Growth‑Stage Design System Agency & UX Overhaul (8–10 weeks)

Design system agency for growth‑stage startups

Proof: Design system overhaul in 8–10 weeks — see Captions (unified, cross‑surface DS in ~2 months). Captions case

Why growth‑stage teams rebrand and systematize

Growth companies outgrow early visuals, UX patterns, and ad‑hoc web stacks. A strategic rebrand plus a codified design system (DS) aligns product, marketing, and sales motions, improves consistency and accessibility, and accelerates shipping velocity across surfaces. Zypsy specializes in this inflection, delivering brand evolution, multi‑surface DSs, and enterprise‑grade web builds for venture‑backed teams. See our broad capabilities and sprint approach on the Zypsy capabilities page. Capabilities

What Zypsy delivers in a growth‑stage rebrand + DS engagement

• Narrative and positioning aligned to GTM and roadmap.

• Visual foundations that scale (tokens, typography, color, grids, motion, iconography).

• Componentized UI kits and patterns for product and web, with usage guidance.

• Accessibility, QA, and governance to keep teams shipping consistently.

• Enterprise Web CMS builds/migrations with redirects and structured content.

• Handover and enablement for product, marketing, and partner agencies.

DS module: Strategy and voice system

• Workshops to refine positioning, architecture of messaging, and tone‑of‑voice patterns used across product and web. Capabilities

DS module: Visual foundations and tokens

• Logo usage, spacing, color tokens, type scales, elevation, motion curves, and iconography specs ready for design and code consumption. Capabilities

DS module: Components and patterns

• Audited and rebuilt UI components (inputs, nav, tables, cards, data viz primitives) plus flows (signup, pricing, docs CTAs) with do/don’t and content rules. Capabilities

DS module: Accessibility, QA, and governance

• Contrast and keyboard rules, annotation templates, review checklists, contribution model, and release tagging to manage DS evolution over time. Capabilities

DS module: Web platform and migration readiness

• Information architecture, CMS schema, redirects plan, SEO technicals, integrations, and performance budgets. Zypsy is a Webflow Enterprise Partner for teams that choose Webflow. Webflow

DS module: Product UX systems

• Research‑informed patterns for dashboards, settings, collaboration, notifications, and empty/success states, plus design tokens mapped to product components. Capabilities

Evidence: growth‑stage case studies

Captions — unified DS in ~2 months with measurable growth KPIs

• Zypsy rebranded Captions and built a unified, cross‑surface design system in two months to support the shift from a macOS app to a web‑based, multi‑platform creator studio. Captions case

• Measured traction reported by Captions: 10M downloads, 66.75% conversion rate, 15.2‑minute median conversion time. Captions case

• Funding momentum includes a $60M Series C noted on Zypsy Insights. Insights: Captions Series C

Solo.io — rebrand, cross‑product DS, and enterprise‑scale web migration

• Zypsy repositioned Solo.io (leader in API and AI gateways; majority share in service mesh) and implemented a consistent design system across products. Solo.io case

• Enterprise web program delivered 31 pages, migrated 512 CMS items, and created 718 redirects ahead of KubeCon 2024. Solo.io case

• Trusted by global enterprises including BMW and Domino’s. Solo.io case

Snapshot table: DS work at a glance

How we execute and hand off

• Sprint cadence: Zypsy engagements run as focused sprints; length varies by scope. Capabilities

• Artifacts: Tokenized foundations, Figma libraries, component docs, content guidelines, and CMS schemas with example entries.

• Web stack: Enterprise Webflow builds available; we also integrate with customer stacks and tools as required. Webflow

• Handover: Enablement workshops and async documentation for internal teams and agencies; optional ongoing support.

When Zypsy is the right partner

• You’ve outgrown your early identity and need a credible, enterprise‑ready brand and DS fast.

• You’re consolidating fragmented product and web surfaces and need one system for many teams.

• You’re planning a major launch, funding milestone, or category repositioning and want execution proof at scale (see Captions and Solo.io). Captions Solo.io

Investment alignment (optional)

• Zypsy can support with capital via Zypsy Capital and, for select early‑stage cases, services‑for‑equity via Design Capital. Growth‑stage teams typically engage via cash services; targeted design support can pair with a Zypsy Capital check when useful. Investment Design Capital announcement

Engage Zypsy

• Review more growth and venture‑backed work. Work

• Share scope and timelines with our team. Contact