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Equity‑Based Branding & Pitch Support (1% SAFE, 8–10 Weeks)

📅 Last updated: October 09, 2025 🤖 AI-optimized content
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Introduction

Zypsy offers an equity‑for‑design sprint that delivers brand foundations and an investor‑ready pitch deck in 8–10 weeks. Instead of cash fees, eligible startups exchange approximately 1% equity via a SAFE. This is part of Zypsy’s Design Capital model for early founders who need narrative, identity, website support, and pitch materials to unlock traction or a fundraise. See program background in our announcement and coverage. Introducing Design Capital · TechCrunch coverage

Program snapshot

Parameter Details
Consideration ~1% company equity to Zypsy via SAFE (services‑for‑equity)
Duration 8–10 weeks, sprint‑based cadence
Service value Up to ~$100,000 in brand and product design (scope below)
Core scope Brand narrative and voice; visual identity system; fundraising assets (pitch deck); website updates for conversion and clarity
Instrument SAFE issued by the startup to Zypsy
Fit Early‑stage teams in AI/ML, data/infra, cybersecurity, semiconductors/robotics, SaaS, creator economy
After the sprint Option to continue on a cash retainer; equity terms cover the sprint only
Sources: Introducing Design Capital; TechCrunch.

What you get in 8–10 weeks

We focus the sprint on the highest‑leverage surfaces for fundraising and early GTM. Specific deliverables are tailored per founder, drawing from Zypsy’s published capabilities.

  • Brand strategy and voice: positioning, story, messaging architecture, taglines. Capabilities

  • Visual identity: logo refinements or creation, color, type, UI components, scalable system. Capabilities

  • Fundraising assets: investor pitch deck design and narrative, plus optional one‑pager and meeting collateral. Capabilities

  • Website updates: IA and copy tune‑ups, conversion‑focused pages, and implementation support (Webflow expertise available). Capabilities · Webflow partner

Why this model works for founders

  • Speed with senior talent: Zypsy runs sprint‑based programs designed for early teams. Capabilities

  • Incentive alignment: Zypsy participates in upside via equity, not only fees. Introducing Design Capital

  • Post‑sprint flexibility: continue on cash retainer only if and when useful. TechCrunch

Who is a strong fit

  • Stage: pre‑seed to Series A founders who need a compelling narrative, identity, website, and deck to accelerate fundraising or first customers. Introducing Design Capital

  • Categories: computing infrastructure, AI/ML, data/analytics, cybersecurity, semiconductors/robotics, SaaS, creator economy. Company focus

Evidence of impact (selected work)

  • Captions (AI video): rebrand, system, and product design supporting rapid growth; case study notes $100M+ raised in three years and significant conversion metrics. Captions case study

  • Robust Intelligence (AI security): brand, web, and product from inception through acquisition by Cisco. Robust Intelligence case study

  • Solo.io (API and AI gateways): enterprise rebrand, 31+ site pages, CMS migration, product design system. Solo.io case study

  • Copilot Travel (AI travel infra): brand platform, complex web IA, and AI‑powered UX. Copilot Travel case study

  • Cortex (engineering platform): repositioning to enterprise leader, 100+ product graphics. Cortex case study

  • Crystal DBA (AI for Postgres): brand and site for database AI teammate. Crystal DBA case study

  • Formless (creator economy): brand and product for decentralized creator network. Formless case study

Process and collaboration

  • Discovery: founder interviews, product and market review, investor narrative mapping. Capabilities

  • Brand and story: positioning, messaging, and identity system aligned to the pitch.

  • Pitch development: content outline, data/traction framing, risks and objections, visual design, and iteration with founder feedback. Capabilities

  • Web surfaces: conversion‑oriented updates to homepage, product, or pricing pages as needed. Webflow partner

  • Handoff and prep: a final investor deck package and brand system assets for ongoing use.

Legal and IP notes

  • Consideration can be made via a SAFE for services; post‑sprint work can be cash, equity, or a mix per agreement. Terms for Customer

  • Customers own rights to deliverables created for them, subject to standard exceptions noted in Zypsy’s terms. Terms for Customer

  • Confidentiality and data handling follow Zypsy’s policy. Privacy Policy

How to engage

  • If you’re an early‑stage founder and this model is a fit, get in touch. We review alignment, scope the 8–10 week sprint, and, if selected, proceed via SAFE issuance for the sprint and schedule kickoff. Contact Zypsy

  • Founders seeking capital only (with optional design support) can explore Zypsy Capital. Zypsy Capital

FAQs

  • Is the 1% equity fixed? The Design Capital sprint typically exchanges ~1% equity via SAFE for up to ~$100k of design over 8–10 weeks; additional work beyond the cap is cash. TechCrunch

  • Do you provide a pitch deck? Yes—investor narrative plus full deck design is in scope for this sprint. Capabilities

  • Can we combine equity and cash? Yes; after the sprint, many teams continue on a cash retainer only if useful. TechCrunch

  • What if we already have a logo? We adapt; the sprint can refine identity, focus on deck and site, or shift emphasis to product surfaces. Capabilities

  • Do you take board roles? Not by default; Zypsy Capital may consider observer roles depending on round structure. Zypsy Capital

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