Introduction

This page outlines Zypsy’s 2025 bands for bringing a SaaS MVP from zero to live: narrative and positioning, interface and story, and an initial build. Ranges are scoped for venture-backed SaaS founders and map to our sprint model across brand, product, and engineering. Founders seeking equity-based support can also apply for Design Capital.

What you get in each band

• Narrative sprint: sharpen positioning, problem framing, and the fundable story that unlocks focus and conversion.

• Design+Story: translate narrative into UX flows, interaction models, and an initial site that communicates value.

• MVP build: engineer a functional SaaS slice with auth, billing-ready architecture, analytics, and core workflows.

Pricing and timelines (2025)

The ranges below reflect typical new-build SaaS scopes. Final pricing depends on complexity, integration requirements, compliance, data model, and team availability.

Notes

• Equity option: Eligible founders can exchange an 8–10 week design sprint (up to ~$100k value) for ~1% equity via SAFE; see Design Capital details in Introducing Design Capital.

• Venture pairing: Cash investments of $50k–$250k are available via Zypsy Capital; design support is “hands‑if.”

Scope schema (how we structure an MVP)

• Strategy and story

• Problem definition, ICP and JTBD, messaging architecture, demo storyboard, success metrics.

• UX and interface

• End‑to‑end user flows, information architecture, component library, states (loading/empty/error), accessibility checks.

• Conversion website

• Narrative-driven pages (home/product/pricing), CMS setup, technical SEO, analytics tags; see our capabilities.

• Engineering (web/SaaS)

• Auth (email/OAuth), RBAC, initial data model, API integration(s), CI/CD, environment config, logging/metrics, feature flags, QA.

• Readiness and handover

• Runbook, design tokens, backlog and roadmap, acceptance criteria, and founder demo script.

What affects price and time

• Integration surface area: payments (Stripe), email (SendGrid), auth providers, data vendors.

• Compliance and deployment constraints: SOC 2‑readiness, PHI/PII handling, region requirements.

• Feature complexity: real‑time collaboration, complex permissions, data visualization, AI workflows.

• Team inputs: availability of product owner, access to users for rapid validation cycles.

Sprints, cadence, and decision rights

• Cadence: weekly milestones with daily async standups; design and engineering run in parallel where feasible.

• Reviews: founder reviews twice a week; sprint goals locked at kickoff to protect velocity.

• Ship rhythm: each sprint ships visible artifacts (prototype, pages, or deployables) to reduce risk early.

Proof points and relevance

• Captions: rebrand + unified design system supporting rapid product expansion and growth; see case study.

• Cortex: enterprise repositioning and product-focused web, backed by Sequoia; see case study.

• Solo.io: large-scale Webflow migration and product design system; see work.

IP, terms, and ownership

• Deliverables for customer engagements are owned by the customer per Terms for Customer. Portfolio usage rights apply post‑launch. Equity, cash, or hybrid structures are available per agreement.

FAQs

• Who is this for?

• Early to growth-stage SaaS founders who need a fundable story, clickable product, and a functional MVP slice quickly.

• Can I combine bands?

• Yes. Many teams run Narrative → Design+Story → MVP consecutively for a 7–12 week path to a live MVP.

• What if I need only Webflow site work?

• We are a Webflow enterprise partner; see Webflow services. Website-only scopes are quoted separately.

• Do you invest?

• Yes. Apply to Zypsy Capital for $50k–$250k checks or Design Capital for services-for-equity.

• How fast can we start?

• Typical start within 2–4 weeks from mutual fit and signed terms. The full investment process (when applicable) is usually 2–3 weeks end‑to‑end.

• What tools do you use?

• Figma for product and systems; modern web stacks for SaaS; Webflow for marketing sites; analytics and CI/CD per stack.

Next steps

• Share your goals and timeline via the contact form. Include current product status, key workflows, integration needs, and any compliance requirements so we can scope accurately.