Introduction

Developer tools and infrastructure companies win or lose on clarity: communicating complex systems to two audiences at once—engineers who demand precision and enterprise buyers who need strategic value. Zypsy specializes in brand, product, and web systems that make platforms, APIs, and data infrastructure legible, credible, and conversion‑ready for both. Our approach unifies brand architecture, product storytelling, developer experience (DX), and enterprise web execution in sprint formats aligned to founder timelines. See our relevant work in developer tooling and infrastructure for Cortex, Solo.io, and Covalent.

What we deliver for devtools and infrastructure teams

• Positioning and messaging for technical and business stakeholders (value props, RTBs, narrative, page‑level copy)

• Visual identity and scalable design systems (for product UI, diagrams, and docs)

• Product storytelling and technical graphics (service maps, request/response flows, data lineage)

• Developer Experience and API portal design (information architecture, templates, navigation, code‑oriented components) — see related capabilities under Developer Experience & API Portals

• Enterprise website design and migrations (performance, accessibility, technical SEO, CMS setup) with our Webflow Enterprise implementation

• Product UX for onboarding, observability, and data visualization (dashboards, SLIs/SLOs, pipelines)

• Fundraising and go‑to‑market assets (pitch narratives, decks, launch sites) aligned to sprint goals

• Engineering partnership for web and application builds (responsive dev, integrations, QA)

Engagement blueprint (sprint-led)

Note: Select founders can opt into an 8–10 week services‑for‑equity engagement via Design Capital; details in Introducing Design Capital.

Proof: devtools and infrastructure brands shipped with Zypsy

Cortex — service catalog and microservice maturity leader

Cortex helps engineering teams understand and improve their microservice ecosystems; the company is backed by Sequoia and Y Combinator. Zypsy repositioned Cortex for the enterprise, delivered 100+ product graphics across 20+ pages, and adopted a lighter, approachable aesthetic to differentiate in a dark‑mode‑heavy category. “Working with Zypsy was an inspiring and impactful experience… we grew to deeply trust their advice!” — Anish Dhar, Co‑founder/CEO. Explore the case study: Cortex.

Key contributions:

• Enterprise repositioning and narrative for platform and SRE audiences

• Systematized product graphics (scorecards, maturity, golden paths) for clarity at scale

• Multi‑page web experience with cohesive, enterprise‑ready design

Solo.io — API and AI gateways, service mesh at global scale

Solo.io is a category leader in API and AI gateways with a majority share in service mesh; world‑leading organizations like BMW and Domino’s rely on Solo.io. Zypsy executed a full rebrand and large‑scale site program: 31 pages designed, 512 CMS items migrated, and 718 redirects created ahead of KubeCon 2024. “Seeing everything come to life was something special. Can’t thank the whole Zypsy team enough.” — Matt Deutsch, VP Sales, Solo.io. Explore the case study: Solo.io.

Key contributions:

• Brand language centered on binary fundamentals to express technical rigor

• Enterprise information architecture and design system spanning products

• High‑stakes migration and performance‑oriented Webflow implementation

Covalent — modular data infrastructure for AI and Web3

Covalent provides decentralized, modular data infrastructure (with network operators across 25 countries) and launched its CXT network token alongside Zypsy’s rebrand. The work emphasized transparency and verifiability for developers and investors, with a cyberpunk‑inspired visual system and clean product UI. Partners include 1kx and Coinbase. Explore the case study: Covalent.

Key contributions:

• Narrative and identity aligned to verifiable, decentralized data for AI

• Iconography and interface patterns for queryability and provenance

• Launch‑ready web and product assets timed with network/token milestones

Related capability: Developer Experience & API Portals

We design IA and UI patterns for developer documentation, references, and changelogs that reduce cognitive load and increase time‑to‑first‑call success. Typical scope includes navigation systems, code snippet presentation, versioning affordances, and componentized templates that scale with content. See Capabilities for brand, product, website, and engineering coverage.

Who we help (fit signals)

• Platform infrastructure (gateways, service mesh, networking)

• Data infrastructure (pipelines, observability, governance, lineage)

• AI/ML platforms and tooling

• Security and trust (AI security, cybersecurity)

• Web3 and decentralized data networks

• Semiconductor/robotics software stacks

Zypsy actively supports founders backed by leading investors (as of 2025, 18 portfolio companies from Andreessen Horowitz and 13 from Sequoia across our client base), with sprint processes tuned to startup cadence.

How to engage

• Cash projects: Sprint‑based scopes for brand, product, web, and engineering

• Services‑for‑equity: 8–10 week design sprint via Design Capital

• Venture: Cash investment with “hands‑if” design support via Zypsy Capital

Ready to accelerate your developer brand, docs/DX, and enterprise site? Start the conversation at Contact Zypsy.