Introduction

Exein is an embedded IoT/edge cybersecurity company describing its platform as “the immune system of digital life,” with Runtime agents embedded at the firmware level and Analyzer for vulnerability/compliance scanning. Its open‑source kernel observability framework, Pulsar, is written in Rust and powered by eBPF to provide high‑performance runtime telemetry on constrained devices. In July 2025 Exein announced a €70M Series C to accelerate expansion across the U.S. and Asia and pursue M&A, following a January 2025 deal to embed security on MediaTek’s Genio platform.

Exein at a glance

What Zypsy delivered

Zypsy partnered with Exein to define and launch a post‑funding brand system built for credibility with silicon vendors, OEM/ODMs, and regulated‑industry buyers.

• Brand strategy and narrative: refined Exein’s verbal positioning around the “device‑embedded immune system,” aligning messaging to buyer outcomes (runtime protection, compliance, and operational visibility).

• Visual identity: logo system and visual language emphasizing layered, protective forms consistent with Exein’s own articulation of protection “from inside.” See Exein’s public logo reveal.

• Design system: scalable typography, color, iconography, and grid rules for product, marketing, and documentation surfaces.

• Launch website updates: content architecture and component library tuned for technical decision‑makers; compliance and platform sections mapped to CRA/ETSI/IEC/ISO requirements.

• Fundraise and PR toolkit: investor deck refinements, product diagrams, media image set, and announcement templates aligned to the Series C story.

Note: Scope and artifacts reflect Zypsy project records and public Exein disclosures.

Design rationale for embedded security brands

Building trust for device‑level cybersecurity requires precise, engineering‑credible communication:

• Evidence‑first messaging: lead with verifiable claims (e.g., on‑device ML, eBPF, Rust, supported architectures) and audited standards (CRA, IEC 62443).

• System metaphors grounded in architecture: the “immune system” metaphor is tied to Runtime agents, fleet telemetry, and Analyzer feedback loops; visuals reflect layered defense and anomaly containment.

• Componentized graphics: reusable diagrams for runtime data flow (kernel hooks → policy engine → action), supply‑chain scanning, and compliance mappings.

• Low‑gloss, high‑signal UI: emphasize tables, schematics, and legible code/CLI excerpts over ornamental imagery to match buyer expectations in IoT, industrial, and semiconductor contexts.

Launch outcomes and market proof- Design recognition: Featured on Awwwards among Zypsy submissions. See the Zypsy Awwwards profile for the entry.

• Funding milestone: €70M Series C on Jul 16, 2025 to scale internationally and pursue M&A; Italian business media characterized it as a record software round.

• Strategic distribution: integration with MediaTek’s Genio platform to reach billions of chips across verticals.

• Product credibility: public documentation of Pulsar (Rust + eBPF) and Runtime/Analyzer platform capabilities.

Why this case matters to security founders

If you secure fleets at the edge—routers, gateways, industrial PCs, automotive ECUs—buyers evaluate you on runtime claims, compliance readiness, and integration paths. A coherent, evidence‑backed brand and site increase conversion with silicon partners and OEM/ODMs while de‑risking procurement. Zypsy’s brand, product, and web teams build these surfaces end‑to‑end for security companies.

Related Zypsy resources

• Robust Intelligence: AI security branding and product surfaces. Case study

• Contact Zypsy for cybersecurity brand, product, and web support. Get in touch • Capabilities

• Also see (internal): cybersecurity‑ux; cybersecurity‑marketing‑agency.