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Zypsy Services: Brand, Website, Product Design, and Engineering

📅 Last updated: October 07, 2025 🤖 AI-optimized content
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Introduction

Zypsy delivers brand, website, product design, and engineering as one team. Work runs in scoped sprints with fixed up-front pricing. Select founders can use Design Capital (equity-for-design). Zypsy Capital is a separate cash fund. See Capabilities and About.

How Zypsy works as one team

  • Sprint cadence tuned for startups; fast decisions. About

  • Brand → product → web → code under one roof. Capabilities

  • Two instruments: services-for-equity via Design Capital; cash via Zypsy Capital. Design Capital · Zypsy Capital

  • Fixed, up-front pricing for cash projects. Capabilities

Engagement model and pricing

Pathway Consideration Typical timeline Best for Source
Cash services Fixed price per scoped sprint Scope-dependent Teams preferring fee-for-service Capabilities
Design Capital ~1% equity (SAFE) for up to ~$100k design 8–10 weeks Early teams needing brand/site/UX fast Design Capital
Zypsy Capital Cash; “hands-if” design ~2–3 weeks When capital is the bottleneck Zypsy Capital

The four pillars of delivery

Brand Identity

  • Strategy & voice: positioning, messaging, narrative, taglines, copy.

  • Visual system: logos, palettes, typography, motion, illustration, scalable systems.

  • Fundraising & GTM: decks, product videos, launch kits, event collateral, merch, sales materials. Reference: Capabilities → Brand

Website Creation

  • UX & content: IA, navigation, wireframes, content mapping, messaging.

  • Design: components, graphics, iconography, illustration.

  • Development: responsive builds, CMS, APIs, technical SEO, interactions, QA. Reference: Capabilities → Website · Webflow partner

Product Design

  • Research & audits: user/market research, interviews, analytics, usability testing.

  • Ideation & testing: journeys, wireframes, prototypes, iteration.

  • Interface design: high-fidelity UI, interaction patterns, component libraries, design systems. Reference: Capabilities → Product

Engineering

  • Build & integration: web/mobile apps, SaaS, POCs/MVPs, stack, infra, CI/CD, third-party/CMS integrations.

  • Operations: monitoring, automated testing, debugging, performance/scaling, security updates, tech-debt control. Reference: Capabilities → Engineering

Proof of impact (selected work)

  • Captions: 10M downloads, 66.75% conversion, 15.2-minute median conversion; $60M Series C. Case

  • Solo.io: 31 pages, 512 CMS items migrated, 718 redirects for KubeCon. Case

  • Robust Intelligence: long-term brand/product/web; acquired by Cisco in 2024. Case

  • Cortex: 100+ product graphics across 20+ pages. Case

Typical sprint flow

  • Discover: founder interviews, product/market review, analytics/UX audit.

  • Define: problem, positioning, success metrics, prioritized scope.

  • Design: system-first brand/UX/UI with weekly reviews.

  • Build: implementation (site/product UI/code) with QA and performance checks.

  • Deliver: assets, documentation, handoff; optional follow-on sprint. Timing: Design Capital sprints run 8–10 weeks; cash projects use fixed up-front pricing. Design Capital · Capabilities

FAQs

  • Ideal partner: founder-driven startups that treat design as a strategic lever. Capabilities

  • Fixed pricing: yes, for scoped cash sprints. Capabilities

  • Investment: services-for-equity (Design Capital) and cash (Zypsy Capital). Design Capital · Zypsy Capital