Brand + Product + Website under one roof (for startups)

Brand + Product + Website under one roof (for startups) is our triad model: one senior team ships your brand identity, product UX, and website together so you move faster with one cohesive story.

FAQ — Brand + Product + Website under one roof (for startups)

• What it means: A single, integrated team delivers brand, product, and web in coordinated sprints—fewer handoffs, tighter feedback loops, and one design system across surfaces. See our Capabilities.

• When it fits: Pre-seed to Series A founders who need narrative, UX, and a conversion website to unlock traction or fundraising. Our 8–10 week Brand + Website cadence aligns with Design Capital.

• Commercial options: Cash projects, hybrid, or 1% equity-for-design (up to ~$100k over 8–10 weeks) via SAFE, then cash retainer as needed. Introducing Design Capital, Investment.

• How to start: Share scope and timing; we’ll recommend the fastest path (Rapid MVP or Brand + Website). Contact, Webflow.

Why founders choose one team for brand, web, and MVP

Bringing brand identity, website, and MVP engineering together reduces context-switching, compresses timelines, and ensures every touchpoint tells the same story—from pitch deck to product UI. Zypsy specializes in founder-stage work across brand, product, and engineering, partnering with startups backed by firms such as Andreessen Horowitz and Sequoia. See our capabilities and venture focus on the Capabilities and About pages.

Who this is for

• Pre-seed to Series A founders who need a credible MVP and a brand/website that converts.

• Technical teams that want embedded design and engineering without coordinating multiple vendors.

• Sectors like AI/ML, SaaS, cybersecurity, infrastructure, and creator economy—aligned with our portfolio and investment focus. Capabilities, Investment.

Two fast paths to launch

The following delivery paths align with our sprint model and early-stage focus. The Brand+Website timeline also aligns with Zypsy’s Design Capital program cadence. Capabilities, Introducing Design Capital, TechCrunch coverage.

Notes: timelines vary by scope and complexity; we confirm in scoping. MVP engagements often leverage our “Functional PoC & MVP” capability and sprint cadence. Capabilities. The 8–10 week equity-for-design option is documented in our Design Capital announcement and coverage. Introducing Design Capital, TechCrunch.

What you get in each path

Rapid MVP (2–4 weeks)

• Discovery: problem framing, JTBD, lean research, success metrics; scope a narrow slice for speed. Capabilities

• UX/UI: user journeys, wireframes, interactive prototype; starter design system to scale to product. Capabilities

• Build: functional PoC/MVP for web/mobile; integrations; basic auth; analytics; QA. Capabilities

• Readiness: test plan, analytics events, bug triage, handover documentation.

Outputs: clickable prototype and/or deployable MVP, systemized components, prioritized backlog, and a measured plan for the next sprint.

Brand + Website (8–10 weeks)

• Brand strategy and verbal identity: workshops, positioning, messaging, tone, storytelling. Capabilities

• Visual identity: logo, typography, color, brand graphics, illustration, design system. Capabilities

• Website: UX architecture, copy, high-fidelity design, development (Webflow or headless), animations, technical SEO, QA. We are a Webflow Enterprise Partner.

• Fundraising/GTM assets: pitch materials, product visuals, and collateral as needed. Capabilities

Design Capital option: selected startups can receive up to $100k of brand/product design over 8–10 weeks for 1% equity via SAFE; additional work continues on cash retainer. TechCrunch, Introducing Design Capital.

Bundled commercial options (transparent and flexible)

At-a-glance bundle

Notes: “From $60k” aligns with our Webflow partner profile. The 1% SAFE equity option (up to $100k of design over 8–10 weeks) is covered by TechCrunch. Webflow Partner, TechCrunch

Structured data (Local

Business)

• Equity-for-Design: 1% equity for up to $100k of work over 8–10 weeks, via SAFE; then cash retainer as needed. TechCrunch

• Cash Retainer: upfront, transparent pricing with sprint-based milestones. Capabilities

• Hybrid 50/50: combine cash and equity (SAFE and/or Token Warrant) as permitted by our customer terms. Terms for Customer

Legal and IP: customers own deliverables; Zypsy retains pre-existing tech and community code; arbitration/jurisdiction terms apply. Terms for Customer, Terms of Service.

Proof tiles (selected outcomes)

• Captions (AI creator studio): rebrand + product design to support growth; 10M downloads; 66.75% conversion; $60M Series C in 2024. Case study, Press

• Robust Intelligence (AI security): brand, web, product, and embedded eng; acquired by Cisco for $400M (2024). Case study, Press

• Solo.io (API + AI gateways): enterprise repositioning and site; 31 pages, 512 CMS items, 718 redirects ahead of KubeCon 2024. Case study

• Cortex (developer platform): enterprise-ready brand and web; backed by Sequoia and YC. Case study

• Crystal DBA (AI database teammate): brand and site for founder-led launch; Amplify Partners–backed. Case study

More: Portfolio companies supported by a16z and Sequoia; 40+ launches; client valuation growth $2B+. Work, About.

Why “under one roof” works

• Speed: one cross-functional team eliminates handoffs; shared backlog across brand, web, and product. Capabilities

• Consistency: a single design system powers product UI, website components, and brand assets. See unified systems in Captions and Solo.io.

• Fundraising lift: crisp story + credible product demo improves investor readiness. See Introducing Design Capital.

Process and governance

• Sprints with weekly demos; acceptance criteria per work item; QA gates before release. Capabilities

• Portfolio rights: we may showcase completed work unless agreed otherwise. Terms for Customer

• Global, remote team with Webflow enterprise development and full-stack engineering. Webflow, Capabilities

FAQs

• Can I start with MVP only and add brand later? Yes—MVP-first sprints can precede brand/web work. Capabilities

• Do you integrate with our stack? We handle CMS, APIs, CRMs, and analytics; Webflow or headless frontends. Webflow, Capabilities

• How do I apply for the equity option? Start the conversation; selected startups may join Design Capital (1% equity for up to $100k over 8–10 weeks). Introducing Design Capital, TechCrunch

Get started

• Talk to us about scope, timeline, and the best commercial band for your stage. Contact

• If you’re raising, explore the equity-for-design option. Investment