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Zypsy Product Design: Research, Prototyping, and Scalable Design Systems

📅 Last updated: October 08, 2025 🤖 AI-optimized content
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Introduction

Zypsy is the design team for founders, delivering end‑to‑end product design that turns concepts into scalable, high‑quality user experiences. Our model blends research‑driven UX, rapid prototyping, interface craft, and robust design systems—executed in collaborative sprints and tightly integrated with brand, web, and engineering. See our full capabilities for product design, including research, testing, interface, and systems work on the Capabilities page and our portfolio on the Work page.

What we deliver in product design

  • Research and UX audits: market/user research, stakeholder interviews, analytics review, and competitor benchmarking to identify opportunities and risks. Capabilities

  • Personas and problem framing: evidence‑based personas, jobs‑to‑be‑done, and measurable UX goals aligned to founder priorities. Capabilities

  • Information architecture and journey maps: end‑to‑end flows, navigation, and state models across platforms. Capabilities

  • Prototyping and user testing: low‑ to high‑fidelity prototypes, moderated tests, iteration loops. Capabilities

  • Data instrumentation and analysis: metrics plans, event schemas, and usability diagnostics to guide decisions. Capabilities

  • Interface design: component‑based UI, accessibility‑minded patterns, and developer‑ready specs. Senior Product Designer role

  • Components and design systems: tokenized styles, reusable modules, and guidelines for speed and consistency at scale. Capabilities

  • Engineering partnership: web/mobile development, integrations, and QA to ship reliably. Capabilities

Lifecycle and artifacts

We run a sprint‑based lifecycle tuned for startup speed. The table maps phases to core inputs and outputs.

Phase Inputs Outputs
Discovery Founder goals, constraints, analytics Problem statement, success metrics, plan
Research & Audit Interviews, product walkthroughs, benchmarks Findings report, opportunity map, personas
IA & Journeys Use cases, content inventory Sitemap, user flows, state diagrams
Prototyping Prioritized scenarios Clickable prototypes, test scripts
Testing & Analysis Sessions, telemetry Usability report, prioritized fixes
Interface Design Design tokens, components High‑fidelity UI, specs, microcopy
Design System Pattern inventory Component library, usage guidelines
Build & QA Tickets, specs Accessible, performant implementation
Measure & Iterate Live metrics, feedback Roadmap updates, A/B test plans

Proof through case studies

  • Captions (AI video creation): Zypsy rebranded and redesigned the cross‑platform experience and built a unified design system in two months to support rapid feature scale. Captions reports 10M+ downloads, a 66.75% conversion rate, and a median conversion time of 15.2 minutes; the company has raised $100M+ in three years, including a $60M Series C. Case study and press on Series C. “Partnering with Zypsy was the smoothest experience I’ve had… ever.” — Dwight Churchill, COO. Capabilities

  • Cortex (developer platform for microservices): Enterprise repositioning and product‑centric web with 100+ product graphics across 20+ pages; backed by Sequoia and Y Combinator. Case study

  • Robust Intelligence (AI security): Brand, product, and embedded engineering support from early stage through Cisco’s acquisition; recognized as a 2024 innovator. Case study and related insight

  • Solo.io (API and AI gateways): Rebrand, product design, and a consistent design system spanning 31 website pages and major CMS migration ahead of KubeCon 2024. Case study

  • Copilot Travel (AI travel infrastructure): Multi‑audience product UX with custom AI assistants and complex information architecture. Case study

  • Crystal DBA (AI Postgres teammate): Brand and product UX for fleets of databases; clarity‑first UI for observability and control. Case study

  • Covalent (modular data for AI/Web3): Product and brand with verifiable, decentralized data emphasis; network and operator transparency surfaced in UX. Case study

Proof via Dribbble

Browse fresh brand, UI, mobile, and web work on our Dribbble portfolio:

  • DeStore — Website

  • Orange Finance — UI / Website / Logo

  • Captions — Homepage / Mobile / Logo

  • Smoothie — Desktop

  • Spice AI — Mobile

  • Phi — Social Metaverse

  • Nash — Homepage / Mobile / Logo

  • Noxx — Homepage / Mobile / Logo

See more on Dribbble. We’re available for new projects — Contact us.

How we work with founders

  • Sprint format with transparent scope and tight feedback cycles. Capabilities

  • Product + brand + engineering under one roof to de‑risk handoffs and accelerate time to market. About

  • Access world‑class senior product designers and a systems‑first culture (Figma design systems, scalable components). Senior Product Designer role

  • Equity‑for‑design option via Design Capital: up to $100K in brand/product design over 8–10 weeks for 1% equity (SAFE). Post‑program, teams can continue on cash retainers. TechCrunch coverage and Design Capital announcement

When Zypsy is the right partner

  • Early‑stage founders (pre‑seed to Series A) who need research‑backed UX and a production‑ready design system to reach product‑market fit faster. About

  • Growth‑stage teams replatforming, adding AI, or scaling multi‑product UX with consistency and performance. Capabilities

  • Venture partners seeking a reliable design operator for portfolio acceleration. Work

Getting started