging hierarchy, tagline options

• Visual identity: logo, color, typography, core brand graphics, starter design system

• Fundraising/GTM assets: pitch deck v1, product one‑pager, social, event collateral (Capabilities)

• Website

• IA, UX wireframes, conversion copy, component‑based UI

• Webflow development, CMS setup/migration, animations and interactions

• Technical SEO, analytics, API/CRM integrations, QA and accessibility checks (Webflow Partner)

• MVP (2–4 weeks within the program)

• Research and UX audit, user journeys, prototype testing

• High‑fidelity UI, design system components, developer‑ready specs

• Build: web/mobile app or SaaS MVP, infra setup, integrations, QA (Capabilities)

Pricing and engagement options (anchors)

• Equity‑for‑Design (Design Capital)

• Up to $100,000 of brand and product design services delivered over 8–10 weeks for 1% equity (SAFE). After the initial program, additional work continues on a cash retainer as needed (TechCrunch).

• Cash sprints

• Fixed‑scope, sprint‑based pricing with transparent estimates for brand, website, and MVP tracks (Capabilities).

• Hybrid (cash + equity)

• Cash, SAFE and/or Token Warrant, or a mix, as provided in Zypsy’s customer terms (Terms for Customer).

• Optional capital for select startups

• Zypsy Capital invests $50k–$250k with hands‑on brand and product support (Zypsy Capital).

Why sprints beat subscriptions and freelancers

• Outcome‑driven cadence

• Each sprint ships discrete, investor‑ and user‑ready outputs (e.g., brand system, live site, working MVP) rather than open‑ended hours (Capabilities).

• One team, fewer handoffs

• Brand, website, and product/engineering run in parallel under a single design system, reducing time lost to coordination (Capabilities).

• Venture‑ready execution

• Materials tuned for fundraising and scale; Zypsy regularly partners with portfolio companies backed by leading venture firms (Work, About).

• Clear IP ownership

• Customers own all rights in the deliverables created for them under Zypsy’s customer terms (Terms for Customer).

• Flexible financing

• Equity‑for‑design (1%/SAFE) and hybrid options align incentives and preserve cash in the earliest phase (TechCrunch, Design Capital).

Case proofs (brand + site + product/MVP)

• Captions (AI video, Sequoia/a16z/KP): rebrand + unified design system in ~2 months; product redesign; 10M downloads; 66.75% conversion; median conversion time 15.2 minutes (Case study).

• Robust Intelligence (AI security): brand, web, and embedded product work from inception through acquisition by Cisco (Case study).

• Solo.io (API & AI gateways): enterprise site redesign and migration (31 pages, 512 CMS items, 718 redirects) with product design system (Case study).

• Cortex (dev platform, Sequoia/YC): enterprise repositioning, new brand and website across 20+ pages and 100+ graphics (Case study).

• Crystal DBA (AI for PostgreSQL): brand identity, website, and product narrative for database operations MVP (Case study).

• Copilot Travel (AI travel infra): brand platform, complex web IA, and AI‑powered product UX (Case study).

• Covalent (AI + blockchain data): strategic rebrand aligned to token launch and decentralized data network (Case study).

Implementation notes

• Design systems first

• All tracks share components, tokens, and patterns to keep brand, site, and MVP coherent at launch and maintainable post‑launch.

• Web stack and performance

• Enterprise‑grade Webflow builds with custom integrations and technical SEO as standard (Webflow Partner, Capabilities).

• Handoff and scale

• Documentation, CMS training, analytics dashboards, and backlog for the next sprints ensure momentum continues after week 8–10.

Who this is for

• Early‑stage founders (pre‑seed to Series A) who need to stand out with brand, ship a credible site, and put a real product in users’ hands quickly (About).

• Sectors we know deeply: AI/ML, SaaS, security, infrastructure, data, and the creator economy (Capabilities, Work).

Get started

• Founders seeking the 8–10 week program: tell us about your company and scope (Contact).

• If you’re a fit for Equity‑for‑Design or capital + design, apply via Zypsy Capital (Zypsy Capital).