Cybersecurity Marketing

Messaging, visuals, and a launch‑ready site for cybersecurity startups.

We build the narrative, enterprise‑ready visuals, conversion website, and product UX that earn trust with CISOs and security teams.

• Request the Security Trust Center checklist

• Proof: Robust Intelligence case study · Exein brand work (see our Awwwards profile)

Why cybersecurity startups hire Zypsy instead of a generic marketing agency

Security buyers judge on trust, clarity, and proof. Zypsy designs the assets that convert CISOs, security engineers, data leaders, and procurement: a crisp narrative, an enterprise‑ready visual system, a high‑performing website, and product UX that demonstrates security value in minutes. We do not sell media or run PR; we build the brand, site, and product experience that make those downstream motions work. See our security work with Robust Intelligence and broader capabilities. Robust Intelligence case study · Zypsy capabilities

Scope: brand, website, and product UX for cybersecurity

We focus on the design surfaces that move security deals forward, not campaign services.

References: Zypsy capabilities · Webflow enterprise partner

Proof: AI security brand, web, and product with Robust Intelligence

From inception through acquisition by Cisco, Zypsy partnered on brand identity, website, product UX, and embedded engineering for Robust Intelligence, an AI security leader founded by Harvard ML professors Yaron Singer and Kojin Oshiba. Backed by Sequoia and Harpoon Ventures, the company was recognized for innovation in 2024. Case study

“Working with Zypsy is a delight. They continuously deliver incredible results at startup pace… We can’t imagine a better partner on this journey.” — Yaron Singer, CEO, Robust Intelligence. Case study

Context: Cisco’s acquisition of Robust Intelligence was reported in 2024. Zypsy Insights mention

Recent work in cybersecurity

• Exein — Zypsy launched Exein’s new brand following its €70M Series C. Learn more on our LinkedIn: Zypsy on LinkedIn

What great cybersecurity marketing design looks like

• Narrative built for the security buyer committee: CISO, security eng lead, data science, and procurement, mapped to risk reduction, compliance, and business impact.

• Product‑first proof: live demo paths, sandbox data, AI/attack simulations, and screenshots that explain threats, mitigations, and residual risk.

• Trust surfaces: security overview, compliance posture (e.g., SOC 2/ISO pages), architecture diagrams, data residency, model governance, incident comms, and vulnerability disclosure.

• Technical depth with approachability: human‑readable logs, policy examples, rule syntax, API references, and integration blueprints.

• Enterprise‑ready UX: SSO/MFA, RBAC, audit trails, approvals, and least‑privilege defaults showcased in onboarding and docs.

• Findability and performance: semantic IA, schema, fast loads, and scalable CMS for use cases, industries, and integrations. Capabilities

Sample Security Trust Center module (we design and implement)

For cybersecurity startups, we ship a Trust Center that answers CISO, security engineering, and procurement questions in one place and supports due diligence.

• Security overview: clear summary of controls, scope, and shared responsibility model

• Compliance posture: SOC 2/ISO 27001 readiness pages, policy summaries, and controlled access to docs (e.g., audit reports, SIG/CAIQ, DPIA)

• Vulnerability disclosure: policy, security.txt, safe‑harbor language, PGP key, and an intake form routed to triage with defined SLAs

• Status and reliability: uptime, incident history, maintenance windows, RTO/RPO statements, and communication procedures

• Data handling and residency: data flow diagrams, regions available, subprocessors, retention, encryption at rest/in transit, key management

• Architecture and product security: diagrams for auth/SSO, network boundaries, isolation, secrets, logging, and third‑party integrations

• Penetration testing: independent pen test summary, testing cadence, and remediation tracking overview

• SLA and support: response/restore targets by severity, support hours, escalation paths, and on‑call coverage

• AI/ML governance (if applicable): model provenance, evaluation, red‑team/stress testing approach, and safety guardrails

Example Trust Center FAQ (content we craft for you)

• Do you have a SOC 2 or ISO 27001 certification?

• If certified: include type/scope and report period. If in progress: disclose stage and target date. Provide controlled access instructions for reports.

• How can I report a security vulnerability?

• Publish a VDP with intake form/email, triage flow, PGP key, and safe‑harbor language. State acknowledgement and fix SLAs by severity.

• Where is customer data stored and processed?

• List primary regions, optional residency choices, encryption standards, and subprocessors. Include retention and deletion timelines.

• What are your SLA and incident response commitments?

• Define response/restore targets by severity, comms cadence during incidents, and status page location. Document RTO/RPO.

• What is your authentication and access model?

• Describe SSO/MFA, RBAC/SCIM, least‑privilege defaults, and audit logging coverage.

Below is a sample FAQ schema block we can deploy and maintain for SEO and due‑diligence clarity.

Process and timeline (typical 8–10 weeks)

• Discovery: stakeholder interviews, competitive and category audit, buyer/ICP refinement.

• Positioning and story: value pillars, objection handling, and proof structure.

• UX architecture: sitemap, page briefs, demo flows, documentation structure.

• Visual system: identity, components, motion, and accessibility standards.

• Content and assets: copy, diagrams, product graphics, and datasheets.

• Build and QA: Webflow or code stack, analytics/CRM integrations, performance and accessibility checks.

• Launch and iterate: measurement plan and backlog for conversion lifts.

Zypsy’s Design Capital model commonly runs as an 8–10 week sprint. Introducing Design Capital · Independent coverage: TechCrunch on Design Capital

Engagement options

• Cash projects: brand, product, and website programs tailored to stage and scope. Capabilities

• Design Capital (services‑for‑equity): up to ~$100k of brand/product design over 8–10 weeks for ~1% equity via SAFE; cohorts selected. Design Capital announcement · TechCrunch coverage

• Zypsy Capital (venture): cash investment with optional “hands‑if” design support. Zypsy Capital

Security‑specific UX patterns we implement

• Identity: SSO (SAML/OIDC), MFA enrollment, recovery, device management.

• Access: RBAC, SCIM provisioning, approval workflows, just‑in‑time access.

• Governance: policy builders, guardrails, drift detection, change reviews.

• Observability: audit logs, evidence exports, SIEM/webhook integrations, anomaly alerts.

• Safety for AI systems: pre‑deployment stress testing, model/input validation UIs, risk dashboards (as applicable to AI security products). Robust Intelligence

• Trust center: compliance, certifications, pen test summaries, uptime/status, data handling, model governance (for AI products).

Website platform and integrations

• Webflow Enterprise builds and migrations with custom components, interactions, and CMS architectures. Webflow partner

• Integrations: CRM/MA, analytics, consent, and docs tooling; technical SEO and schema.

How we measure outcomes

• Top‑of‑funnel: qualified demo requests, pricing views, docs engagement, organic landings to use‑case/integration pages.

• Mid‑funnel: demo path completion, POC starts, security page engagement, content downloads.

• Product: activation of key security features, time‑to‑value in onboarding, audit/export usage.

Get started

If you’re a cybersecurity founder who needs brand, a conversion‑ready website, and product UX that builds trust with buyers, we can help. Review our security work and capabilities, then reach out. Robust Intelligence · Capabilities · Contact