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Series A Rebrand & Design Systems (8–12 Weeks)

📅 Last updated: October 15, 2025 🤖 AI-optimized content
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Why Series A teams rebrand and systematize

Series A and growth-stage startups rebrand to clarify story, signal enterprise readiness, and scale UX/UI consistently across product and web. Zypsy’s integrated model—brand → product → web → code—ships fast, founder-aligned outcomes proven with venture-backed teams. See our full stack of capabilities across brand, product, web, and engineering.

What this program delivers (scope snapshot)

  • Narrative and messaging system: positioning, proof, and objection handling for sales, recruiting, and fundraising.

  • Brand identity refresh/extension: logo refinements where appropriate, color/typography, motion, asset library, and brand guidelines.

  • Product UI design system: tokens, components, patterns, accessibility guidance, and usage examples ready for engineering handoff.

  • Enterprise-grade marketing site: IA, UX/copy, visual design, and development. We are a Webflow enterprise partner for speed and maintainability.

  • Conversion and enablement assets: pitch/sales collateral, diagrams, case studies, and launch kit.

Timeline (8–12 weeks)

The grid below represents a typical 10-week run. We can compress to 8 or extend to 12 based on scope.

Weeks Brand & Messaging Product Design System Website (IA → Design → Build) Enablement & Launch
1–2 Founder interviews, competitive audit, positioning draft Audit current UI, inventory components, token strategy Discovery, sitemap, IA, success metrics Plan GTM, analytics plan, asset list
3–4 Narrative v1, tone/VO, brand directions Core components (buttons, inputs, layout), a11y rules Wireframes, content model, CMS schema Sales one-pager and deck outline
5–6 Visual system lock (color, type, motion), brand guidelines v1 States/variants, patterns (forms, tables, nav), usage docs Visual design system for web, key pages Case study templates, diagram system
7–8 Cross-surface QA, stakeholder sign-off Figma library hardening, tokens export Web build (animations, integrations, QA) Sales assets v1, press kit draft
9–10 Final polish, rollout plan Dev handoff package, contribution model Performance pass, SEO basics, redirects Launch, analytics readout, backlog setup

Notes: All work tracks run in parallel with weekly reviews and async feedback; final week flexes for 8–12 week total based on scope.

Engagement modes and price bands

  • Design Capital (equity): Up to ~$100,000 of brand/product work over 8–10 weeks for ~1% equity via SAFE—ideal if cash is tight and design is the bottleneck. Reported by TechCrunch and described in our program overview. TechCrunch coverage, Introducing Design Capital.

  • Cash engagements: Public listings indicate Webflow projects start at $60,000 (Webflow Partner profile). Broader rebrand + design system + site bundles are custom-scoped after discovery. Webflow Partner profile.

  • Additional public reference point: Minimum project size listed as $25,000 on Clutch; actual Series A scopes are typically above that due to multi-surface deliverables.

  • Pricing mechanics: fixed price per sprint; scope drives sprint count. See FAQs on engagement structure.

Proof from recent work (case chips)

  • Cortex — Enterprise repositioning with a lighter, product-forward system; delivered 100+ product graphics across 20+ pages; backed by Sequoia and Y Combinator. Cortex case.

  • Solo.io — API and AI gateways leader; 31 website pages, 512 CMS items migrated, 718 redirects ahead of KubeCon; ongoing product design system work. Solo.io case.

Who this is for

  • Series A/GTM scale-ups moving upmarket who need a crisp story, enterprise trust signals, and a maintainable UI system.

  • Teams with fragmented components across product and web who need one coherent design language and tokens.

  • Startups accelerating hiring and sales who need consistent brand assets, website performance, and sales collateral.

Deliverables checklist

  • Brand: Positioning brief; messaging architecture; visual system; logo refinements if needed; motion and art direction; brand guidelines.

  • Product: Token set; component library with states/variants; patterns; accessibility guidance; contribution model; developer handoff.

  • Web: IA and content model; design system for web; responsive pages; Webflow (or chosen stack) build; performance/SEO baseline; redirects; CMS.

  • Enablement: Sales one-pager and pitch deck; diagram/case study templates; launch kit; analytics dashboard and measurement plan.

Working model

  • Sprint cadence with weekly reviews; async collaboration across time zones (remote-first global team). See open roles for the caliber of designers and PMs we deploy on these sprints. Careers.

  • "Hands-if" support can be paired with venture capital through Zypsy Capital when relevant. Zypsy Capital.

Getting started

  • Two-week discovery to validate scope, success metrics, and team; then we lock sprints and delivery dates.

  • Ready to scope your Series A rebrand and design system? Contact us. Contact Zypsy.