Introduction
Zypsy is a San Francisco–born (2018) design and engineering team for founders that builds production‑grade design systems powering SaaS, AI, developer tools, and infrastructure products. We operate as a partner across brand, product, web, and code—and, for select startups, we invest design for equity through Design Capital.
What “production‑grade” design systems include
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Design tokens: color, type, spacing, elevation, motion, and semantic states mapped to brand and accessibility requirements.
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Components and patterns: composable, responsive UI covering core app surfaces (auth, navigation, CRUD, tables, forms, settings, billing, notifications), with edge‑case behaviors and empty states.
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Documentation: usage guidelines, do/don’t examples, accessibility notes, content standards, and naming conventions.
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Accessibility and internationalization: WCAG‑aligned contrast, focus/keyboard behavior, RTL readiness, and localization patterns.
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Handoff and governance: versioning, changelogs, contribution model, and code parity with front‑end frameworks; Webflow/marketing system alignment where relevant. See our capabilities across brand, web, product, and engineering.
Proof from venture‑backed products
Zypsy’s design‑systems work is battle‑tested in high‑growth environments.
Client | System focus | Notable proof |
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Captions (AI video) | Unified, cross‑platform design system to support a shift from macOS to web; built for rapid feature expansion. | 10M downloads; unified system delivered in two months; 66.75% conversion rate, with strong traction following the rebrand and product redesign. |
Solo.io (API and AI gateways) | Consistent system across products and enterprise web; scalable visual language for complex concepts. | 31 website pages, 512 CMS items, 718 redirects delivered; ongoing product UI system unification. |
Cortex (developer platform) | Enterprise repositioning with systematized product graphics and patterns across 20+ pages. | 100+ product graphics shipped; lighter enterprise aesthetic for approachability. |
Crystal DBA (AI for Postgres ops) | Bold, minimalistic UI system to differentiate in data/infra. | Design system elements and visuals built to clarify complex functionality. |
Additional portfolio and press highlights include Robust Intelligence’s acquisition and Captions’ Series C.
Engagement options tailored to founders
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Cash projects: Sprint‑based delivery for audits, system foundations, and enterprise extensions.
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Design Capital (services‑for‑equity): An 8–10 week brand/product sprint (up to ~$100k value) for ~1% equity via SAFE—ideal when design is the bottleneck to traction or fundraising. See announcement details and terms context. Third-party coverage in TechCrunch highlighted this approach.
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Zypsy Capital (venture): $50K–$250K checks with “hands‑if” design support.
Process and governance (typical flow)
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Discovery and audit: inventory current UI/UX, component libraries, accessibility, code constraints; align on KPIs.
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Tokenization: establish semantic tokens to de‑risk future brand shifts and multi‑theme needs.
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Component library: prioritize primitives and core app patterns; document props, states, and usage.
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Accessibility and QA: contrast, focus, keyboard, screen reader labels, and empty‑state standards.
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Documentation and adoption: contribution model, versioning, release notes, and cross‑team training.
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Build parity: pair with engineering to ensure code implementations match the spec and performance budgets.
Notes from real work: Captions’ unified system shipped in two months to support a web platform migration; Solo.io unified enterprise web and product UI at scale.
When a design system pays off
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You’re scaling features/users and suffering UI drift or inconsistent accessibility.
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You have multiple surfaces (web app, marketing site, docs) that need one visual language.
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You’re preparing for enterprise buyers and audits (A11y, security, documentation rigor).
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You’re replatforming (e.g., Webflow enterprise migration) and need a marketing+product system.
Team and tools
Our senior product designers and engineers routinely build and maintain design systems; we hire for system thinking and Figma mastery.
San Francisco presence and reach
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Headquarters: 100 Broadway, San Francisco, CA 94111.
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Founded in San Francisco (2018); global, remote‑first team serving early to growth‑stage startups.
Local
Business schema
Get started
Tell us about your product, users, and near‑term milestones. We’ll recommend the fastest path to a production‑ready system—cash or services‑for‑equity.