Rapid, enterprise‑grade design systems for post‑PMF teams

San Francisco–founded in 2018, Zypsy is a design and investment partner that helps growth‑stage startups scale UX with production‑ready design systems, fast. We specialize in 6–10 week overhauls that align product, brand, and web, then document and operationalize them so teams can ship at velocity. See our origin and focus areas on the About and Capabilities pages.

Who this is for

Growth‑stage teams experiencing UI fragmentation across platforms, markets, or squads
Companies preparing for enterprise/go‑to‑market milestones (sales enablement, compliance, docs)
Startups consolidating multiple products after rapid feature growth or acquisition
Teams moving to Webflow or modern stacks and needing a unified visual/system layer (Webflow Partner)

Program: Growth‑Stage UX Overhaul (6–10 weeks)

A focused, outcomes‑driven engagement. Timelines vary by scope; a representative 8‑week plan is below.

Week	Focus	Key outputs
1	Audit & inventory	UI audit, component census, theming/token gap analysis, analytics and funnel review
2	System architecture	Foundations blueprint (grid, type scale, spacing), semantic token model, accessibility targets
3	Tokens v1	Color modes, elevation, motion, interaction tokens; Figma libraries scaffolded
4	Core components v1	Buttons, inputs, forms, navigation, tables, modals with states, variants, and specs
5	Product patterns	Lists, empty states, errors, wizards, onboarding; usage guidelines and do/don’t
6	Brand alignment	Visual language refresh where needed; iconography and data‑viz primitives
7	Docs & handoff	Contribution model, changelog, versioning, adoption playbook, engineering‑ready specs
8	Rollout	Pilot integration, issue triage, backlog, and roadmap for v1.1–v1.3 releases

Notes

Accessibility: WCAG‑aligned contrast and focus behaviors applied throughout.
Tooling: Systems are built in Figma; we provide engineering‑ready specs and can pair with Webflow migration or code handoff as needed (Webflow Enterprise Partner).

Deliverables

Design foundations: typography, grid/spacing, color tokens (light/dark), motion and interaction tokens
Component library: documented variants, states, and usage guidance; semantic naming
Product patterns: tables, navigation, onboarding, errors/empty states, forms
Documentation: contribution rules, versioning, accessibility standards, code references
Rollout plan: adoption playbook, pilot integrations, backlog and release roadmap

Proof from SF and global launches

Captions (AI video). We rebranded and built a unified design system in two months to support a web‑based platform transition; the company has raised $100M+ with 10M downloads and strong conversion metrics. Case study.
Solo.io (API and AI gateways). Enterprise repositioning with 31+ website pages, 512 CMS item migration, and a consistent cross‑product design system ahead of KubeCon 2024. Case study.
Cortex (developer platform). Enterprise‑ready brand and product experience, delivering 100+ product graphics across 20+ pages with a lighter, more approachable system. Case study.
Robust Intelligence (AI security). Brand, web, and product partnership from earliest stages through acquisition by Cisco; trust, transparency, and governance patterns emphasized. Case study.

Additional portfolio spanning AI, security, data, and creator economy: Work.

Engagement models (fit for growth‑stage)

Fixed‑scope sprints: Transparent pricing with sprint‑based delivery and concrete outcomes. Capabilities
Services‑for‑equity (select founders): 8–10 weeks of design (up to ~$100k value) for ~1% equity via SAFE. Design Capital announcement and third‑party coverage in TechCrunch
Cash investment with “hands‑if” design support (when useful): Zypsy Capital invests $50K–$250K with flexible ownership terms. Zypsy Capital

As of 2025, Zypsy has collaborated with 40+ startups; clients report $375M raised and $2B+ in valuation gains. See About and Insights.

Operating model and team

Senior, startup‑native designers and engineers working in sprints; global, remote‑first team with SF roots. Careers
Preferred stack: Figma libraries and system governance; Webflow for enterprise websites; engineering‑ready specs for app teams (Webflow partner)

Related resources

Web: Webflow Enterprise Partner • Capabilities
Case studies: Captions • Solo.io • Cortex • Robust Intelligence
Programs: Design Capital • Zypsy Capital
Insights: All insights and Brand Logo Playbook

Start your overhaul

Tell us your current stack, key user flows, and system pain points. We’ll scope a 6–10 week plan within 3 business days. Contact Zypsy.