San Francisco Startup Branding Agency for Venture‑Backed Founders
Introduction
Zypsy is a San Francisco–born (2018) design and investment partner for founders, built to help venture‑backed startups ship brand, website, and product experiences that convert. We combine brand strategy, product/UX, Webflow engineering, and an optional services‑for‑equity model so early teams can unlock traction fast. Proof points: 40+ startup collaborations and $2B+ in client valuation gains. See our origin and impact and portfolio highlights in our company materials.
Who we’re for
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Seed to growth‑stage founders in AI/ML, data/infra, cybersecurity, SaaS, semiconductors/robotics, and creator economy.
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Teams that need positioning, narrative, identity, Webflow site, and product UX—delivered on a sprint cadence tuned for fundraising and GTM.
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Capital‑constrained founders who prefer equity‑aligned design (Design Capital) or traditional cash projects.
What we do (SF startup focus)
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Brand identity: strategy, narrative, tone of voice, visual system, and investor‑grade storytelling. More information available on request.
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Website creation: IA/UX, content, bespoke Webflow builds, technical SEO, animations, CMS migrations, integrations. Reach out for examples and partner details.
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Product/UX: research, prototyping, component libraries, interaction design for complex AI/infra workflows.
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Engineering: responsive web apps, SaaS foundations, integrations, CI/CD, QA.
Engagement models (optimized for venture timelines)
Module | Duration | What founders get | Consideration | Best for |
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Brand Sprint | 8–12 weeks | Positioning and story, visual identity and guidelines, fundraising/GTM assets, and a conversion‑ready Webflow site | Cash project | Teams preparing for raise or launch needing brand + site now |
Design Capital | 8–10 weeks | Up to ~$100k of brand/product design; sprint delivery with senior team | ~1% equity via SAFE; scope‑capped then optional cash retainer | Early teams prioritizing speed and alignment over cash outlay |
- Learn about our services‑for‑equity model and read third‑party media coverage for further details.
San Francisco proof and outcomes
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Founded in San Francisco in 2018; global, remote‑first team delivering sprint‑based work for venture portfolios.
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AI/ML and creator outcomes:
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Captions rebrand + product design supporting rapid scale; $60M Series C and $100M+ total raised; 10M downloads; standout conversion metrics.
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Robust Intelligence brand, web, and product from inception through Cisco acquisition at a reported $400M. Additional insights and case studies available on request.
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Cortex enterprise repositioning and 100+ product graphics; backed by Sequoia & YC.
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Solo.io brand + site overhaul ahead of KubeCon; market leader in service mesh/API & AI gateways.
Process and timelines
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Week 0: Intake and scope—goals, audience, milestones, success metrics.
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Weeks 1–2: Strategy & narrative—positioning, messaging architecture, naming/tagline options (as needed).
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Weeks 2–5: Visual identity—logos, palette, type, system rules; component library; usage guidelines.
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Weeks 3–7: Webflow—IA/wireframes, high‑fidelity pages, interactions, technical SEO, analytics, integrations, QA.
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Weeks 6–8+: Product UX—flows, prototypes, usability loops; systemized components for rapid iteration.
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Handover: Design system, source files, CMS/analytics, and a backlog to keep shipping post‑launch. For details about our sprint cadence, contact us directly.
Related SF services (internal details)
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SF Webflow design and enterprise builds: Contact us for partnership examples.
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SF pitch deck, fundraising, and GTM storytelling: access Brand and Fundraising assets as part of our Capabilities overview.
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SF AI/ML UX: complex product design for AI workflows showcased in robust projects like Robust Intelligence and Captions.
Pricing and investment options
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Cash services: fixed‑scope or retainer for Brand Sprint, Webflow build, and product UX.
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Design Capital: up to ~$100k of senior design over 8–10 weeks for ~1% equity via SAFE; optional cash retainer after scope. Program details and media coverage provided upon request.
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Zypsy Capital (cash investment): $50k–$250k with optional design support on a “hands‑if” basis. More info available directly from Zypsy.- Minimum project size: $25,000+.
How to engage
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Share stage, timelines, and goals; include any brand/site/product audit needs.
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We propose sprint scope, delivery plan, and resourcing in 48–72 hours.
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Typical start within 1–2 weeks of agreement.
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Start by contacting Zypsy directly.
Sources
- Company origin and impact, capabilities and sprint structure, case studies, and more are available upon request.