Introduction

The SF Founder PMF Lab is Zypsy’s Bay Area–focused hub for founders seeking fast, evidence‑based progress to product‑market fit (PMF). It bundles five high‑leverage modules—PMF Consulting, Rapid MVP (2–4 Weeks), SF UX Audit for B2B SaaS, Pitch Deck Design, and Webflow Enterprise—into a single, sprint‑driven program led by a San Francisco–born team that builds brand, product, and engineering end‑to‑end. See our core capabilities and sprint model in Zypsy Capabilities and our Webflow practice in Webflow Enterprise. Zypsy was founded in San Francisco in 2018 and partners with venture‑backed startups from pre‑seed to growth. About Zypsy, Work.

Who this is for

• Bay Area founders from pre‑seed to Series A who need measurable traction and clear PMF signals.

• B2B SaaS teams seeking a pragmatic UX audit tuned for sales cycles, onboarding, and activation.

• Companies preparing for fundraising who need a narrative, metrics story, and investor‑ready design.

• Teams migrating to or scaling on Webflow Enterprise with bespoke design and complex integrations. Webflow Enterprise

What you get (modules)

• PMF Consulting: Quant + qual PMF instrumentation, signal thresholds, user/job mapping, and retention diagnostics. Informed by our research, UX, analytics, and testing sprints. Capabilities → Product Design

• Rapid MVP (2–4 Weeks): A builder sprint to validate core value—functional PoC/MVP, UX flows, and essential infra ready to test with users. Capabilities → Engineering

• SF UX Audit for B2B SaaS: Funnel diagnostics for trial → activation → conversion, buyer role clarity, and enterprise trust signals; with prioritized fixes. See enterprise repositioning work in Cortex.

• Pitch Deck Design: Investor narrative, metrics scaffolding, market framing, roadmap, and design system aligned to your brand. Capabilities → Brand Identity

• Webflow Enterprise: Custom systems, CMS architecture, SEO baseline, performance and accessibility, and integrations. Case work: Solo.io, Captions, and our Webflow Enterprise program.

Proof of impact (representative work)

• Captions: AI creator studio—rebrand, platform redesign, and systemization supporting rapid growth (10M downloads; 66.75% conversion as reported). Captions case study

• Cortex: Enterprise repositioning, lighter design language, and 100+ product graphics across 20+ pages to clarify complex microservice ecosystems. Cortex case study

• Robust Intelligence: Brand, product, and embedded engineering partnership from early stage through integration into Cisco’s ecosystem. Robust Intelligence case study

Engagement model for SF Founder PMF Lab

• Sprint‑based delivery with clear outputs each week; founders stay focused while we design, build, and test. Zypsy Capabilities

• Option for equity‑aligned collaboration via Zypsy’s Design Capital: up to $100k of design over 8–10 weeks for 1% equity (SAFE). Details: Design Capital announcement, third‑party coverage in TechCrunch.

• Apply for investment/design support: Zypsy Investment or book office hours below.

Module quick specs

PMF Consulting (detail)

• Inputs: product analytics, user interviews, win/loss notes, support logs, and pipeline data.

• Outputs: PMF scorecard with leading/lagging indicator set, retention curve targets, and an experiment backlog. Execution leverages Zypsy’s user research, UX audits, prototyping, and testing. Capabilities → Product Design. For quantitative PMF thinking, see our conversation with Tribe Capital’s Jonathan Hsu. Zypsy Spotlight: Tribe Capital

Rapid MVP (2–4 Weeks)

• Scope: core value slice only; prioritized journeys; instrumented for learning; production‑minded code with a path to scale.

• Stack: web/mobile, SaaS patterns, integrations, infra setup, and QA. Capabilities → Engineering

SF UX Audit for B2B SaaS (detail)

• Focus: first‑run experience, enterprise trust cues (security, reliability, support), role clarity, and pricing discoverability.

• Method: market/competitor benchmarks, funnel analysis, usability tests, and analytics review, delivered with a ranked remediation plan. Capabilities, related enterprise repositioning in Cortex.

Pitch Deck Design (detail)

• Narrative architecture: vision, problem, solution, product, market, traction, GTM, roadmap, team, and ask—expressed with an investor‑grade design system.

• Fundraising support includes brand and storytelling assets. Capabilities → Brand Identity

Webflow Enterprise (detail)

• Outcomes: bespoke design, scalable CMS, performant animations/interactions, and integrated tools (CRM/marketing). Webflow Enterprise

• Representative builds/migrations at scale: Solo.io, Captions.

Local service area (map snippet)

San Francisco is our home base; we partner across the Bay Area and globally. Meeting formats: on‑site in SF, remote, or hybrid.

• Primary locality: San Francisco, CA

• Typical in‑person: SOMA, Financial District, Mission Bay

• Wider Bay Area: Peninsula, South Bay, East Bay, North Bay

SF Founder PMF Lab by Zypsy

• Address locality: San Francisco

• Address region: CA

• Address country: US

• Area served: San Francisco Bay Area

How we work (weeks 0–4+)

• Week 0: Intake and goal setting; data/environment access; success criteria locked.

• Weeks 1–2: Discovery and diagnostics—PMF baselining, UX audit, or MVP scoping; quick wins shipped.

• Weeks 2–4: Build and iterate—MVP slice, prioritized UX fixes, and/or deck v1; instrumentation verified.

• 4+ weeks: Extend—scale site on Webflow Enterprise; expand MVP scope; iterate on PMF experiments.

Book office hours (SF founders)

• Book a 30‑minute session to scope your PMF plan, UX audit, MVP slice, or fundraising narrative. Contact Zypsy

Governance and terms

• Customer terms, IP, and arbitration venue (San Francisco) are set in Zypsy’s standard agreements. Terms for Customer, Terms of Service, Privacy Policy

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