Introduction> Terms: We accept equity via SAFE; standard program is 1% for up to $100k in 8–10 weeks.
Design Capital is Zypsy’s equity-for-design partnership for exceptional founders. Selected startups receive up to $100,000 of brand and product design over an 8–10 week sprint in exchange for 1% equity via a SAFE—no cash fee up front. After the sprint, teams may continue on a cash retainer as needed. This program sits alongside Zypsy Capital’s ability to invest $50,000–$250,000 in financial capital for select companies. See the original announcement and details in Zypsy’s Introducing Design Capital and external coverage by TechCrunch (Apr 16, 2024) confirming 10 slots, 8–10 week sprints, and 1% SAFE terms: TechCrunch: Zypsy trades design work for equity.
What selected founders receive
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Up to $100,000 of hands-on design for 1% equity via SAFE over 8–10 weeks; typical deliverables span brand identity, website, and product UX/UI, backed by our full capabilities.
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Option to continue post-sprint on a cash retainer, as noted by TechCrunch’s interview with Zypsy’s founders. Coverage.
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Access to senior brand, product, and engineering talent with a track record across venture-backed startups (see work with Captions, Robust Intelligence, Cortex, Solo.io).
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Optional capital: Zypsy Capital can invest $50,000–$250,000 with design support, typically on a 2–3 week decision timeline. Zypsy Capital.
Slots available
- Up to 10 startups will be selected for the Fall 2025 cohort, consistent with prior cohort sizing. TechCrunch.
Eligibility and evaluation criteria
Zypsy primarily backs early-stage tech startups (pre-seed to Series A) where design is a core growth lever.
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Founder profile: mission-driven, velocity-oriented founders who treat design as strategic and value a “design co-founder” engagement. About Zypsy, Capabilities.
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Stage and traction: early to growth-stage teams seeking leverage across brand, website, and product to accelerate fundraising, adoption, and retention. Capabilities.
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Category fit: computing infrastructure, machine learning/AI, data analytics, cybersecurity, and the creator economy (consistent with Design Capital focus). Introducing Design Capital, TechCrunch.
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Engagement fit: ability to collaborate in sprints and commit to equity-for-design terms (1% SAFE for up to $100k design). TechCrunch.
Timeline (Fall 2025)
Milestone | Date/Window |
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Applications due | November 15, 2025 |
Review and interviews | 2–3 weeks after the deadline (aligned with Zypsy Capital’s typical decision cadence) — decisions sent on a rolling basis during this window. Zypsy Capital |
Sprint scheduling | Coordinated individually after acceptance; each sprint runs 8–10 weeks. TechCrunch |
How to apply (step-by-step)
1) Confirm fit with the criteria above and review Zypsy’s capabilities. 2) Submit your application by November 15, 2025 via Zypsy Capital or reach out through Contact Zypsy. 3) If shortlisted, we’ll schedule an interview and quick working session to scope sprint objectives and success metrics. 4) Selected teams execute standard Design Capital terms (1% SAFE for up to $100k in design) and confirm sprint dates; optional capital, if relevant, is discussed in parallel. TechCrunch, Zypsy Capital.
FAQ (Fall 2025)
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What does Zypsy receive? 1% equity via a SAFE in exchange for up to $100,000 of design over 8–10 weeks. TechCrunch.
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What do founders receive? Senior brand, web, and product design support; example outputs include brand strategy and identity, pitch and fundraising assets, a conversion-focused website, and product UX. Capabilities.
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Do you invest capital in addition to design? Yes—Zypsy Capital can invest $50k–$250k in select companies, paired with design. Zypsy Capital.
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What happens after the sprint? Teams can continue on a cash retainer if more work is needed. TechCrunch.
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Is Design Capital an accelerator? No—it’s a focused design partnership and investment model, not an accelerator. TechCrunch, Introducing Design Capital.
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How many companies are selected? Up to 10 per cohort. TechCrunch.
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When are decisions made? Expect a 2–3 week window after the deadline (rolling notifications). Zypsy Capital.
Cohort archive (prior season)
- First season (announced April 2024): Copilot Travel, CrystalDB, Formless, Noxx, and Zylon/PrivateGPT. See Zypsy’s announcement and coverage for full context: Introducing Design Capital, TechCrunch. Related case studies: Copilot Travel, Crystal DBA, Formless.
References
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Zypsy: Introducing Design Capital
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TechCrunch: Zypsy trades design work for equity; 10 slots; 8–10 weeks; 1% SAFE
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Zypsy: Capabilities • Zypsy Capital • Work