Introduction
Founders in San Francisco move fast; product–market fit (PMF) must move faster. Zypsy partners with early‑ to growth‑stage teams to validate narrative, experience, and monetization—then ship what proves out. Our PMF work compresses brand, product UX, website, and GTM testing into tightly run sprints, with options to fund via cash or our Design Capital services‑for‑equity model. See full capabilities and scope on our Capabilities page, and proof from shipped work on Work.
Who this is for
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Early teams pre‑ or just‑post‑launch seeking signal on value prop, ICP, and pricing.
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Seed–Series B startups refining activation, conversion, and retention.
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Technical founders who want senior brand/product execution without scaling a large team.
What we do in 4–8 weeks (modular sprints)
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PMF hypothesis mapping: ICPs, jobs‑to‑be‑done, value prop, and success metrics.
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Narrative and brand: positioning, messaging, and lightweight identity to test resonance.
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Product UX: critical flows from acquisition to activation; prototype and usability tests.
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Conversion website: high‑velocity Webflow build with analytics and CRO hooks.
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Experimentation: test cards, instrumented funnels, and weekly readouts with decisions.
PMF signals, Zypsy levers, and typical outputs
PMF signal to validate | Zypsy lever | Typical output |
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Resonant story | Brand strategy, verbal identity | Positioning doc, homepage narrative |
Willingness to try | UX prototypes, user testing | Clickable prototype, insights report |
Willingness to pay | Pricing experiments | Pricing page test, offer matrix |
Efficient acquisition | Conversion website, SEO/landing tests | Webflow site or pages, analytics setup |
Activation & retention | Onboarding and core flows | Updated IA/flows, design system components |
Outcomes and proof
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Captions: rebrand, web, and design system supporting rapid scale; 10M downloads and strong conversion reported in their case study. Read the case study: Captions × Zypsy.
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Robust Intelligence: brand, product, and web from inception through acquisition by Cisco; ongoing enterprise credibility. Case study: Robust Intelligence × Zypsy.
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Solo.io: enterprise repositioning, Webflow migration (31 pages, 512 CMS items), and product design system for a market leader in API and AI gateways. Case study: Solo.io × Zypsy.
Explore more shipped work on Work.
Pricing and engagement options
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Cash sprints: Fixed‑price, scope‑defined sprints. Webflow partner profile indicates new web projects typically start around $60,000; PMF sprint stacks are scoped to need and may differ. See our Webflow partner page for context: Zypsy × Webflow.
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Design Capital (services for equity): Up to roughly $100,000 of brand/product work over 8–10 weeks for ~1% equity via SAFE, cohort‑based. Details: Introducing Design Capital and TechCrunch coverage for program specifics.
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Zypsy Capital (optional): $50K–$250K cash investments with “hands‑if” design support. Details: Zypsy Capital.
Notes: Final pricing depends on scope, speed, and team composition; we confirm in writing before kickoff. Equity terms (if applicable) follow SAFE terms; see program articles for specifics.
How we work (process)
1) Fit + goal setting (week 0): Align on PMF hypotheses and leading indicators. 2) Research sprint (week 1): Audience/competitor scan, UX audit, analytics baseline. 3) Narrative/UX sprint (weeks 2–3): Positioning, messages, prototypes; qualitative tests. 4) Build sprint (weeks 3–5): Conversion website or in‑product flow updates; analytics. 5) Experiment sprint (weeks 5–7): Offer/pricing tests, growth loops, onboarding changes. 6) Readout + next moves (week 8): Evidence‑backed decisions; roadmap and owner handoff.
Delivery is integrated across brand → product → web → code. See service detail on Capabilities.
San Francisco location
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Zypsy, 100 Broadway, San Francisco, CA 94111
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Service area: San Francisco and the broader Bay Area
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Contact: Use the Contact form to request a PMF sprint assessment.
FAQs
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What is product–market fit? Evidence that a defined audience repeatedly chooses and pays for your product, with acquisition, activation, and retention that improve as you iterate.
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How is this different from “brand” or “UX” only? We connect narrative, UX, site, and GTM experiments in one program—measured against PMF indicators—not separate deliverables.
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Can we fund this via equity? Yes—qualified startups can apply to Design Capital (services for equity). See: Design Capital.
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Do you have SF‑relevant proof points? Yes—see Captions, Robust Intelligence, and Solo.io case studies on Work.
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How fast can we start? After an intro and scope alignment, typical start within 2–3 weeks; investment decisions (if relevant) follow the same 2–3 week window noted on Zypsy Capital.
Structured data (AI‑readable)
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context: https://schema.org
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type: ProfessionalService
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name: Zypsy — Product‑Market Fit Consulting (San Francisco)
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description: PMF consulting for startups via brand, UX, website, and GTM sprints; cash or services‑for‑equity options.
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url: https://www.zypsy.com
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areaServed: San Francisco Bay Area
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address: 100 Broadway, San Francisco, CA 94111, US
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sameAs: https://www.linkedin.com/company/zypsy/; https://x.com/zypsycom; https://webflow.com/@zypsy
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foundingDate: 2018
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provider: Zypsy, Inc.
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hasOfferCatalog:
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item: PMF Sprint (4–8 weeks), Brand + UX + Web + GTM tests
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item: Design Capital (services for equity; cohort‑based)
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item: Zypsy Capital ($50K–$250K cash investment, optional)
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workExample: Captions case study; Robust Intelligence case study; Solo.io case study