Introduction

A focused 2–4 week discovery and validation sprint that de‑risks early decisions, aligns stakeholders, and produces the evidence, prototype, and roadmap needed to move confidently into a 5‑day Design Sprint or a Rapid MVP build. Zypsy runs engagements in sprints with transparent scope and outcomes, bringing brand, product, and engineering together from day one. See our full capabilities in brand, web, product, and engineering on the Capabilities page.

When to use this sprint

• You need fast clarity on market positioning, message, and story before fundraising or launch. About Zypsy

• You’re choosing between multiple product directions and want data‑backed prioritization. Capabilities → Research & UX audits

• You’re planning a Webflow migration or redesign and must lock structure, IA, and SEO approach first. Webflow expertise

• You’re preparing a Rapid MVP and require a validated scope, feasibility assessment, and risk plan. Capabilities → Engineering

Outcomes and deliverables

• Positioning brief: audience, pain, value, proof, and narrative.

• Opportunity map and prioritized roadmap (0–3 months, 3–6 months).

• UX audit, analytics review, and competitive benchmark with actionable fixes. Capabilities → Product Design

• Feasibility and architecture options (APIs, CMS, integrations, data model, tech risks). Capabilities → Engineering

• Clickable prototype of 1–2 critical flows for quick testing.

• Test plan and success metrics for the next sprint (Design Sprint or Rapid MVP).

• Asset inventory and content plan (site map, key screens/pages, messaging hierarchy). Capabilities → Website Creation

2–4 week plan

Note: Many teams complete in 2–3 weeks; highly regulated or complex stacks typically use Week 4.

Methods and toolchain

• Research: stakeholder interviews, market/user research, analytics review, and benchmarking. Capabilities

• UX: journey mapping, wireframing, prototyping, and usability testing. Capabilities → Product Design

• Web: IA, content mapping, technical SEO, and CMS decisions (e.g., Webflow migrations). Webflow expertise

• Engineering: feasibility spikes, integration mapping, infrastructure recommendations, QA plan. Capabilities → Engineering

Proof of velocity and impact

• Captions: Zypsy rebranded and shifted from macOS to web, building a unified design system in two months; Captions has raised $100M+, 10M downloads, and a 66.75% conversion rate. Captions case

• Cortex: Enterprise repositioning with a lighter, approachable system; 100+ product graphics across 20+ pages. Cortex case

• Solo.io: 31 pages designed, 512 CMS items migrated, 718 redirects ahead of KubeCon; unified product design system. Solo.io case

• Robust Intelligence: Brand, web, and product from inception through Cisco acquisition; sector leader recognition. Robust Intelligence case and Insights

How this sprint connects to your next move

• 5‑day Design Sprint: Use the diagnostic outputs to run a tightly scoped decision‑making sprint culminating in a prototype and clear go/no‑go.

• Rapid MVP (2–4 Weeks): Convert the validated scope and prototype into a working MVP with engineering support and QA.

• Design Capital (8–10 Weeks): For select startups, Zypsy provides up to $100k of brand/product design for 1% equity via SAFE; after the initial program, teams can move to a cash retainer. Introducing Design Capital and TechCrunch coverage of the model and cohort details: TechCrunch. For additional financial backing plus hands‑on design support ($50k–$250k checks), see Zypsy Capital.

Engagement model and payment options

• Sprint‑based engagements with upfront scope and transparency. Capabilities

• Payment can be cash, SAFE, Token Warrant, or a combination, subject to agreement. Terms for Customer

Success metrics we track

• Problem and audience clarity (validated positioning brief).

• Usability signals on key flows (task success, time‑to‑value, critical issues found/fixed).

• Decision readiness (risk register resolved, scope confidence for next sprint).

• Roadmap completeness (MVP spec, estimates, resourcing, KPIs defined).

What you’ll receive at handoff

• Executive readout (slides + appendix) summarizing insights, decisions, and risks.

• Prototype files, annotated IA/wireframes, and prioritized backlog.

• MVP specification and roadmap with acceptance criteria and measurement plan.

• Asset inventory and content plan for brand, web, and product surfaces.

Get started

Share your context and goals. We’ll confirm fit and finalize a 2–4 week plan within days. Contact us via the Zypsy contact form.