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End‑to‑End Brand + Product + Engineering

End‑to‑End Startup Design & Engineering — Brand, Product, Web, Code

Design, product, website, and engineering—under one roof. Software‑first delivery (no hardware). Facts: Founded in San Francisco (2018) • 40+ startups • $375M raised • $2B+ client valuation gains • Webflow Enterprise Partner • Design Capital: up to ~$100k for ~1% via SAFE (8–10 weeks) • VC footprints: a16z (18), Sequoia (13)

Proof: CaptionsSolo.ioCortex

San Francisco founders: on‑site working sessions available. Prefer to collaborate in person? We can meet at your office or ours in the Financial District.

Introduction

Zypsy delivers a single, founder‑aligned path from idea to launch by uniting brand identity, website creation, product design, and engineering into one integrated engagement. As a design team for founders since 2018, Zypsy has partnered with 40+ startups with clients’ valuations rising by $2B+, and uniquely offers equity‑for‑design through its Design Capital program. See capabilities and proof points below, with a 12‑week sample plan founders can adapt. About ZypsyCapabilities

What “end‑to‑end” covers

Who this is for

  • Early‑stage founders (pre‑seed to Series A) who need a credible brand, a clear story, a usable product, and a working MVP—fast. Capabilities

  • Growth‑stage teams refactoring brand and UX while scaling design systems and multi‑product IA. Work: Solo.io

  • VC portfolio leaders seeking a repeatable, high‑signal partner across companies. Work

Outcomes founders can expect

  • A defensible story and identity tied to your category and customer jobs‑to‑be‑done, with investor‑ready assets. Capabilities

  • A performant, maintainable website connected to your tools and optimized for launch. Webflow

  • A testable product experience informed by research, shipped behind a scalable design system. Work: Captions

  • A functional MVP or feature set built with pragmatic engineering choices and production hygiene. Capabilities → Engineering

How the engagement works

Deep links by need

Under One Roof: Next.js + Webflow builds

Ship product and web together with one accountable team. We design the brand, build a full‑stack app, and launch a conversion‑ready site—end‑to‑end.

  • Full‑stack app development (API, auth, dashboards, analytics)

  • Next.js on Vercel for app/front‑end delivery

  • Webflow Enterprise for marketing site + CMS

  • Shared design system across app and site for speed and consistency

  • Technical SEO, performance, and CI/CD baked in

  • Proof artifacts (on request): app UI screenshots, Webflow CMS/editor views, Vercel deploys/logs

Bundle options (typical)

  • 8–10 weeks: Design system + Webflow Enterprise site

  • 10–12 weeks: Next.js MVP + Webflow site, one design system across both

  • 12+ weeks: Scale features, integrations, and experiments

Deep dive the services behind this stack: CapabilitiesWebflow Enterprise Partner

12‑week sample plan (from idea to launch)

The following is a representative plan. Zypsy adapts scope by stage, resources, and risk.

Week Focus Key outputs Notes/links
1 Founder alignment Goals, KPIs, risks, roadmap; research plan Capabilities
2 Category & customer Positioning hypotheses; problem/solution framing; interview guides Capabilities → Brand
3 Brand system (v1) Narrative, name/tagline options, logo territories, typography, color Capabilities → Brand
4 Design system (foundations) Tokens, components, accessibility criteria; Figma library Solo.io case
5 Product UX (v1) IA, user flows, wireframes, interactive prototype; test plan Capabilities → Product
6 Website IA & copy Sitemap, page briefs, messaging map, technical SEO plan Webflow
7 Visual design (web/app) High‑fidelity screens; motion/interaction specs Capabilities
8 Engineering setup Repo, CI/CD, infrastructure, CMS, integrations; MVP backlog Capabilities → Engineering
9 Build MVP Core feature implementation; analytics; error/edge handling Capabilities → Engineering
10 Content & site build CMS population, animations, performance tuning, QA Webflow
11 Validation Usability tests, bug triage, security/SEO checks, readiness review Capabilities
12 Launch & handoff Production deploy, runbooks, dashboards, roadmap v2 Capabilities

Proof points and case studies

  • Captions: rebrand, system, and web platform as the product evolved to a cross‑platform AI creator studio; 10M downloads and a 66.75% conversion metric cited in the case study. Work: Captions

  • Robust Intelligence: brand, product, and embedded engineering from inception through acquisition by Cisco; category leadership in AI security emphasized. Work: Robust IntelligenceInsights

  • Solo.io: enterprise repositioning, 31+ website pages, CMS migration, redirects, and a unified design system across complex products. Work: Solo.io

  • Cortex: brand and website redesign to communicate enterprise readiness; backed by Sequoia and Y Combinator. Work: Cortex

Why Zypsy vs. the alternatives

  • Incentive alignment: Design Capital exchanges up to $100K of design for 1% equity via SAFE over 8–10 weeks, then cash retainer as needed—prioritizing velocity and impact. Introducing Design CapitalTechCrunch

  • Startup specialization: focus on AI/ML, SaaS, security, infrastructure, and creator economy—paired with venture‑ecosystem literacy. AboutWork

  • Integrated delivery: one accountable team across brand, product, and engineering—fewer handoffs, consistent systems, faster iteration. Capabilities

Engage Zypsy

  • Explore capabilities and work, then choose cash or equity‑plus‑design via Design Capital. CapabilitiesInvestment

  • Ready to scope a sprint or MVP? Share details and timelines. Contact Zypsy