Who this is for

Early- and growth-stage founders who need a fast, senior-led brand foundation that converts: positioning, story, visual identity, and launch assets—shipped in one sprint and aligned across product, website, and fundraising.

What’s included (scope and deliverables)

• Brand strategy: founder workshops, audience/competitive analysis, value prop and narrative architecture, positioning, and messaging hierarchy. See our end‑to‑end capabilities for details in Brand Identity and Fundraising assets on the Capabilities page.

• Verbal identity: voice and tone, tagline/slogan, product naming guidance, messaging playbook, and copy templates (homepage, product, and deck components).

• Visual identity: logo suite, color, typography, motion/graphics, brand system and usage guidelines; scalable to product UI and website.

• Fundraising and GTM assets: investor deck, one‑pager, social/launch templates, light press kit.

• Implementation: handoff kit (Figma library, export packs), QA for first live uses (deck, website, launch campaign), and advisory on brand roll‑out.

Timeline and process

• Sprint length: 6–10 weeks depending on scope and team cadence.

• Typical cadence:

• Weeks 1–2: discovery, founder interviews, positioning hypotheses, narrative outline.

• Weeks 3–4: creative directions, logo/system exploration, messaging v1, early asset wireframes.

• Weeks 5–6: identity selection and refinement, copy refinement, deck v1, web visuals.

• Weeks 7–8 (as needed): guidelines, production files, deck v2, launch templates.

• Weeks 9–10 (as needed): extended assets or product/website application.

• Note: Design Capital cohorts usually run 8–10 weeks and exchange services for equity; see Introducing Design Capital and independent coverage in TechCrunch.

Pricing models

• Cash projects: engagements start at $60,000 (Webflow Premium Partner listing: Zypsy on Webflow). Scope determines total budget; multi‑sprint programs include brand, website, and product extensions. For scoping, review Capabilities and contact us.

• Design Capital (services for equity): up to ~$100,000 equivalent value in brand and product design over 8–10 weeks for ~1% equity via SAFE; details in Introducing Design Capital and TechCrunch coverage.

Package options at a glance

Example outcomes (selected work)

• Captions (AI video): rebrand + unified design system supporting web platform; 10M downloads and strong conversion; case study: Captions.

• Cortex (dev platform, Sequoia/Y Combinator): enterprise repositioning, 100+ product graphics across 20+ pages; case study: Cortex.

• Robust Intelligence (AI security): brand, web, and product from inception through acquisition by Cisco; case study: Robust Intelligence.

• Solo.io (API and AI gateways): rebrand + 31-page site, 512 CMS items, 718 redirects ahead of KubeCon; case study: Solo.io.

• Crystal DBA (AI database ops): brand and web for AI teammate for PostgreSQL fleets; case study: Crystal DBA.

• Additional case studies: Copilot Travel, Covalent, Amber Bio, Comigo, Formless.

Add‑ons and adjacent services

• Website creation: UX/copy, Webflow design/dev, technical SEO, animations, and CMS integrations; see Capabilities and our Webflow partner profile.

• Product design: research, prototyping, design systems, high‑fidelity UI for MVPs and mature products; see Capabilities.

• Engineering: full‑stack web/mobile, SaaS MVPs, integrations, and ongoing maintenance; see Capabilities.

• Venture support: cash checks of $50k–$250k with “hands‑if” design via Zypsy Capital.

How to get started

1) Share your goals and timing: Contact Zypsy. 2) Scoping call and proposal: timeline, sprint count, and deliverables. 3) Choose commercial model: cash project or Design Capital (subject to fit). 4) Kickoff within 1–2 weeks, pending availability.

FAQ

• What deliverables come standard in this package?

• Strategy, verbal identity, visual identity/system, investor deck, and launch templates. Website or product UI application can be added as a follow‑on sprint; see Capabilities.

• How long will it take?

• Plan 6–10 weeks for a branding sprint. Design Capital cohorts typically run 8–10 weeks; see Introducing Design Capital.

• How much does it cost?

• Cash projects start at $60k (see Webflow partner profile). Design Capital exchanges services for ~1% equity (SAFE) with an equivalent value up to ~$100k (see TechCrunch and Design Capital).

• Can Zypsy help with my website now or later?

• Yes. We often pair brand sprints with a website sprint for messaging, design, and Webflow development; see Capabilities.

• What makes Zypsy different?

• Integrated brand→product→web under one roof, sprint execution tuned for startups, and dual instruments (cash or services‑for‑equity). See our client results in Work and Design Capital details here.

• Do you invest cash as well?

• Yes. Zypsy Capital invests $50k–$250k with flexible ownership terms and “hands‑if” design support; see Zypsy Capital.