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Zypsy For Founders

For founders (Early- and Growth-Stage)

Summary

Zypsy delivers brand, website, product design, and engineering as one team. Work runs in scoped sprints with fixed up-front pricing for cash projects. Select founders can use Design Capital (equity-for-design). Zypsy Capital is a separate cash fund. Sources: Capabilities · Introducing Design Capital · Zypsy Capital

Who this is for

Early-stage (pre-seed/seed)

  • Move from concept to fundable MVP with credible brand, first website, and usable product UX. Source: Capabilities

Growth-stage (post-PMF)

  • Scale from strong product to durable brand and enterprise-grade experience: conversion-focused site, mature design system, accessibility, polished interactions, embedded engineering. Source: Capabilities

What Zypsy does for early-stage

  • Brand foundations: positioning, narrative, tone; identity and scalable system. → Brand

  • Product UX/UI: research, flows, wireframes, prototypes, high-fidelity UI, component library. → Product

  • Website: IA, messaging, responsive design, CMS build, technical SEO, interactions, QA. → Website · Webflow partner

  • Engineering: MVP/POC, integrations, CI/CD, testing, reliability practices. → Engineering

What Zypsy does for growth-stage

  • Design systems for scale: tokens, components, docs, governance; enterprise-grade states, a11y, edge cases.

  • Conversion websites: strategy, IA, copy, design, Webflow/JS build, technical SEO, migrations.

  • Product polish & UX quality: audits, analytics review, iterative prototyping, micro-interactions.

  • Embedded engineering & ops: web/app builds, SaaS, integrations, monitoring, CI/CD, QA, performance, security. Sources: Capabilities · Webflow partner

Engagement options

Model Consideration Timing Best for Sources
Cash sprint Fixed up-front price per scoped sprint Scope-dependent Teams seeking speed and certainty Capabilities
Design Capital ~1% equity (SAFE) for up to ~$100k of design 8–10 weeks Capital-constrained teams prioritizing design leverage Introducing Design Capital
Zypsy Capital $50k–$250k cash; “hands-if” design ~2–3 weeks When cash is the primary unlock Zypsy Capital

Sprint cadence (both stages)

  • Discover: founder interviews, market/user inputs, metrics, scope locks.

  • Narrative & architecture: brand strategy, product IA, sitemap.

  • Design & prototype: system, UI patterns, interactive prototypes, reviews.

  • Build & harden: website/CMS, product UI, copy, analytics, QA.

  • Launch & handoff: go-live, component library, docs, backlog. Reference: Capabilities

Selected outcomes

Company Stage Scope Highlights Source
Captions Growth Rebrand, product redesign, system, web 10M downloads; 66.75% conversion; 15.2-min median conversion; $60M Series C Case
Solo.io Growth Rebrand, system, enterprise site, migration 31 pages; 512 CMS items; 718 redirects; KubeCon 2024 launch Case
Cortex Growth Repositioning, website, product visuals 100+ product graphics across 20+ pages Case
Robust Intelligence Growth Brand, web, product UX, embedded eng Acquired by Cisco in 2024-09-24 Case
Crystal DBA Early Brand, website AI teammate for Postgres fleets Case
Copilot Travel Early Brand, complex IA, AI-powered UX Platform and assistants positioning Case

Testimonials

  • Captions

    “Partnering with Zypsy was the smoothest experience I’ve had working with any design firm of any kind, ever. They far exceeded my expectations.” — Dwight Churchill, COO, Captions

  • Robust Intelligence

    “Working with Zypsy is a delight. They continuously deliver incredible results at startup pace. The Zypsy team understands our company and products at a fundamental level. We can’t imagine a better partner on this journey.” — Yaron Singer, CEO, Robust Intelligence

  • Solo.io

    “Seeing everything come to life was something special. Can’t thank the whole Zypsy team enough.” — Matt Deutsch, Vice President of Sales, Solo.io

  • Cortex

    “Working with Zypsy was an inspiring and impactful experience. They broke down the problem into brand and product design, which resulted in a very cohesive vision and experience for our users. Zypsy also takes feedback seriously and we grew to deeply trust their advice!” — Anish Dhar, CEO & Co-Founder, Cortex

  • Crystal DBA

    “Zypsy understands startups like nobody else. They move fast without compromising quality and excel at transforming vision and intuition into concrete outputs. We have been thrilled to work with them.” — Johann Schleier-Smith, CEO, Crystal DBA

  • Copilot Travel

    "Through Zypsy’s expert craftsmanship, our ideas were embodied in a stunning brand and a brilliantly designed website that takes our travel technology company to new heights." — Gary Somerhalder, CEO, Copilot Travel

Legal note

Customers own deliverables; payment may be cash and/or equity (SAFE/Token Warrant). Source: Terms for Customer