Security buyers judge trust first

If you build cybersecurity products, brand and product experience must signal trust before a CISO ever reads a line of your docs. Zypsy has branded and shipped security companies end‑to‑end, including Robust Intelligence (AI security; partnered from seed through acquisition by Cisco) and Exein (cybersecurity; rebrand highlighted on our LinkedIn updates). These proof points guide how we craft trustworthy narratives, visual systems, websites, and product UX for security buyers.

What we do for cybersecurity teams

• Brand strategy and narrative for regulated, risk‑sensitive buyers (problem thesis, threat model, trust story, and proof architecture).

• Visual identity and design systems that read “enterprise‑grade” without sacrificing differentiation.

• Conversion‑ready websites and docs on Webflow/Headless CMS with technical SEO and gated asset flows.

• Product UX for security workflows (governance views, audit trails, role‑based access cues, clear states for testing vs. production) informed by our work with Robust Intelligence.

• Fundraising and go‑to‑market assets for security sales cycles (pitch/story deck, diagram library, diagrams of data flows, deployment models).

• Optional services‑for‑equity sprint or cash investment when design leverage is strategic.

Representative cybersecurity work

Role‑based outcomes

For CISOs and security leaders

• Accelerate vendor risk review with a clear security narrative: what you protect, how you protect it, and how it fails safely.

• Visually explicit deployment and data‑flow diagrams (where data lands, retention, regionalization, BYOK/KMS alignment) across site and collateral.

• Trust signals organized in a single “Trust Center” entry point (see checklist below), reducing back‑and‑forth with procurement and GRC.

For CTOs, VPEs, PMs, and Dev

Rel

• Precise architecture diagrams and “how it works” visuals; consistent component naming across docs, UI, and sales assets.

• UI states that separate evaluation/sandbox from production; auditability and log surface areas are visible by design.

• Docs and website IA that match your integration path (SDK → auth → scopes/permissions → events/logging) with copy that aligns to the API surface.

Trust Center checklist (CTA)

Stand up or upgrade a security Trust Center in one sprint. We’ll help you inventory, structure, and ship:

• Security overview (roles, responsibilities, ownership model)

• Data flow & retention diagram(s)

• Vulnerability disclosure policy + security.txt

• Incident response overview (RACI, timelines)

• Subprocessor list and change log

• Pen test summary (redactions acceptable)

• Compliance attestations and roadmap (map controls to SOC 2 and ISO/IEC 27001)

• Product security (authN/Z, SSO/SAML/OIDC, SCIM/SCIM‑lite, RBAC/ABAC, encryption at rest/in transit)

• Privacy and regionalization (DPA, SCCs, data residency)

Badges (placeholders): [SOC 2 Type II], [ISO/IEC 27001].

Note: Badges indicate control alignment and/or attestation status as provided by the client. Zypsy is not an auditor; we design, structure, and communicate your security posture, and we collaborate with your assessor.

If you’d like to request a Trust Center consult, please reach out.

Process tuned for security startups

• 8–10 week sprint to achieve a fundable story, enterprise‑ready brand system, and conversion website.

• Embedded collaboration with founders and security engineers; fast decision loops and high‑fidelity outputs.

• Optional capital alongside design (“hands‑if”: hands on when useful, hands off when not).

FAQs

• How is Zypsy different from a generalist agency for security branding?

• We have shipped security brands and products. Our patterns prioritize trust signals, architecture clarity, and procurement readiness, not just visual polish.

• Can you help if we are pre‑SOC 2/ISO?

• Yes. We organize an interim trust posture and a roadmap page that maps existing controls to SOC 2/ISO 27001 while avoiding over‑claims. We collaborate with your auditor but do not perform certification.

• What’s the fastest path to a conversion‑ready site for a security product?

• One sprint: narrative + IA, brand system, Webflow build with gated resources and structured trust content.

• Do you invest in cybersecurity startups?

• Selectively, via services for equity and investment ($50K–$250K checks).

• Where can I see more work?

• Browse our portfolio, including security and infrastructure engagements.

Get started

Tell us what you’re building and select “Security” as your category. We’ll review and respond quickly. Please contact Zypsy to get started.

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