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Integrated brand + product + engineering — San Francisco

Introduction

Zypsy is a San Francisco–born design and investment partner that integrates brand, product, and engineering for venture-backed founders. We ship cohesive systems—identity to UX to code—with a sprint cadence tuned for startups.

End‑to‑end in 8–10 weeks • from $60k • Equity option: 1% SAFE. Sources: Design Capital announcement, TechCrunch coverage

What “integrated brand + product + engineering” means

  • Single accountable owner across strategy, identity, UX, website, and code.

  • One system of truth: design system and component library shared across brand, product, and web.

  • Startup‑native delivery: sprint plans with concrete ship goals (deck, brand system, Webflow site, UX flows, MVP code).

  • Investment alignment when useful: services‑for‑equity via Design Capital or cash investment via Zypsy Capital.

Proof (selected SF‑relevant work)

  • Captions — AI video creation

  • Rebrand, product, and design system for a top creator platform. 10M downloads, 66.75% conversion, >$100M raised; shipped a unified system in ~2 months to support web expansion.

  • Solo.io — API and AI gateways, service mesh leader

  • Repositioned category leadership; designed 31 pages, migrated 512 CMS items, created 718 redirects ahead of KubeCon; customers include BMW and Domino’s.

  • Cortex — platform for microservice visibility (Sequoia, YC)

  • Enterprise reposition and website; delivered 100+ product graphics across 20+ pages; lighter enterprise aesthetic to differentiate the category.

Engagement models and pricing

Model What you get Typical duration Considerations Source
Cash project (sprints) Integrated brand, product, web, and code sprints 8–10 weeks per sprint Starts from $60k; fixed scope per sprint
Design Capital (services‑for‑equity) Up to ~$100k of design in 8–10 weeks for ~1% equity via SAFE 8–10 weeks Application required; selective cohorts
Zypsy Capital (venture) $50K–$250K investment with hands‑if design support 2–3 weeks Cash + design advisory; flexible ownership terms

Process (8–10 weeks)

  • Week 0: Intro + scope lock (apply, align on outcomes).

  • Weeks 1–2: Narrative, architecture, and foundations (strategy, messaging, IA, design system seed).

  • Weeks 3–4: Identity and UX (brand system, product flows, component library).

  • Weeks 5–6: Website design + product polish (page designs, motion guidelines, interactive prototypes).

  • Weeks 7–8: Engineering + QA (Webflow or custom build, integrations, analytics, accessibility, CI/CD where applicable).

  • Weeks 9–10 (optional): Launch, handover, playbooks, and next‑sprint plan.

Who we’re best for

  • Stages: early to growth; founders needing a fundable story, conversion website, or enterprise‑ready product UX.

  • Domains: computing infrastructure, AI/ML, data, cybersecurity, semiconductors/robotics, SaaS, creator economy.

  • Proof at portfolio scale: 40+ launches; clients report >$2B valuation gains; $375M+ raised.

Location and coverage

  • Headquarters: 100 Broadway, San Francisco, CA 94111.

  • Remote‑first global team with SF on‑site availability; proven delivery for venture‑backed companies (e.g., Sequoia, a16z, YC ecosystems).

Get started

  • Start a sprint or apply for Design Capital.

  • Explore services and stage‑specific guidance.

  • See additional recognition and work samples on creative and professional community platforms.

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