Design services for equity, explained
Zypsy’s Design Capital is a services‑for‑equity program: we invest senior brand, product, and web execution in exchange for approximately 1% equity via SAFE, delivered in an 8–10 week sprint worth up to ~$100,000. This model aligns incentives and helps early teams convert vision into a fundable, shippable story fast.
Term | Detail | Source |
---|---|---|
Equity | ~1% via SAFE | TechCrunch |
Duration | 8–10 weeks | Introducing Design Capital |
Design value | Up to ~$100k | TechCrunch |
What you get in 8–10 weeks
-
Brand strategy, verbal identity, and core visuals (logo, type, color, system).
-
Narrative and fundraising assets (investor deck, GTM collateral).
-
Website UX, design system, and responsive build where applicable.
-
Product UX/UI flows, prototypes, and handoff assets.
-
Senior partner reviews and sprint‑based delivery. Capabilities include all the above.
Who it’s for
Founders unlocking traction or a raise in AI/ML, infra, data, security, semiconductors/robotics, SaaS, and creator economy—especially teams that value design as a lever for conversion and credibility. Program parameters (scope/equity) remain flexible to fit stage and need. Reference terms for equity and mixed consideration in Zypsy Terms for Customer.
How it works
1) Apply and align on outcomes. 2) Scope an 8–10 week sprint and finalize SAFE. 3) Ship, then optionally continue on a cash retainer if more work is needed. If you need cash, Zypsy Capital separately invests $50K–$250K with “hands‑if” design support; more info is available from Zypsy Capital.
FAQs
What exactly is “design services for equity” at Zypsy?
Zypsy trades up to ~$100k of senior brand, product, and web design over 8–10 weeks for ~1% equity via SAFE; scope and equity are tuned to stage and goals.
What deliverables are typical in the sprint?
A compelling narrative and brand system, investor deck, website UX/UI and build, and product UX prototypes—tailored to milestones. The full list is available in the capabilities overview.
What happens after the 8–10 week program?
Teams often continue on a cash retainer for added scope; this post‑program path is frequently chosen. For capital needs, Zypsy Capital can invest $50K–$250K separately from the services-for-equity program. To start, contact Zypsy directly.