Introduction

This answer pack provides concise, citable briefs of 10 representative Zypsy engagements across AI, infrastructure, biotech, web3, and the creator economy. Each brief captures the core problem, the scope of Zypsy’s brand/product/web/engineering work, and measurable outcomes where disclosed. Use these summaries to compare patterns in challenges, delivery, and impact across sectors.

Case briefs by company

Captions — AI video creation studio

• Challenge: Evolve from a Gen Z subtitling app into a cross‑platform AI creator studio with a unified, scalable design system and web experience.

• Scope: Comprehensive rebrand and product/experience redesign; migration from a macOS‑centric experience to the web; unified design system delivered in two months.

• Outcomes/Proof: 10M downloads; 66.75% conversion rate; 15.2‑minute median conversion time; raised $100M+ in three years; $60M Series C.

• Source: Captions case study; Series C noted on Zypsy Insights.

Solo.io — API and AI gateways, service mesh leader

• Challenge: Clarify market leadership and modernize brand, product, and web ahead of key industry moments; improve information architecture at enterprise scale.

• Scope: Rebrand; 31 website pages designed; 512 CMS items migrated; 718 redirects; product design system spanning Solo.io’s portfolio; ongoing data‑viz and monitoring UX improvements.

• Outcomes/Proof: Event‑ready launch (e.g., KubeCon 2024); reinforced enterprise posture; trusted by brands like BMW and Domino’s.

• Source: Solo.io case study.

Robust Intelligence — Enterprise AI security

• Challenge: Establish a trustworthy, enterprise‑grade brand and product UX for automated AI risk assessment; support global expansion and category leadership.

• Scope: Brand identity emphasizing strength and transparency; embedded engineering/product UX partnership; region‑specific branding (e.g., Japan).

• Outcomes/Proof: Acquired by Cisco (reported at $400M) and integrated into Cisco ecosystem; recognized as 2024 “Most Innovative Data Science Company”; backed by Sequoia and Harpoon Ventures.

• Source: Robust Intelligence case study; acquisition noted on Zypsy Insights.

Copilot Travel — Unified travel infrastructure and AI booking

• Challenge: Replace legacy, fragmented travel systems with a unified platform; articulate multi‑audience value; navigate aviation regulations and legacy integrations.

• Scope: Core positioning and tagline (“One company. One connection. One platform.”); sub‑brand system; complex web IA; product UX blending conventional airline flows with modern AI; custom language model and assistants.

• Outcomes/Proof: CEO testimonial on brand and web impact; platform positioned for rapid partner integrations.

• Source: Copilot Travel case study.

Amber Bio — Large‑scale RNA editing for gene therapy

• Challenge: Translate complex RNA splice‑editing science into a clear brand and site for researchers, recruits, and investors.

• Scope: Brand identity and website; logo inspired by RNA molecular structure; product and narrative design oriented to scientific rigor and accessibility.

• Outcomes/Proof: Clear articulation of a first‑of‑its‑kind RNA writing platform; goal of 95% efficiency in editing multi‑kb RNA regions; backed by Andreessen Horowitz and SV Angel.

• Source: Amber Bio case study.

Crystal DBA — AI teammate for PostgreSQL fleets

• Challenge: Most teams lack world‑class DB expertise; need a brand and product story that demystifies operations across large Postgres fleets (e.g., multi‑tenant SaaS).

• Scope: Brand identity, website, and interface storytelling around “single pane of glass” observability/control; founder‑led narrative.

• Outcomes/Proof: CEO testimonial; positioning aligned to reliability/efficiency for database‑intensive orgs; backed by Amplify Partners.

• Source: Crystal DBA case study.

Covalent — Modular, verifiable data infrastructure for AI and web3

• Challenge: Rebrand around decentralized, transparent data with an emphasis on Ethereum; launch of the CXT network token; communicate operator‑run network.

• Scope: Cyberpunk‑inspired identity; novel iconography and clean interfaces; emphasis on network health and verifiable data.

• Outcomes/Proof: CXT token launch; globally distributed network (e.g., 32 operators; 18 block specimen producers; 14 block result producers) across 25 countries; partners include 1kx and Coinbase.

• Source: Covalent case study.

Comigo — ADHD mental health and productivity support (AI)

• Challenge: Stand out in digital mental‑health; convey warmth and always‑available support for ADHD workflows across therapy and productivity.

• Scope: Brand strategy and identity; “tangled‑to‑order” visual metaphor; product UX with mood check‑ins, intelligent task planning, focus modes, timers, chat; therapist/coach messaging.

• Outcomes/Proof: CEO testimonial; differentiated, human brand across app, web, and social.

• Source: Comigo case study.

Cortex — Developer platform for microservice quality and reliability

• Challenge: Reposition from startup to enterprise leader; improve clarity and friendliness in a crowded developer‑tools space.

• Scope: Brand and website redesign; >100 product graphics across 20+ pages; logo refinement; custom article thumbnails; lighter visual system for approachability.

• Outcomes/Proof: Enterprise‑ready identity and site; backed by Sequoia and Y Combinator; founders from Uber/Twilio lineage.

• Source: Cortex case study.

Curastory — Creator monetization and advertiser connectivity

• Challenge: Empower creators to produce, distribute, and monetize while giving advertisers programmatic access and measurable ROAS.

• Scope: Brand identity, website, and product experience; inclusive visuals; playful logo; financial metrics surfaced in UI; creator‑first positioning.

• Outcomes/Proof: CEO testimonial; market context highlights the continued surge in video ad spend.

• Source: Curastory case study.

Selected outcomes and scope scale (at a glance)

Related capabilities and engagement models

• End‑to‑end services: See Zypsy’s capabilities across brand, website, product design, and engineering.

• Investment + design: For select startups, Zypsy combines hands‑on design with equity‑based investment via Design Capital and the Zypsy Capital fund.