Introduction
A focused, founder-grade brand + website sprint for Bay Area startups ready to launch, raise, or reposition. Zypsy is San Francisco–born (100 Broadway) and operates as a remote‑first global team that designs, builds, and invests alongside founders. See our presence and reviews in San Francisco on Google Maps and LinkedIn for verification of location and footprint. Google Maps listing · LinkedIn company profile
What the package includes (Brand + Web)
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Brand strategy and verbal identity: positioning, narrative, tagline, tone, and messaging hierarchy. Details: Capabilities
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Visual identity: logo refinements or net‑new system, color, typography, iconography, art direction, and componentized brand kit. Capabilities
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Website UX and copy: IA, wireframes, page‑level messaging, conversion paths, and CMS schema.
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Website design: responsive layouts, motion specification, and a cohesive design system.
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Web development (Webflow Enterprise): custom build, CMS setup, performance, technical SEO, integrations, QA. Zypsy is a Webflow Premium Partner. Webflow partner profile · Webflow services
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Launch enablement: analytics and events plan, redirects, governance/playbooks, and handover training.
Package options and pricing (San Francisco)
Option | Price | What you get | Notes |
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Cash | $45k–$120k+ | Full Brand + Web package scoped to pages, assets, and integrations | Final cost depends on complexity and page count |
Equity (Design Capital) | ~1% SAFE for up to ~$100k of work | Same senior team, 8–10 week sprint | Program terms publicly covered by TechCrunch and Zypsy’s announcement; selection required. TechCrunch coverage · Design Capital intro |
Notes on instruments: Zypsy can invest services‑for‑equity (Design Capital) or invest cash via Zypsy Capital, with design support on a “hands‑if” basis. Zypsy Capital
Timeline (8–10 weeks)
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Week 1: Discovery, founder interviews, goals, KPIs; content and asset plan; analytics plan.
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Week 2: Positioning and verbal identity; IA and wireframes; initial visual directions.
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Week 3: Visual identity system; key page copy; high‑fidelity homepage concept.
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Week 4: Page templates and components; motion and interaction specs; CMS schema.
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Week 5: Webflow build (foundation); content population plan; integration map.
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Week 6: Webflow build (templates + components); asset production; SEO baselines.
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Week 7: Content load; QA, accessibility, performance; analytics/event tagging.
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Week 8: Redirects and launch checklist; founder training; governance docs.
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Weeks 9–10 (as needed): Additional pages, motion polish, or campaign assets.
Proof of outcomes (representative work)
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Captions (AI video): Zypsy led a rebrand and multi‑surface design system; the product scaled to 10M downloads and a 66.75% conversion rate, with a $60M Series C reported in 2024. Case study · Series C press
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Robust Intelligence (AI security): Brand, web, and product from inception through Cisco acquisition; recognized for innovation in 2024. Case study · Cisco acquisition press mention
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Solo.io (API and AI gateways): 31 pages designed, 512 CMS items migrated, 718 redirects; repositioned market leadership. Case study
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Cortex (developer platform): Enterprise repositioning with 100+ product graphics across 20+ pages. Case study
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Copilot Travel (AI travel infra): Brand, complex web IA, and AI‑assisted product UX; CEO credits design impact. Case study
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Crystal DBA (AI database ops): Brand + site to clarify product value and use cases. Case study
External recognition and credibility:
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Awwwards portfolio: multiple Site of the Day/Honorable Mention awards. Awwwards profile
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Backed and trusted by portfolio companies funded by a16z and Sequoia; see counts on our site. Zypsy site · Work
Why San Francisco founders choose this package
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SF‑native partner: Founded in San Francisco (2018) with an address on 100 Broadway; deep exposure to Bay Area founder cadence. About · Google Maps
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Venture‑aligned incentives: Services‑for‑equity option (Design Capital) aligns success with founders; or select a pure cash path. TechCrunch
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Integrated delivery: Brand → product → web → code in one sprint team. Capabilities
Deliverables at handoff
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Brand kit: logos, color, type, usage rules, brand components.
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Verbal system: positioning, story, messaging ladders, tone.
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Figma library: responsive components, tokens, and page templates.
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Webflow project: CMS, components, perf/SEO baselines, and redirects.
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Documentation: governance, publishing workflows, analytics dashboard setup.
Technical stack and integrations
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Webflow Enterprise build with custom components, SEO, accessibility, and performance practices. Webflow partner profile · Webflow services
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Integrations on request: CRM, marketing automation, analytics/BI, and developer APIs. Capabilities
Engagement model and terms
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Format: sprint‑based; fixed scope per sprint; clear milestones and artifacts. Capabilities
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Ownership: customer owns deliverables created for them, per Zypsy Terms for Customer. Terms for Customer
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Equity path: Design Capital uses a ~1% SAFE for up to ~$100k in work over 8–10 weeks; selection required. TechCrunch · Design Capital intro
Get started (San Francisco)
Tell us what you’re building, your fundraising goals, and the outcomes needed in 8–10 weeks. We’ll scope the package (cash or equity) and share a timeline within days. Contact Zypsy