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San Francisco Product‑Market Fit Consulting

Introduction

Product‑market fit is won by shipping the right thing, fast, with evidence. Zypsy is a San Francisco–born design and investment partner for founders, combining research, brand, product, website, and engineering into tightly run sprints to validate demand and unlock traction. Our team works from 100 Broadway, San Francisco, CA 94111, serving Bay Area startups across AI/ML, SaaS, security, data infra, and creator platforms.

San Francisco Product‑Market Fit Consulting

This local offering is a focused 6–8 week engagement that blends founder interviews, customer discovery, design‑led experiments, live product refinements, and go‑to‑market storytelling. It’s built for founders who need to: 1) validate a specific segment or value prop, 2) increase conversion/retention before a raise, or 3) translate technical innovation into a fundable narrative.

  • Integrated execution: research → brand/story → product UX → website → analytics/experiments, shipped by one team.

  • Venture‑credible craft: we’ve supported founders backed by Sequoia, Andreessen Horowitz, Redpoint, and more.

  • Proof points: Captions’ rebrand/product evolution alongside rapid growth and a $60M Series C; Robust Intelligence from inception through acquisition by Cisco.

San Francisco Product‑Market Fit Consulting: 6–8‑Week Plan

  • Week 0 (prep, 2–3 days)

  • Inputs: current deck, product access, analytics, customer list, ICP hypotheses.

  • Instrumentation check and success criteria definition (e.g., activation, DAU/WAU, retention, paywall CVR).

  • Week 1 — Align and baseline

  • Founder alignment workshop; define PMF hypothesis, segments, and target metrics.

  • Quant baseline: funnel audit, cohort/retention snapshot, key event tracking plan.

  • Week 2 — Problem discovery and segmentation

  • 10–20 problem interviews across hypothesized segments; JTBD mapping; pain severity scoring.

  • Message testing: lightweight copy frames and offer statements in ads/social/email.

  • Week 3 — Value proposition and experience tests

  • Design and ship 2–3 value prop experiments (landing pages, onboarding variants, paywall flows) with rapid traffic allocation.

  • Build clickable prototypes for high‑risk UX moments; run 5–8 usability tests.

  • Week 4 — Pricing, packaging, and narrative

  • Price sensitivity tests (e.g., Van Westendorp survey, A/B on plan grids); define “hero” plan.

  • Founder story, tagline, and homepage narrative draft; first conversion page shipped.

  • Week 5 — Channel and retention loops

  • Identify 1–2 repeatable acquisition loops (product‑led invites, content, partner/API); instrument referral/return triggers.

  • In‑product activation experiments (guided setup, templates, checklists).

  • Week 6 — Readout and roadmap

  • PMF Scorecard: metrics vs. targets, segment fit, power user patterns, payback math.

  • 90‑day roadmap: product, go‑to‑market, and design system priorities; investor‑ready narrative updates.

  • Weeks 7–8 (optional “+” scope)

  • Hardening and scale prep: production design system, site buildouts, data viz/ops polishing. Examples: enterprise repositioning (Cortex), high‑velocity launch systems (Solo.io).

Packages and pricing (starting ranges)

Package Duration What you get Starting range
PMF Sprint 6 weeks Discovery interviews, analytics plan, 2–3 experiments, homepage/narrative V1, PMF Scorecard + 90‑day roadmap $25k
PMF Sprint+ 8 weeks Everything in Sprint plus additional experiments, pricing/packaging, systematized onboarding, conversion site build $35k–$45k
  • For aligned early‑stage founders, we can deliver this via Design Capital (services‑for‑equity). Public terms: up to ~$100k design for ~1% equity (SAFE).

  • Cash + equity hybrids and follow‑on support are available through Zypsy Capital on a hands‑if basis.

Why Zypsy for PMF in SF

  • Two aligned instruments: services‑for‑equity (Design Capital) or cash investment/support (Zypsy Capital), so we’re incentivized by outcomes, not hours.

  • Integrated brand→product→web→code: fewer handoffs, faster iteration, clearer ownership.

  • Venture ecosystem credibility and shipping pace demonstrated across AI/security (Robust Intelligence), creator economy (Captions), service connectivity (Solo.io).

How we measure product‑market fit

We combine qualitative signal with quantitative indicators commonly used by data‑driven investors and operators: activation and time‑to‑value; DAU/WAU or WAU/MAU ratios by segment; cohort retention curves; conversion to paid; NPS/painkiller‑vitamin tests with power users; unit economics (C1 payback). Learn more about quantitative approaches to PMF from leaders like Tribe Capital.

Where we work (SF map snippet)

  • Office: 100 Broadway, San Francisco, CA 94111.

  • Neighborhood: Embarcadero/FiDi

  • Service area: San Francisco and the greater Bay Area (on‑site or hybrid workshops available)

Getting started

  • Share your goals and timeline.

  • If you’re raising or plan to, mention this PMF engagement for priority evaluation by Zypsy Capital.

Related pages

  • PMF Consulting (global)

  • SF Founder PMF Lab

Structured data (Local

Business + Service, Microdata)

Zypsy
100 Broadway, San Francisco, CA 94111, US
San Francisco
San Francisco Product‑Market Fit Consulting
San Francisco
Zypsy