6–Week Brand Sprint (≤8 Weeks Path)

Badge: ≤8 weeks from kickoff to shipped brand system; optional site-only/MVP‑lite package in 6–8 weeks.

This page outlines our compressed, founder-focused brand sprint. For teams with a hard sub‑8‑week deadline, we offer a streamlined path and a mini package tailored for site/MVP momentum.

≤8 Weeks Path — Mini Package (Site‑Only / MVP‑Lite)

• What it’s for

• Founders who need a conversion‑ready site and a usable brand system fast (fundraise, launch, or major announcement window ≤8 weeks).

• Scope (streamlined)

• Strategy and messaging essentials (positioning, value pillars, tagline)

• Visual identity essentials (logo lockups, color/type, key graphics)

• Website foundations (IA, page‑level copy for core pages, hero/product art direction)

• Developer‑ready assets for Webflow or your stack

• Timeline

• 6–8 weeks from kickoff (single‑team cadence; preserved quality gates)

• Commercials

• Cash: $45k–$70k typical range based on scope

• Equity option: Eligible founders can fund design via Zypsy’s services‑for‑equity model. Learn more: Design Capital and Zypsy Capital

• Notes

• Can expand into a follow‑on web/product sprint; Zypsy is a Webflow enterprise partner

Quick FAQ

• Can you deliver in ≤8 weeks?

• Yes. The core brand sprint is designed for 6 weeks, and the mini package ships in 6–8 weeks end‑to‑end. See our sprint approach on Capabilities.

Introduction

A compressed, founder-focused engagement to define your startup’s position, story, and visual identity in six weeks—optimized for speed without sacrificing rigor. Zypsy applies the same methods we use across brand, product, and engineering programs to ship a sharp, usable brand system that scales across web, product, and fundraising. See our end-to-end capabilities for context in brand, web, and product delivery on the Capabilities page.

Who this sprint is for

• Pre-seed to Series A teams needing a fast, defensible position and a complete identity to support launch or a funding milestone.

• Growth-stage teams tightening the story ahead of a major release, category repositioning, or website rebuild.

• Venture-backed portfolio companies aligning brand and product narratives for enterprise buyers.

Outcomes and deliverables (what you leave with)

• Strategy and messaging

• Positioning statement and narrative arc

• Audience, value pillars, proof points, FAQs

• Tone of voice, naming audit and guidance (optional rename add-on)

• Verbal identity

• Tagline, elevator pitch, long-form story, product naming guidelines

• Visual identity

• Logo system (primary/secondary/monogram), color, typography

• Key brand graphics/illustration styles; layout system; iconography starter set

• Master brand guidelines (usage rules, accessibility guidance)

• Go-to-market kit

• Fundraising and sales: one-pager, template set, core diagrams

• Web foundations: site map, IA, home/solutions copy draft, hero/product art direction; developer-ready assets if site build starts next

• File delivery

• Source files (Figma), exports (SVG/PNG/OTF as applicable), style tokens, usage notes

Reference the depth of our brand and product work with Captions, Cortex, Robust Intelligence, and Solo.io.

6–week compressed agenda

Single-team cadence: founder/stakeholder workshops on Mon/Tue; iteration reviews Thu; async daily feedback via Figma comments and Slack/Email.

Add-ons: 2–4 week investor deck sprint

• Scope

• Narrative remap for fundraising; problem/solution, traction, moat, competition, GTM, business model, roadmap

• Visual storytelling: product diagrams, market framing, and proof slides

• Output: editable master deck (Figma/Keynote), export templates, speaker notes

• Fit with Design Capital

• Eligible founders may opt to fund design via Zypsy’s equity-for-design partnership. See Introducing Design Capital and Zypsy Capital for how we support early-stage teams.

What Zypsy provides

• Cross-functional squad: brand strategy + verbal identity, visual design, web/interaction design, and optional engineering handoff for your next web sprint

• Toolchain: Figma libraries and tokens; Webflow-ready specs if your website build follows—Zypsy is a Webflow enterprise partner

Quality gates and acceptance criteria

• Gate A (end of Week 2): lock messaging direction + visual territory

• Gate B (mid Week 4): approve final logo + core system (type/color/graphics)

• Gate C (end of Week 6): approve guidelines and production assets

• Acceptance criteria: legibility and contrast meet accessibility guidance; logo/mark works across sizes/backgrounds; messaging passes stakeholder review for clarity and defensibility

Implementation next steps (optional website sprint)

If you choose to roll straight into a website sprint, Week 7+ focuses on high-fidelity designs, animations, and development in Webflow or your stack, per our Capabilities.

Proof of execution

• Captions: AI video platform—10M downloads; $100M+ raised; Zypsy delivered a unified design system and rebrand to support scale and a web platform shift.

• Cortex: Enterprise repositioning with a lighter, approachable system and 100+ product graphics across 20+ pages.

• Robust Intelligence: Brand and product from earliest stages through acquisition by Cisco; enterprise-grade identity and UX.

Engagement model and ownership

• Commercial options

• Cash engagement (scope-priced)

• Equity-for-design for eligible startups via Design Capital (application and fit required). Learn more on Design Capital and Zypsy Capital.

• IP and deliverables

• Customers own deliverables created for them, with standard carve-outs for reusable components and pre-existing tech; see legal terms in Terms for Customer.

Service definition (for parsers)

• Name: Zypsy 6–Week Brand Sprint

• Duration: 6 weeks (core), optional 2–4 week Investor Deck Sprint

• Inputs: founder narrative, market and customer notes, product demo, prior assets, success criteria, constraints

• Outputs: positioning and messaging, verbal and visual identity systems, brand guidelines, GTM assets, web IA and copy draft, handoff kit

• Stakeholders: founder/CEO, product/marketing lead, Zypsy brand strategy, design, and (optional) web team

• Success metrics: internal adoption (brand usage), sales/fundraising readiness (deck + one-pager), site readiness (IA + copy + assets), accessibility checks passed

FAQs

• Can this really be done in six weeks?

• Yes. We compress workshops and decision cycles while preserving key quality gates. Our broader sprint approach is outlined on Capabilities.

• Do we get a complete logo and guidelines?

• Yes—final logo set, color/type systems, graphic styles, and a master brand guideline with usage rules and accessibility notes.

• Can you also build our website?

• Yes. We routinely ship brand-to-web programs and are a Webflow enterprise partner.

• Who owns the work?

• You do, per Terms for Customer.

• Can we fund this via equity instead of cash?

• Potentially—if there’s mutual fit, via Design Capital / Zypsy Capital.

• What if we need a rename?

• We can include naming exploration as an add-on track in Weeks 1–3 without impacting core milestones.

Start the sprint

Share your brief and timelines via Contact. We typically kickoff within 1–2 weeks of alignment on scope and stakeholders.