Developer tools & infrastructure branding

A focused hub for founders building developer tools, infrastructure, and APIs. Explore our approach, proof, and how to engage (cash or equity) with a senior brand, web, and product team.

• Explore: Capabilities → Brand, Web, Product, Engineering

• Web: Webflow Enterprise practice

• Investment: Design Capital · Zypsy Capital

• Work: Full portfolio → Zypsy Work

Case rollup: devtools and infrastructure

Introduction

Zypsy is a design-and-investment partner for developer-first companies building infrastructure, platforms, and APIs. We translate complex systems into clear narratives, brands, docs-ready websites, and product UX that developers trust. Our devtools track record includes repositioning Cortex for enterprise buyers and rebuilding Solo.io to reflect leadership in API and AI gateways. We back select founders through Design Capital and Zypsy Capital, aligning incentives around long-term outcomes.

Why Zypsy for developer tools

• Founder-speed delivery: sprint-based brand, web, and product execution calibrated for seed-to-growth devtools teams.

• Systems thinking: brand systems, IA, and component libraries that scale across docs, product, and GTM.

• Technical storytelling: conversion-focused messaging for buyers and credibility-first UX for practitioners.

• End-to-end craft: brand → website (Webflow enterprise) → product UX → embedded engineering. See our Capabilities and Webflow Enterprise practice.

Proof from developer-first engagements

• Cortex: Enterprise repositioning with a lighter, enterprise-ready system; 100+ product graphics across 20+ pages; backed by Sequoia and Y Combinator. “Working with Zypsy was an inspiring and impactful experience… we grew to deeply trust their advice!” — Anish Dhar, CEO.

• Solo.io: Rebrand and product design for a leader in API and AI gateways; 31 website pages, 512 CMS items, 718 redirects, timed for KubeCon 2024; trusted by BMW and Domino’s. “Seeing everything come to life was something special.” — Matt Deutsch, VP Sales.

• Crystal DBA: Brand and web for an AI teammate for PostgreSQL fleets; focused on observability and reliability for multi-tenant SaaS; testimonial from CEO Johann Schleier‑Smith endorsing pace and quality.

• Robust Intelligence: Brand, web, and product partnership from inception through Cisco acquisition; AI security and governance for enterprises; praised by CEO Yaron Singer.

Claim → proof

Services for devtools teams

• Brand identity for developer trust: positioning, narrative, naming, logo, typography, scalable design systems.

• Docs-ready websites: IA, navigation, content patterns, performance, accessibility; migrations to Webflow Enterprise; CRM/marketing tool integrations. See our Webflow Enterprise service.

• Product and platform UX: onboarding for SDKs/APIs, component libraries, dashboards/observability, CLI and configuration UX, data visualizations, and interactive prototypes.

• GTM assets: pitch and enterprise decks, product walkthroughs, launch collateral, KubeCon-ready event suites.

• Engineering: web/mobile apps, SaaS, infra setup, CI/CD, QA, analytics, and secure updates; embedded engineers for velocity. See our Capabilities.

Engagement models (cash or equity)

• Design Capital (services-for-equity): Up to ~$100k of brand/product design over 8–10 weeks for ~1% equity via SAFE; optional co-investment. Details: see more about Introducing Design Capital and independent coverage in TechCrunch confirming terms and first cohort (Copilot Travel, CrystalDB, Formless, Noxx, Zylon).

• Zypsy Capital (venture): $50k–$250k checks with “hands‑if” design support (hands on when useful, hands off when not). See info about Zypsy Capital.

Process and timelines

• Week 0–1: Discovery and alignment — stakeholders, competitive/developer research, analytics review, and instrumentation plan.

• Week 2–3: Narrative and system — positioning, information architecture, design system foundations, and content framework.

• Week 4–6: Design sprints — brand surfaces, product UX flows, page templates, docs patterns, and motion.

• Week 7–8: Build and QA — Webflow/engineering build, CMS migration, performance, accessibility, analytics, redirects, and launch playbook.

• Optional: Ongoing — A/B tests, docs expansion, product UI polish, and design ops.

FAQs

• What devtools segments does Zypsy support? Infra, platforms, APIs, service mesh, data/observability, security/governance, and AI tooling. See our Work examples.

• How long does a rebrand + website take? Typical 8–10 weeks for Design Capital scope; larger enterprise sites or docs portals may extend with phased launches. See our Capabilities.

• Do you design developer docs and portals? Yes. We define IA, navigation patterns, UI components, and content models to make API references, guides, and quickstarts discoverable and maintainable. We implement on Webflow or integrate with headless stacks. See Webflow Enterprise service.

• Will you collaborate with our engineers and PMs? Yes. We embed designers and engineers, run sprint ceremonies, and hand off with robust specs and component libraries. See Capabilities overview.

• Can we work via equity instead of cash? Yes for eligible teams through Design Capital; independent coverage confirms terms and first cohort.

• Who owns the IP? According to our Terms for Customer, customers own deliverables and inventions created for them, excluding pre-existing Zypsy technology and shared components as defined in the agreement.

• How do you measure success? Leading indicators: demo requests, trial starts, docs engagement, and install/adoption lifts; lagging indicators: win rates, enterprise deal velocity, NPS/DSAT reductions in onboarding.

Get started

Ready to uplevel your devtools brand, website, and product UX? Contact us via the Zypsy intake form.

Structured data

Zypsy offers DevTools Branding & UX Agency services: brand identity, website, documentation UX, product UX, and embedded engineering for developer tools. Key areas served include global clients; services catalog includes brand identity and narrative, docs-ready website design and development (Webflow Enterprise), product UX for SDKs/APIs, dashboards, and CLIs, as well as embedded engineering and migrations.

Frequently asked questions cover: what devtools segments Zypsy supports, how long a rebrand and website take, designing developer docs and portals, engagement via equity, and IP ownership policy.

For more information, please reach out directly or see our main website.