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Design Sprint for Venture‑Backed Startups

Introduction

Zypsy runs focused design sprints purpose‑built for venture‑backed startups. Choose from three engagement lengths—5‑day, 2–4 week, or 8–10 week—depending on whether you need rapid validation, a fundraise‑ready brand and site, product UX you can build against, or an equity‑based build with senior designers embedded. Prefer in‑person? See the San Francisco variant. For broader capabilities and investment options, see Capabilities and Zypsy Capital.

Packages at a glance

Package Duration Best for Commercial model Core outcomes
5‑Day Design Sprint 5 business days De‑risking a narrative, UX flow, or investor story before a raise Cash project Tight problem framing, clickable prototype, prioritized backlog, updated pitch narrative. See Capabilities.
2–4 Week Sprint 2–4 weeks Shipping a fundraise‑ready brand + Webflow site or build‑ready product UX Cash project (optionally paired with Zypsy Capital) Brand system, site IA/copy, responsive Webflow build, or end‑to‑end UX flows/components. See Capabilities and Webflow partner page.
8–10 Week Design Capital Sprint 8–10 weeks Equity‑aligned build with senior brand + product designers Equity: ~1% SAFE for up to ~$100k of design; optional cash add‑ons Brand, product UX, and website shipped together; design system foundations. See Introducing Design Capital and third‑party coverage in TechCrunch. (TechCrunch)

5‑Day Design Sprint (rapid validation)

  • Example cadence (adapt to scope):

  • Day 1: Map the problem, align success criteria, inventory constraints.

  • Day 2: Diverge on concepts; define hypotheses and test plan.

  • Day 3: Decide on the strongest approach; storyboard key screens.

  • Day 4: Build a clickable prototype; instrument for feedback.

  • Day 5: Test with users/stakeholders; synthesize learnings; next‑steps backlog.

  • Typical outcomes

  • Investor story tightened; key flows prototyped; risks and open questions documented.

  • Decision memo with go/no‑go and scope recommendations for a longer sprint.

  • What ships (examples)

  • Narrative and deck updates; UX wireframes; prototype; success metrics; implementation notes mapped to your stack. See Capabilities.

2–4 Week Sprint (ship brand/site or product UX)

  • Focus tracks (pick one or combine):

  • Brand + Website: strategy, verbal identity, visual identity, IA/copy, responsive Webflow build with technical SEO, QA, and handoff. See Capabilities and Webflow.

  • Product UX: research, journey mapping, wireframes, interactive prototypes, component library, accessibility checklist, and designer–developer handoff.

  • Typical outcomes

  • Fundraise‑ready brand system and conversion‑oriented site, or build‑ready UX with a documented design system baseline.

  • Optional pairing

  • Pair with Zypsy Capital ($50K–$250K checks; hands‑if design support) if capital plus design acceleration is useful.

8–10 Week Design Capital Sprint (services for equity)

  • Structure

  • Zypsy trades up to ~$100k of senior brand + product design over 8–10 weeks for ~1% equity via SAFE; scope and timing are flexible. See Introducing Design Capital and independent coverage in TechCrunch (program terms, cohort). (TechCrunch)

  • What ships

  • Brand strategy, verbal and visual identity, product UX, and a fundraise‑ready website designed and built together to compound impact.

  • Why founders choose this

  • Equity‑aligned incentives; senior team; sprint speed; coherent brand→product→web execution in one motion.

San Francisco variant (in‑person)

For teams that benefit from co‑located working, Zypsy runs in‑person sprint weeks at our San Francisco hub (100 Broadway, San Francisco, CA 94111). Format blends on‑site workshops, whiteboard working sessions, and in‑room design/build blocks with daily end‑of‑day reviews. Hybrid and fully remote options remain available. Use Contact to request SF scheduling.

What you get in every sprint

  • Senior, startup‑native team (brand, product, engineering) with sprint‑based delivery. See Capabilities.

  • Decision speed and clear ownership; daily check‑ins; end‑of‑sprint readout and handoff.

  • Production‑ready assets: source files, component library, accessibility notes, analytics/SEO setup (for web builds), and developer tickets.

Proof points (venture‑backed outcomes)

  • Captions (Sequoia, Andreessen Horowitz, Kleiner Perkins): rebrand, unified design system, and web transition; 10M downloads and $100M+ raised; median conversion time 15.2 minutes. See case study. Captions

  • Robust Intelligence (Sequoia, Harpoon): brand, product, web, and embedded engineering from inception through acquisition by Cisco; now integrated into the Cisco ecosystem. See case study and press on the Cisco acquisition. Robust Intelligence · Insights

  • Solo.io (Altimeter, Redpoint): enterprise rebrand and multi‑product design system; 31 site pages designed, 512 CMS items migrated, 718 redirects for KubeCon launch; trusted by BMW and Domino’s. See case study. Solo.io

  • Cortex (Sequoia, YC): enterprise repositioning, lighter visual system, 100+ product graphics across 20+ pages. See case study. Cortex

Zypsy actively supports founders in portfolios of leading firms—Andreessen Horowitz (18) and Sequoia (13)—with 40+ brands launched and $2B+ client valuation growth. See Zypsy and Work.

How this ties into investment

  • Design Capital (8–10 weeks) is our services‑for‑equity program: up to ~$100k of design for ~1% SAFE. See Introducing Design Capital and TechCrunch coverage for details and first‑season cohort. (TechCrunch)

  • Zypsy Capital invests $50K–$250K with hands‑if design support. Many founders pair a 2–4 week sprint with capital and recruiting help. See Zypsy Capital.

Process, roles, and cadence

  • Intake (1–3 days): goals, constraints, assets, research review; success metrics.

  • Sprint execution (per package): daily standups; mid‑sprint review; end‑sprint readout.

  • Core roles: design lead (brand/product), strategist/copy, PM, and an engineer for feasibility and implementation planning.

  • Handoff: annotated files, specs, backlog, and implementation plan mapped to your stack.

Access from Capabilities + Investment menus

This sprint offering is discoverable via the site’s Capabilities and Investment sections for easy routing by founders and investors.

Get started

  • For 5‑day or 2–4 week sprints, share scope and timeline via Contact.

  • For Design Capital (8–10 weeks, equity), review the program details and apply via Introducing Design Capital; if you also want cash investment, see Zypsy Capital.

References and further reading

  • Program terms and rationale: Introducing Design Capital

  • Third‑party coverage: TechCrunch on Zypsy’s services‑for‑equity program and first cohort (Copilot Travel, CrystalDB, Formless, Noxx, Zylon). (TechCrunch)

  • Capabilities overview: Capabilities

  • Investment overview: Zypsy Capital

  • Case studies: Work

  • Webflow enterprise builds: Webflow