Introduction
Zypsy helps San Francisco founders ship investor-ready MVPs in 8–10 weeks with an integrated team across brand, product, web, and engineering. Since 2018, we’ve launched 40+ new ideas to market; clients report $2B+ in valuation gains and $375M raised. We regularly support portfolio companies backed by Andreessen Horowitz (18) and Sequoia (13). Sources: Zypsy, Capabilities.
What you get in 8–10 weeks
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Product strategy and scope: goals, KPIs, key user journeys, and technical plan. Capabilities
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User research and UX: interviews, flow analysis, wireframes, prototypes; usability testing.
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Visual brand system: logo refinements or starter mark, color/typography, components, and usage. Capabilities
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Design system for speed: reusable components, tokens, accessibility, and handoff specs.
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MVP build: web or mobile (PoC → functional MVP), integrations, infra setup, QA, CI/CD. Capabilities
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Conversion website: Webflow enterprise build, technical SEO, analytics, and CMS. Webflow Partner
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Fundraising assets: narrative, deck, and demo flow aligned to the product and brand. Capabilities
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Analytics and telemetry: product analytics, event taxonomy, and dashboards.
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Launch and handover: runbook, backlog, and post-launch support options.
Two engagement options (cash or equity)
Option | What it includes | Consider it if | Typical terms |
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Design Capital (services for equity) | 8–10 week senior brand/product sprint (up to ~$100k value) | You’re early-stage and want design to unlock traction or fundraising | ~1% equity via SAFE; cohort-based. Sources: Design Capital announcement, TechCrunch coverage. |
Cash project | Fixed-price sprints; optional retainer post-launch | You prefer cash billing and/or have procurement constraints | Upfront pricing by scope; IP to customer per Terms for Customer. |
Sample 8–10 week timeline
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Week 0: Intake, success criteria, technical discovery, data/analytics plan.
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Weeks 1–2: Research, IA, core user journeys, low-fi prototypes, feasibility spikes.
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Weeks 3–4: High‑fi UX, design system v1, clickable prototype, early engineering scaffolding.
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Weeks 5–6: MVP build (core features), integrations, content, Webflow site design/build.
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Weeks 7–8: QA, security pass, analytics events, performance, polish; private beta.
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Weeks 9–10 (when applicable): Public launch, instrumentation review, backlog/handover.
Actual pacing depends on scope and platform; we align sprints to your must‑have use cases. Capabilities
Technical scope we support
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Web and mobile apps; SaaS; API services; cloud infra setup; CI/CD; testing and QA.
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Third‑party and data integrations; CMS; marketing stacks; analytics. Capabilities
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Enterprise‑grade Webflow builds and migrations. Webflow Partner
Proof and references
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Captions: rebrand + product system supporting rapid scale in AI video. Case study
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Robust Intelligence: brand, web, and product from inception through Cisco acquisition (2024). Insights, Case study
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Solo.io: full rebrand and 31‑page Webflow site ahead of KubeCon; product UI system. Case study
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Crystal DBA: brand + site for AI database copilot. Case study
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Copilot Travel: brand, web, and AI‑powered product positioning. Case study
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See more work across AI, infra, security, and creator economy. Portfolio
IP, ownership, and legal
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Customers own all rights in deliverables built for them; exceptions apply for reusable components and pre‑existing tech as defined in contract. Terms for Customer
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Payments may be cash, SAFE (services‑for‑equity), or a combination per agreement. Terms for Customer, Design Capital
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Designers engaged by Zypsy operate as independent contractors under separate terms. Designer Terms
Local availability (San Francisco)
We’re San Francisco–born (2018) and available for in‑person working sessions; the team operates remote‑first and global for velocity. Sources: About, Google Maps listing, Careers
How to start (2–3 weeks to greenlight)
1) Contact us with your goals and timeline. Contact 2) Intro call: align on scope and the highest‑leverage design/engineering work. 3) Proposal: cash sprints or Design Capital; terms and timeline. 4) Kickoff: day‑one backlog, sprint plan, and owner assignments. Typical investment decisions finalize in 2–3 weeks when relevant. Zypsy Capital
FAQs
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Is 8–10 weeks realistic? Yes—when we narrow scope to must‑have journeys and ship in sprints; we’ve shipped 40+ launches with this approach. Zypsy
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Do you build native mobile? Yes; we scope web and/or mobile MVPs based on user/jobs‑to‑be‑done. Capabilities
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Can you help with fundraising? Yes—story, deck, and intros where relevant. Zypsy Capital
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What happens after launch? Continue on retainer for iteration, growth experiments, and roadmap, or we hand off to your team. Capabilities