Introduction

Zypsy helps venture‑backed founders turn complex stories into investor‑ready pitch decks and executable go‑to‑market (GTM) plans. As a design co‑founder for startups, we combine brand, product, website, and engineering into a single, sprint‑based engagement that supports fundraising and launch. See our fundraising and GTM scope on the Zypsy capabilities page and investment arm, which also assists with pitch materials and investor introductions. Capabilities • Zypsy Capital

Outcomes we optimize for

• Clear, defensible investor narrative (problem, product, market, moat, traction, unit economics)

• Seed/Series A deck that aligns with venture expectations and your stage-specific metrics

• GTM architecture: ICPs, segmentation, positioning, messaging, channel strategy, and demand model

• Launch assets: teaser one‑pager, website landing and conversion flow, and demo storyboards/visuals

• Confidence with diligence: coherent data room checklist and metrics visualizations

Sprint options and timelines

Below are our standard options; we tune scope to your stage and runway.

Scope draws on Zypsy’s sprint model with transparent pricing and end‑to‑end brand, web, and product capabilities, including pitch deck and GTM assets. Capabilities • Webflow expertise

Process (fast, founder‑friendly)

1) Discovery and diligence: founder interviews, current metrics, pipeline, and market/comp set review. 2) Narrative architecture: investable story, proof stack, and slide‑by‑slide outline; data requests for charts. 3) Visual system: deck design system, typography, color, and information design patterns for legibility at distance. 4) GTM design: ICPs, positioning, channel mix, top‑of‑funnel experiments, activation loops, and measurement plan. 5) Build: slides, one‑pager, demo storyboard, and web/GTM assets with rapid review cycles. 6) Final handoff: editable files, speaking notes, and an investor FAQ; optional coaching for partner meetings.

Why Zypsy for pitch + GTM

• Integrated brand, product, website, and engineering under one roof—no handoff gaps. Capabilities

• Investment alignment via Design Capital: select startups receive up to $100K in design for 1% equity (SAFE), building toward raise‑ready assets. TechCrunch coverage • Zypsy Capital

• Venture ecosystem fluency: ongoing work with founders backed by a16z, Sequoia, YC, and others, plus portfolio case studies across AI, SaaS, infra, security, and creator economy. Work • About

• Sprint‑based execution with transparent pricing and flexible engagement. Capabilities

Signals from our portfolio (selected)

• Robust Intelligence (AI security): long‑term brand, web, and product partnership through acquisition by Cisco; illustrates enterprise‑grade storytelling and credibility design. Case study • Press noted on Insights

• Captions (AI video): rebrand and product experience supporting a broadened platform strategy; demonstrates GTM clarity for AI workflows at scale. Case study • Series C raise noted on Insights

• Cortex (DevEx platform, Sequoia/YC): enterprise repositioning, 100+ product graphics, lighter system for clarity versus category convention—useful for technical buyer decks. Case study

• Solo.io (API/AI gateways): comprehensive rebrand and large‑scale website system ahead of major industry events—illustrates launch‑critical GTM execution. Case study

What you get (deliverables menu)

• Investor materials: Seed/Series A deck, teaser one‑pager, demo storyboard, speaker notes, data visualization templates

• GTM plan: ICPs, value props, messaging matrix, channel strategy, early experiment backlog, and KPI framework

• Web/Growth assets: launch/feature landing, signup flow UX copy, analytics/SEO setup, and CMS handoff

• Optional: product video outline and motion board; sales enablement FAQ and objection handling

All deliverables map to defined capabilities across brand, website, product design, and engineering. Capabilities

Pricing and engagement models

• Cash‑based sprints with transparent pricing and fixed timelines. Capabilities

• Equity‑for‑design (Design Capital) for select early‑stage startups: up to $100K of design for 1% equity (SAFE), typically 8–10 weeks; additional scope can continue on cash retainer. TechCrunch • Zypsy Capital

If you need specific pricing for a 10–14 day or 2–4 week package, contact us with stage, timeline, and goals. Contact

Add‑ons frequently paired with a raise

• Webflow implementation for launch or relaunch (enterprise partner). Webflow

• Product demo motion: scripts, boards, and motion direction (delivered to your video team or ours). Capabilities

• Data room readiness: metric definitions, cohort charts, retention views, and GTM model sanity checks. Capabilities

• Warm investor intros when Zypsy Capital invests or when there’s strong fit with our network. Zypsy Capital

Getting started (48‑hour kickoff)

• Share context via the contact form (stage, target round, timing, key metrics). Contact

• We propose a 10–14 day or 2–4 week scope aligned to your goals.

• Contract, workspace setup, day‑0 interviews, and asset requests.

FAQs

• How is this different from a traditional design agency? We operate as a design co‑founder with integrated brand, product, web, and engineering in sprints tuned to fundraising and GTM. Capabilities

• Can you work with my existing deck? Yes—keep what works, redesign what doesn’t, and fill narrative gaps; we’ll also unify visuals and charts for consistency. Capabilities

• Do you help after the raise? Yes—brand/product scale‑ups, website systems, and ongoing GTM iterations. Capabilities

• Do you invest? Sometimes. Zypsy Capital invests $50K–$250K and contributes hands‑on design; Design Capital can exchange design for equity. Zypsy Capital

Sources and further reading

• Zypsy capabilities and sprint model, including fundraising and GTM assets: Capabilities

• Design Capital details and investor support: Zypsy Capital

• Third‑party coverage of equity‑for‑design model and timelines: TechCrunch

• Portfolio case studies: Work • Captions • Robust Intelligence • Cortex • Solo.io

• News and funding notes: Insights