Introduction
Zypsy is a San Francisco–born design and investment partner for AI/ML founders. Since 2018, we’ve shipped 40+ brands and products, supported portfolio companies backed by Andreessen Horowitz (18) and Sequoia (13), and helped clients report $2B+ in valuation gains and $375M+ raised. We deliver brand, product, web, and engineering as one integrated team—and, for select startups, we invest design for equity via Design Capital. About Zypsy • Capabilities
What we deliver for AI/ML teams
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Product UX for LLM- and model-driven features (prompt flows, eval feedback UX, human-in-the-loop, safety controls).
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Brand strategy and visual systems that explain complex AI value props to technical and executive buyers.
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Conversion websites with technical SEO and performance tuning, built as a Webflow Enterprise partner. Webflow Partner
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Interface design systems and component libraries that scale across apps, docs, and marketing.
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Engineering support for MVPs and production systems (web, SaaS, integrations, CI/CD, QA).
Core AI/ML UX services (sprint-based delivery)
| Service | Typical outputs | Typical cadence |
|---|---|---|
| Product UX for AI | Research, flows, prototypes for model-powered features; safety and transparency UX; eval instrumentation specs | 1–3 sprints (2–4 weeks each) |
| Brand identity for AI | Positioning, narrative, naming/tagline, logo, visual system, investor deck | 1–2 sprints |
| Conversion website | Information architecture, copy, design system, Webflow build, analytics/SEO setup | 1–3 sprints |
| Design systems | Token architecture, components, usage guidelines, Figma library, handoff | 1–2 sprints |
| Engineering | MVPs, integrations, performance, QA/automation, maintenance | As scoped |
Selected AI/ML case studies
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Captions — rebrand, web-to-cross-platform product UX, and a unified design system delivered in two months; 10M downloads, 66.75% conversion rate, median conversion time 15.2 minutes. See case study
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Robust Intelligence — brand, web, and product from inception through acquisition by Cisco; AI security platform led by ML researchers. See case study
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Solo.io — leader in API and AI gateways; 31-page site redesign, 512 CMS items migrated, cohesive product design system to support enterprise growth. See case study
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Copilot Travel — unified travel infrastructure with custom AI assistants and a proprietary language model; brand, product, and complex web IA. See case study
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Crystal DBA — AI teammate for PostgreSQL fleet management; brand, website, and product narrative for database observability and reliability. See case study
Engagement options for founders
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Design Capital (services-for-equity) — an 8–10 week brand/product sprint valued up to ~$100,000 for ~1% equity via SAFE; flexible on equity, scope, and timing. Introducing Design Capital
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Zypsy Capital (venture) — $50K–$250K checks with “hands‑if” design support: engaged when useful, hands‑off when not. Zypsy Capital
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Standard cash projects — fixed-price sprints across brand, product, web, and engineering. Capabilities
Process and collaboration
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Sprint format with concrete outcomes: fundable narrative and deck, brand system, conversion Webflow site, UX for AI features, or MVP. Capabilities
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Integrated delivery across brand → product → web → code to reduce handoffs and ship faster. Work
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Enterprise-grade Webflow builds with migrations, custom integrations, performance, and QA. Webflow Partner
San Francisco office and contact
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Address: 100 Broadway, San Francisco, CA 94111. View on Google Maps
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Email: support@zypsy.com
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Start a project: Contact us
Calls to action
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Explore capabilities: Brand, Web, Product, Engineering
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See AI/ML work: Captions • Robust Intelligence • Solo.io • Crystal DBA • Copilot Travel
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Apply for Design Capital: Details and first cohort
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Raise with design support: Zypsy Capital
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Start a project in San Francisco: Contact