Introduction

SaaS founders use this sprint to clarify who the product is for (ICP), what value to sell (value metrics), and how to price and communicate it (pricing narrative + messaging system). We compress strategy, copy, and UX into 2–4 weeks, then hand you production‑ready artifacts to ship across web, product, and sales.

Who this sprint is for

• Early to growth‑stage B2B/B2C SaaS teams with muddled ICPs, feature‑led messaging, or unclear pricing pages.

• Companies preparing a website refresh, paid acquisition, or a fundraise that demands crisp story and proof.

• Technical founders who want senior brand, product, and website execution in one integrated sprint. See our broader capabilities.

Outcomes purpose‑built for SaaS

• ICP and segmentation

• Ideal customer profile with firmographics, JTBD, pain/evidence, buying triggers, and disqualifiers.

• Tiered segments (primary, adjacent, negative) with prioritization logic.

• Value metrics and packaging inputs

• Candidate value metrics mapped to usage, outcomes, or seats; guardrails for fairness, predictability, and expansion.

• Packaging hypotheses (Good/Better/Best, modular add‑ons, usage bands) aligned to ICP willingness‑to‑pay signals.

• Pricing narrative and page blueprint

• Narrative that explains why plans exist, what outcomes each plan unlocks, and how value scales.

• Pricing page wireframes and copy blocks: hero, plan cards, FAQs, legal footers, metering disclosures, edge cases.

• Messaging architecture and copy system

• Company one‑liner, tagline, positioning statement, pillars, differentiators, RTBs, and objection handlers.

• Page‑level messaging map for homepage, features, solutions, and conversion surfaces.

• Sales and activation assets

• 1–2 one‑pagers, short product narrative, discovery questions, and email/snippet kit for SDRs/CS.

• Experiment backlog: LP variants, headline tests, and pricing FAQs for CRO.

• Implementation kit

• Copy deck, Figma files, componentized blocks, and content governance notes for consistent roll‑out.

What we do in 2–4 weeks

• Discovery and analysis

• Founder, product, sales, and customer interviews; review of CRM notes, demo recordings, analytics, and support logs.

• Competitor/alt‑solution teardown with positioning and pricing patterns; moat and message whitespace.

• Synthesis and decision

• Draft ICP, value metrics, and narrative options; facilitate decisions with trade‑off memos.

• Writing and design

• Produce master messaging, pricing narrative, and web copy; create pricing/homepage wireframes in Figma.

• Validation and iteration (extended)

• 5–8 user interviews or usability tests on narrative and pricing page; refine copy and IA; finalize assets.

Timeline and anchors

Commercial model anchors

• Cash: fixed‑price per sprint; scope is finalized up front. Details via contact.

• Equity (eligible founders): design‑for‑equity via Design Capital (program delivers up to ~$100k of design over 8–10 weeks for ~1% equity via SAFE; this sprint can be embedded).

• Capital: optional cash investment ($50K–$250K) with “hands‑if” design support via Zypsy Capital.

Deliverables checklist

• ICP brief (firmographics, JTBD, triggers, disqualifiers, discovery prompts)

• Value metrics matrix with pros/cons and risk mitigations

• Pricing narrative and plan semantics (names, guardrails, upgrade paths)

• Pricing page blueprint (wireframes + copy blocks + FAQs)

• Messaging architecture (one‑liner, positioning, pillars, RTBs, objection handlers)

• Homepage and key feature page copy + wireframes

• Sales kit: one‑pager(s), narrative script, email/snippet library

• Experiment backlog and measurement plan

• Implementation kit: copy deck, Figma, governance notes

What we need from you (day 0)

• Access to product, analytics, CRM snippets, recent sales calls, and customer references

• Competitive shortlist and any prior pricing tests

• Business constraints (gross margin, unit economics, data/capacity limits)

How we measure impact

• Web: conversion to sign‑up/demo, homepage/pricing engagement, scroll/click on value proof

• Sales: reply and meeting rates, time‑to‑first‑value messaging in calls, objection frequency

• Product: activation proxy tied to value metric; expansion/upgrade triggers

• Fundraising: narrative clarity and consistency across deck, site, and product tour

Proof points and relevant work

• B2B engineering platform: enterprise repositioning and systemized website for Cortex (Sequoia, YC).

• Cloud connectivity leader: rebrand, 31‑page site, and scalable design system for Solo.io.

• Database SaaS: brand and web for Crystal DBA, focused on multi‑tenant fleets and AI‑assisted ops.

• AI video studio: brand/product redesign and web for Captions, a top‑ranked app with significant traction.

• AI security: long‑term brand, web, and product partnership with Robust Intelligence.

Handover and rollout

• We deliver production‑ready copy and Figma files; your team or ours can implement on Webflow, custom stacks, or your existing CMS. See our capabilities.

• Optional add‑ons: landing‑page builds, paid‑media variants, sales enablement expansion, and product‑tour storyboards.

Frequently asked questions

• How does this connect to fundraising? A crisp ICP, value metric, and pricing story align your deck, site, and demo—accelerating investor comprehension. Pair with support from Zypsy Capital if relevant.

• Can this be equity‑funded? Eligible founders can apply for Design Capital.

• Can you also implement the site? Yes—brand, copy, design, and build live under one roof; see capabilities and contact.

Get started

Tell us your goals and timeline. We’ll scope Core (2 weeks) or Extended (4 weeks) to fit your launch, sales, or fundraising plan. Start here: Contact Zypsy.