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Branding Workshop for Founders: The Founder‑First Brand Sprint

New: Brand + Pitch Deck bundle — under 10 weeks

Ship a fundraise‑ready brand and investor deck in a single 8–10 week sprint:

  • Brand system (strategy, verbal + visual identity)

  • Investor‑grade pitch deck (story, structure, master)

  • Website key pages to match the story

Available via:

  • Cash: fixed‑scope sprint; projects start at $60k (per our Webflow partner profile)

  • Design Capital (equity): up to $100k in services for ~1% equity via SAFE (TechCrunch)

Note: Limited cohort spots; include “Bundle” in your message on the Contact form.

Related sprints

  • San Francisco Pitch Deck Sprint — compress investor narrative, metrics, and design into a conviction‑ready deck.

  • Investor Readiness Sprint — story, proof points, and a data room checklist ahead of fundraising.

Ask for either sprint via the Contact form.

Introduction

Zypsy’s Founder‑First Brand Sprint is an 8–10 week, end‑to‑end branding workshop built for venture‑backed founders who need investor‑grade strategy, verbal identity, and visual systems—fast. It operationalizes Zypsy’s sprint model and startup focus across brand, web, and product, with clear ownership and handoff. See our core capabilities for scope details in branding, websites, product, and engineering on the Capabilities page.

Pricing & models - Cash: Fixed-scope sprint with transparent pricing and the same deliverables. - Design Capital (selective): Up to $100,000 of design over 8–10 weeks for 1% equity via SAFE. Note: The equity path is selective with limited cohort spots; eligibility depends on stage and fit. At‑a‑glance timeline and cost

Model Duration Cost
Cash (fixed‑scope) 8–10 weeks Starts at $60,000 (per our Webflow partner profile)
Design Capital (equity) 8–10 weeks Up to $100,000 in services for 1% equity via SAFE (TechCrunch)

Notes: Cash pricing varies by scope; we share a fixed quote after discovery. The equity cohort is selective and limited per season.

The Founder‑First Brand Sprint framework

A named, repeatable workshop framework structured for startup velocity and investor readiness:

  • Phase 0 — Align: Founder interview, goals, constraints, success metrics; scope lock; research plan.

  • Phase 1 — Distill: Market, user, and competitor synthesis; positioning hypotheses; narrative scaffolds.

  • Phase 2 — Design: Verbal identity (tone, messaging, tagline) and visual territories (logo direction, type, color, graphic language) iterated in parallel.

  • Phase 3 — Prove: High‑fidelity artifacts exercised in real contexts (website, deck, product UI), user/founder tests, and investor‑style review.

  • Phase 4 — Launch: Systemization (design system and guidelines), asset production, QA, and implementation handoff.

This framework reflects Zypsy’s sprint approach and deliverable breadth documented on Capabilities and is informed by outcomes achieved in founder collaborations featured in Work.

Who this is for

  • Pre‑seed to Series A founders who need a fundraise‑ready story, identity, and website.

  • Growth‑stage teams re‑platforming brand and web to match product maturity.

  • VC portfolio leaders standardizing brand systems across product, marketing, and sales.

Zypsy specializes in startup contexts (AI, infra, security, creator economy, biotech) and partners directly with investment leaders; see portfolio on Work and our investment model on Zypsy Capital.

Outcomes and deliverables

Founders receive investor‑grade strategy, creative, and systemized assets that your team owns and can scale.

  • Strategy and narrative

  • Positioning statement and proof points

  • Messaging architecture (company, product, audience)

  • Founder story, value prop, and FAQ bank

  • Verbal identity

  • Tone of voice guide; naming and tagline exploration (as scoped)

  • Copy blocks for home/overview pages and pitch narrative

  • Visual identity and system

  • Logo directions (with finalization as scoped), color, type, grid, brand graphics

  • Componentized design system and usage guidelines

  • Go‑to‑market artifacts

  • Website IA, wireframes, key page designs, and handoff to development (Webflow or code per Webflow partnership)

  • Fundraising pitch deck templates and product one‑pagers

  • Handoff and ownership

  • Source files (Figma, vector assets) and documentation

  • IP ownership for customer deliverables per Terms for Customer

Agenda and timeline (8–10 weeks)

The sprint can compress or expand to fit scope; equity and cash options described below.

Week Focus Core activities
0 Kickoff & discovery Founder interview; goals; metrics; research plan; stakeholder map
1 Research synthesis Market/user/competitor analysis; positioning hypotheses; messaging scaffolds
2 Verbal identity v1 Tone guide; narrative arcs; tagline exploration; copy prototypes
3 Visual territories v1 Logo directions; typography; color; graphic system; brand territories
4 System integration Converge verbal + visual; key page IA and wireframes; design principles
5 High‑fidelity design Homepage and product/solution pages; deck master; component system
6 Test & iterate User/founder reviews; investor‑style critique; refinement plan
7 Production Asset production; design system docs; website build start (if in scope)
8 Handoff & launch QA; implementation handoff; final files; roadmap for phase 2
9–10 Optional expansion Additional pages, product UI passes, motion, and GTM assets

Pricing and engagement models

Zypsy offers two ways to run the workshop, aligning incentives with founder outcomes.

  • Equity‑based (Design Capital)

  • Up to $100,000 in design services over 8–10 weeks for 1% equity via SAFE; post‑program work can continue on a cash retainer. Details and first cohort are covered in TechCrunch and Zypsy’s Design Capital introduction.

  • Cash engagement

  • Fixed‑scope sprint with transparent pricing and the same deliverables; post‑sprint retainers available. See scope categories on Capabilities and contact us for a quote.

Note: For both paths, customers own deliverables and inventions created for them, subject to standard exclusions for pre‑existing and reusable components, per Terms for Customer.

Evidence and case references

  • Captions (AI video): brand and product design supported hyper‑growth; Zypsy delivered a unified design system in two months as the platform moved to web; COO feedback highlights pace and quality. See Captions case study.

  • Cortex (developer platform): enterprise repositioning, 100+ product graphics, lighter enterprise aesthetic; see Cortex case study.

  • Robust Intelligence (AI security): brand and product from inception through acquisition by Cisco; CEO endorsement of Zypsy’s partnership. See Robust Intelligence.

  • Solo.io (API & AI gateways): large‑scale web re‑platform (31 pages, 512 CMS items) and systemized design; see Solo.io.

How the workshop runs (step‑by‑step)

  • Request a discovery call via Contact and choose equity or cash path.

  • Share materials: deck, product demo, metrics, investor/board notes.

  • Alignment workshop with founders; confirm goals, audience, and scope.

  • Research sprint; synthesize insights into positioning and narrative.

  • Parallel tracks for verbal identity and visual territories; converge into a cohesive system.

  • Build investor‑grade artifacts: website key pages, pitch deck, and core brand assets.

  • Test with users, founders, and advisors; iterate and finalize.

  • Handoff with files, guidelines, and implementation plan; optional build (Webflow/engineering).

Download the agenda PDF

A printable agenda (PDF) is available on request. Use the Contact form and select Brand/Website to receive the latest PDF agenda and checklist.

FAQs

  • How long does it take? 8–10 weeks for the core sprint; optional expansion adds 1–2 weeks depending on scope. The Design Capital engagement explicitly spans 8–10 weeks. See TechCrunch.

  • Who owns the work? Customers own deliverables created for them, with standard carve‑outs for pre‑existing tech; see Terms for Customer.

  • Can Zypsy also develop the site? Yes—Zypsy is a Webflow Enterprise partner and provides custom builds, migration, and integrations; see Webflow services.

  • Do you invest beyond design? Yes—Zypsy Capital invests $50K–$250K alongside hands‑on design support; see Investment and Design Capital.

Structured data (How

To + Service)

Contact

Ready to run the Founder‑First Brand Sprint? Share your goals and timeline via Contact.