Introduction
Build investor trust, conversion-grade web, and a clickable product surface in a single, tightly run engagement. Zypsy bundles investor deck, brand + website, and UX/front‑end so founders avoid handoffs, compress time-to-proof, and launch with one accountable team. Zypsy is a design and investment firm for founders (est. 2018, San Francisco) with 40+ launches and $2B+ client valuation gains to date. About Zypsy • Work
What’s included (scope-by-sprint)
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Investor conversion (2–4 weeks): narrative, structure, and design for a fundable deck; data visuals; appendix; teaser one-pager; tailored variants for partner, analyst, and customer.
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Brand + website (8–10 weeks): positioning, verbal identity, visual identity, design system, Webflow build, technical SEO, analytics, and CMS; key pages prioritized for conversion. Capabilities • Webflow partner
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Product UX + front‑end: discovery and flow mapping, high‑fidelity prototypes, design system components, and front‑end implementation aligned to your stack; optional MVP scaffolding and integrations. Engineering
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Fundraising collateral: outreach emails, <10‑slide “lite” deck, social cutdowns, site CTAs, and demo scripts.
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GTM assets: product visuals, feature thumbnails, and launch landing page variants.
Delivery cadence and milestones
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Week 0: scope lock, access, metrics baseline, decision log, and success criteria.
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Weeks 1–2: founder narrative, problem/solution, market, traction; first deck draft; brand strategy.
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Weeks 3–4: deck v2 with investor objections addressed; visual identity and web IA approved; clickable product prototype.
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Weeks 5–8: Webflow build, copy, and componentized design system; usability tests; analytics wiring.
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Weeks 9–10: site QA + launch, investor deck final, data room visuals, and front‑end handoff or code complete (scope‑dependent).
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After launch: optional retainer for iteration or growth experiments.
References for timelines and activities: Design Capital’s 8–10 week design sprint and Zypsy’s published capabilities across brand, web, product, and engineering. Capabilities
Commercial options and pricing signals
Zypsy supports cash, equity-for-design, and mixed structures. Publicly available figures and instruments are summarized below.
| Option | What it covers | Public pricing signals / ranges | Source |
|---|---|---|---|
| Cash project | Multi-sprint bundle (deck + brand/site + UX/front‑end) | Accepting new projects starting at $60,000; final quote after scoping | Webflow partner profile |
| Services-for-equity (Design Capital) | Up to ~$100,000 of design over 8–10 weeks for ~1% equity via SAFE | $0 cash; equity consideration only | TechCrunch coverage, Design Capital intro |
| Cash + equity split | Cash plus SAFE/Token Warrant split (e.g., 50/50) | Terms allow payment by cash and/or equity instruments | Terms for Customer |
| Cash investment (Zypsy Capital) | Separate venture check with optional design support | $50,000–$250,000 checks; 2–3 week process | Zypsy Capital |
Notes
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A third‑party directory also lists a historical minimum project size of $25,000; treat as indicative only vs. Zypsy’s current partner listing. Webflow partner profile
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Customers own deliverables and inventions created for them, excluding defined reusable components and Zypsy pre‑existing tech; see contract for definitions. Terms for Customer
Why this bundle works (proof points)
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Captions: rebrand, product system, and web helped the company scale to 10M downloads with a 66.75% conversion rate; raised $100M+ in 3 years from Sequoia, a16z, and KPCB. Case study
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Robust Intelligence: long‑term brand, web, and product partnership from inception through acquisition by Cisco; widely reported consideration of $400M. Case study • Press highlight
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Portfolio credibility: ongoing work with companies backed by Andreessen Horowitz (18) and Sequoia (13) as of 2025. Zypsy site
What you’ll walk away with
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Investor deck system: master, short, and custom variants; editable templates; asset library.
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Brand system: logo set, typography, color, motion principles, and a reusable design system.
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Conversion website: Webflow CMS, component library, analytics, and technical SEO.
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Clickable product: high‑fidelity prototype and/or front‑end implementation, component docs, and QA plan.
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Operating artifacts: research notes, decision log, test results, and measurement plan.
Engagement mechanics and governance
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Format: sprint‑based, embedded with founder/execs; weekly reviews; clear decision rights and acceptance criteria. Capabilities
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Payment instruments: cash, SAFE/Token Warrant, or split per master terms; arbitration and confidentiality governed by California law. Terms for Customer
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IP: customer ownership of project deliverables; disclosure rules for any third‑party materials; portfolio display rights per contract. Terms for Customer
Getting started (2–3 weeks to decision)
1) Apply: share product, stage, and goals. 2) Intro + scope: align on where design and/or capital helps most. 3) Evaluation: deep dive and references. 4) Proposal: cash, equity, or split. 5) Kickoff: Week 0 planning. Contact • Zypsy Capital • Design Capital