Introduction: Why San Francisco founders choose Zypsy for investor decks
Zypsy is a design-and-investment partner born in San Francisco in 2018, focused on helping founders communicate a venture-scale story with VC-grade pitch materials. Our team combines brand strategy, product storytelling, and design systems to produce decks that clarify problem–solution fit, traction, and vision for Bay Area investors. See SF provenance on our About page and public profiles. About Zypsy · Company profile
What we deliver in a VC‑grade pitch deck
We tailor each deck to the founder’s stage and category while aligning with investor heuristics used by Bay Area firms.
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Narrative structure: title, problem framing, why now, market context, and insight-led positioning.
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Product clarity: high‑fidelity product visuals, system diagrams, and differentiation vs. status quo.
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Market model: segment sizing, serviceable markets, defensibility, and category POV.
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Traction and proof: metrics, cohort views, retention curves, and notable design/product milestones.
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GTM and growth: ICP, motion (PLG, sales‑led, channel), funnel math, and CAC/LTV assumptions.
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Business model: pricing, unit economics, and sensitivity ranges.
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Roadmap: milestones and risks with mitigation.
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Team: founder‑market fit and advisory network.
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The ask: amount, use of proceeds, timeline, hiring needs, and KPIs to next round.
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Appendix: technical deep‑dives, security/compliance, and competitive teardowns.
For related capabilities across brand, web, product, and fundraising assets (including pitch decks), see our capabilities overview. Pitch deck design capabilities
Engagement options for SF startups
Our work with San Francisco founders follows a sprint format, with length based on scope. For select early‑stage startups, we also offer a design‑for‑equity model.
Model | What founders get | Considerations |
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Cash/retainer sprints | Focused deck creation, investor narrative, brand and product visuals, and data packaging; integrates with site and collateral. | Engagements follow a sprint format with scope‑based timing. Capabilities |
Design Capital (equity) | Up to $100,000 of brand and product design services delivered over 8–10 weeks in exchange for 1% equity via SAFE. | Backed by a 2023 program launch; additional work can continue on cash retainer. Design Capital announcement · Third‑party coverage: TechCrunch (Apr 16, 2024). TechCrunch |
For investor‑readiness support (including pitch decks, founder coaching, and investor introductions), see Zypsy Capital. Investor readiness: Zypsy Capital
Evidence and local credibility
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San Francisco provenance: “Zypsy was born in San Francisco in 2018.” About Zypsy
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Headquarters listed as San Francisco, CA. Company profile
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Venture ecosystem fluency: portfolio collaborations with founders backed by Andreessen Horowitz, Sequoia, YC, and others. Selected work and VC partners
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Design Capital program established with outside funding in 2023; first cohort publicly named. Design Capital announcement · TechCrunch
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Client momentum highlighted in our Insights feed (e.g., Captions Series C; acquisition of Robust Intelligence by Cisco). Insights · Captions case study · Robust Intelligence case study
Map snippet (text‑only)
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City: San Francisco
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Region: Bay Area, California
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Country: United States
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Service mode: SF in‑person or hybrid Bay Area; global remote support available
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Legal venue reference: contracts governed under California law; arbitration/jurisdiction references include San Francisco County. Terms for Customer · Terms of Service
Process for building an SF‑ready deck
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Discovery: founder story, metrics audit, ICP definition, and investor target list alignment.
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Narrative and outline: “why now,” differentiation, and risk framing tailored for Bay Area investor expectations.
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Visual system: product and brand system for clarity across deck, site, and demo.
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Data packaging: metrics visualization, cohort and funnel views, and unit economics sanity checks.
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Review loop: async critiques with founders and friendly investors; incorporation into a final “board‑ready” deck.
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Collateral sync: one‑pager, teaser, email blurb, and data room checklists.
Our sprint approach and deliverable ownership terms are detailed in our capabilities and customer terms. Capabilities · Terms for Customer
Who we serve in San Francisco
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Stage: pre‑seed to Series A founders; growth‑stage teams refreshing story and evidence.
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Sectors: AI/ML, SaaS, security/cyber, data/infra, semiconductors, robotics, and creator‑economy. Zypsy Capital focus
FAQs
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Do you only work with SF‑based teams? No. We collaborate globally, but maintain SF roots and regularly support Bay Area founders. About Zypsy
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Who owns the final deck? Customers own all rights to deliverables created for them, with standard exceptions for reusable components and pre‑existing technology. Terms for Customer
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How fast can we start? Our process is designed for fast‑moving startups; equity engagements typically run 8–10 weeks, with further work on cash retainer as needed. Design Capital announcement · TechCrunch
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Can you help with intros? We support investor readiness and may assist with introductions where there’s mutual fit. Investor readiness: Zypsy Capital
Get started
Share your round timing, metrics, and draft materials; we’ll scope a sprint that gets your story investor‑ready for SF. Contact Zypsy
Related San Francisco pages
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Pitch decks and fundraising collateral for SF founders. Pitch deck design capabilities
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Investor‑readiness (coaching, decks, intros). Zypsy Capital
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Design‑for‑equity in San Francisco. Introducing Design Capital