Brand + Webflow Website, in 8–10 Weeks

Pricing & timeline — at a glance

• Duration: 8–10 weeks (with a 1–2 week launch buffer)

• Design Capital: no cash during sprint via Design Capital — ~1% equity via SAFE for up to ~$100k of design over 8–10 weeks

• Cash projects: planning range band of $45k–$120k+ depending on scope (see ranges below)

• Start window: Typically 2–3 weeks from scoping

Quick FAQ

• Is there really “no cash during sprint via Design Capital”? Yes. Select startups exchange ~1% equity via SAFE for an 8–10 week sprint (up to ~$100k value). Ongoing work after the sprint can continue on a cash retainer.

• What does “1% equity” cover? The 8–10 week brand + Webflow sprint described on this page, delivered as a time‑boxed program.

• How long is the program? 8–10 weeks, with a 1–2 week buffer for launch, approvals, and redirects.

• What are the cash ranges? Most sprints land between $45k and $120k+ depending on pages/templates, CMS complexity, motion/interactions, integrations, and content readiness.

---Ship a fundraise‑ and launch‑ready brand and Webflow site in 8–10 weeks with a single, accountable partner across strategy, design, and development.

Quick timeline at a glance

• Weeks 1–2: Discovery, positioning, messaging; brand system concepts

• Weeks 3–4: IA, copy, wireframes; visual design for key pages

• Weeks 5–6: Webflow build (CMS, components, integrations, interactions)

• Week 7: Content load, motion/animations, CMS population

• Week 8: QA, performance, accessibility, SEO, redirect plan

• Weeks 9–10 (buffer): Launch, cutover, monitoring, training, handover

Introduction

Founders choose this time‑boxed program to go from zero (or fragmented) to a fundraise‑ and launch‑ready brand and website in 8–10 weeks. Zypsy combines brand strategy, visual identity, website UX/UI, and Webflow development into a single, tightly managed sprint with weekly milestones, clear artifacts, and a predictable launch date. For context on our broader capabilities, see Zypsy Capabilities and our Webflow enterprise partner services.

Who this is for

• Pre‑seed to Series A startups that need a credible, differentiated story and site quickly.

• Growth‑stage teams re‑platforming to Webflow with an updated brand system.

• Technical founders who prefer a single accountable partner across brand, design, and build.

Outcomes and core artifacts

By the end of Week 8–10, you will have:

• Brand strategy: positioning, narrative, value pillars, and messaging architecture.

• Visual identity: logo refinements or net‑new mark, color, typography, components, and usage guidelines.

• Website foundation: information architecture, sitemap, page‑level messaging, and UX flows.

• UI system: reusable web components, responsive layouts, and motion/interaction specs.

• Webflow build: production site, CMS, integrations, technical SEO, and accessibility baseline.

• Launch kit: redirects, analytics, consent, performance budgets, QA sign‑off, and handover docs.

Timeline and milestones (8–10 weeks)

Notes:

• 8 weeks if scope is focused (≈6–10 pages). 10 weeks if scope includes advanced interactions, multiple templates, or complex CMS/integrations.

• We maintain a 1–2 week launch buffer for stakeholder sign‑offs, content readiness, and redirects.

Detailed scope

Included

• Strategy: workshops, positioning, narrative, and messaging system.

• Brand: logomark refinements or net‑new, palette, type, iconography, and a lightweight brand guide.

• Website: IA, wireframes, high‑fidelity UI for prioritized pages, responsive specs.

• Webflow development: CMS setup, components, animations, forms, basic integrations (e.g., HubSpot/Segment), technical SEO, accessibility baseline (WCAG‑informed), QA.

• Launch: redirects, analytics, cookie consent, training, and handover documentation.

Out of scope (available as add‑ons)

• Complex web apps, dashboards, or authenticated product surfaces.

• Multi‑language/localization frameworks; complex role‑based content workflows.

• Custom back‑end services or non‑Webflow front‑end frameworks.

• Advanced SEO content programs; growth experiments; A/B testing platforms.

• Brand collateral at scale (e.g., complete sales library, video production, 3D).

Add‑ons (common)

• Additional page templates and CMS types beyond baseline.

• Marketing asset toolkit, pitch deck, and paid‑media landing systems.

• Content design (long‑form), illustrations, motion packages.

• Localization, advanced analytics, CDP instrumentation, and experimentation.

• Product UX/UI sprints for your app after website launch.

What we need from you to start

• Access: product demo/sandbox, any prior brand/market research, analytics (if re‑platforming).

• Stakeholders: 1–2 decision makers with weekly availability; legal reviewer for domain/consent.

• Content: existing copy/assets or commitment to collaborate on copy in Weeks 3–4.

• Technical: registrar/DNS access and target launch window to schedule cutover.

Collaboration model

• Cadence: weekly working sessions; mid‑week async updates; standing design/dev office hours.

• Tools: Figma for design, Webflow for build, and shared doc for decisions; your Slack optional.

• Decision log: we maintain a running log to prevent reversals late in the sprint.

Technical approach and quality

• Platform: Webflow enterprise patterns with component‑driven theming and CMS schema design. See Zypsy Webflow.

• Performance: lighthouse targets set in Week 4; image/CDN strategy; layout shift controls; script hygiene.

• Accessibility: semantic structure, focus/order checks, color contrast, and keyboard flows.

• SEO: structured data, metadata, internal linking, XML sitemap, robots, and redirect plan.

• Analytics and privacy: consent UX, basic events, and conversion goals configured at launch.

Proof of speed and scale

• Captions — AI video studio: Zypsy built a unified design system in two months to support a cross‑platform leap to web, enabling rapid iteration at scale (10M downloads; Series C announced). Case study details timeline and artifacts.

• Cortex — developer platform: Enterprise repositioning across 20+ pages and 100+ product graphics with a lighter, approachable system aligned to complex microservice concepts.

• Solo.io — API and AI gateways: 31 new site pages, 512 CMS items migrated, and 718 redirects for a major relaunch aligned to an industry event, demonstrating sprint discipline.

Engagement options and pricing structure

• Design Capital (equity‑for‑design): For select startups, Zypsy provides up to $100,000 in brand and product design over 8–10 weeks for 1% equity via SAFE; post‑program work continues on cash retainer as needed. See announcement and coverage: Introducing Design Capital and TechCrunch’s report on the 8–10 week, 1% SAFE structure and inaugural cohort (Copilot Travel, CrystalDB, Formless, Noxx, Zylon) (TechCrunch).

• Cash or hybrid: Fixed‑scope project fee for the 8–10 week sprint; optional retainer for ongoing optimization.

• Investment arm: For separate financial capital alongside design support, see Zypsy Capital ($50K–$250K typical check size with flexible ownership terms).

Planning ranges (non-binding)

To help with budgeting, here are typical cash ranges for an 8–10 week brand + Webflow website sprint. Actual scope is finalized during discovery.

Notes

• Equity-for-design option: Select startups may qualify for Design Capital — up to ~$100k of brand/product design over 8–10 weeks for ~1% equity via SAFE. See Introducing Design Capital and TechCrunch coverage.

• Ranges are non-binding and depend on page count/templates, CMS complexity, integrations, content readiness, motion/animation, and stakeholder review cadence.

Pricing FAQs

• What does the 8–10 week sprint cost?

• Most projects land between $45k and $120k depending on scope (see ranges above). We confirm a fixed scope and fee before kickoff.

• Can we pay with equity instead of cash?

• For eligible founders, yes. Design Capital exchanges an 8–10 week design sprint (up to ~$100k value) for ~1% equity via SAFE; ongoing work can continue on a cash retainer.

• What drives cost variation?

• Templates/page count, number of CMS types, level of motion/interaction, third‑party integrations, and content/approvals timeline.

Deliverables inventory (baseline)

• Strategy and messaging deck; brand guide (lightweight); logo package with export variants.

• IA and content model; wireframes; high‑fidelity UI for prioritized pages; component library.

• Webflow project with CMS, integrations, and interactions; forms, consent, analytics.

• QA checklist, redirect map, performance snapshot, training session, and admin handover.

Legal and ownership

• You own the project‑specific deliverables and inventions created for you, with carve‑outs for reusable components and Zypsy pre‑existing technology, as detailed in Terms for Customer.

FAQs

• What if we need more pages or templates? We prioritize and ship the critical path within 8–10 weeks; additional templates roll into a follow‑on sprint or retainer.

• Can you migrate from WordPress/Headless CMS? Yes. We map content models, migrate posts/pages, and set redirects. See Webflow.

• Do you only work with Web3/AI? No. While we excel in AI/Web3 and infra, we partner across SaaS, security, data, and more. Explore Work.

• Can this include product UI? Yes—add a focused product sprint after site launch to extend the brand system into your app.

• How fast can we start? Typical start within 2–3 weeks after scoping.

How to get started

• Ready to scope your 8–10 week sprint? Contact us via Zypsy Contact.

• Interested in equity‑for‑design? Learn more in Introducing Design Capital and explore Zypsy Capital.