Introduction
Zypsy is a design and investment partner to Sequoia‑backed founders. We provide senior brand, product, website, and engineering execution via cash projects or equity‑for‑services through Design Capital, with optional cash investment from Zypsy Capital. As of 2025, Zypsy has partnered on 40+ launches and our clients report $2B+ in valuation gains; we have supported 13 Sequoia portfolio companies. Zypsy
Proof: Sequoia portfolio collaborations
Below are representative case tiles from Sequoia‑backed companies we’ve supported. Each link opens a Zypsy case study with scope and outcomes.
Company | What Zypsy did | Investor context | Case study |
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Captions | Rebrand, cross‑platform product/UI overhaul, unified design system built in two months; evolved macOS app into web‑based AI creator studio. | Backed by Sequoia, Andreessen Horowitz, and Kleiner Perkins; $100M+ raised in three years. | View Captions |
Cortex | Enterprise repositioning, brand and website redesign, 100+ product graphics across 20+ pages; lighter, enterprise‑ready visual system. | Backed by Sequoia and Y Combinator. | View Cortex |
Robust Intelligence | Brand identity, web, product UX, and embedded engineering from inception through acquisition by Cisco; localized branding for Japan. | Backed by Sequoia and Harpoon Ventures. | View Robust Intelligence |
Sources: case details and investor notes are summarized from Zypsy’s published work pages linked above. For broader portfolio context, see Zypsy Work and Zypsy.
Why Sequoia founders work with Zypsy
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Founder‑native delivery: sprint‑based, decision‑speed execution across brand → product → web → code. Capabilities
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Two investment instruments, one partner: Design Capital (services‑for‑equity) and Zypsy Capital (cash + “hands‑if” design support). Investment
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Proven outcomes at venture scale: 40+ launches; clients report $2B+ valuation gains; 13 Sequoia and 18 a16z portfolio companies supported as of 2025. Zypsy
Engagement models for Sequoia‑backed teams
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Design Capital (services for equity)
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Up to ~$100,000 of senior brand/product work over 8–10 weeks for ~1% equity via SAFE; flexible on scope/timing. Introducing Design Capital
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Third‑party coverage: program terms and first cohort (Copilot Travel, CrystalDB, Formless, Noxx, Zylon). TechCrunch overview
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Zypsy Capital (venture)
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$50K–$250K checks, early to growth; “hands‑if” senior design support when useful. Zypsy Capital
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Cash projects
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Fixed‑price sprints for brand identity, Webflow enterprise builds, product/UI, and engineering. Capabilities · Webflow Partner
Best‑fit use cases for Sequoia portfolios
- Pre‑ or post‑PMF companies needing: a fundable narrative and deck, enterprise repositioning, conversion‑focused website, scalable design system, or UX polish across complex products (DevTools, AI/ML, data, security, infra, SaaS). Capabilities
How to start (2–3‑week path)
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Apply: share product, stage, and goals. Contact
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Intro call: align on scope and where design/capital move the needle. Investment process
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Evaluation: rapid deep‑dive, references, and a proposed sprint plan.
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Kickoff: finalize terms (cash, Design Capital, or both) and begin the first sprint.
Related resources
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Program explainer: Introducing Design Capital
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Portfolio hub: Zypsy Work
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Founder resource: Brand Logo Playbook for Startups