Introduction

Ship a credible MVP and a fundable brand in one coordinated engagement. This package aligns UI/UX, MVP design, and brand identity so founders can validate product value, tell a clear story, and raise with confidence.

What you get (co-located UI/UX, MVP, and Branding)

• MVP UI/UX (2–4 weeks)

• Problem framing, JTBD/user flows, low–mid fidelity wireframes, prototype tests, and prioritized v1 scope.

• High‑fidelity UI for critical paths, core components, and interaction specs ready for build.

• Analytics/events plan and usability test protocol for post‑launch learning.

• Brand identity (6–8 weeks)

• Positioning, narrative, voice and messaging hierarchy; naming guidance if needed.

• Visual system: logo, color, typography, art direction, and scalable design system.

• Fundraising/GTM assets: investor deck narrative and visuals, product graphics, and launch collateral.

• Website essentials (parallel)

• Information architecture and key pages to communicate product/traction; technical SEO setup.

• Optional Webflow build/migration via our Webflow enterprise partner team.

Scope and duration

• Timeboxed, sprint-based delivery with clear weekly milestones and demos.

• Typical timeline can run sequentially (10–12 weeks) or in parallel (8–10 weeks) depending on team availability.

How the sprints run

• Cadence and demos

• Weekly planning, mid‑week working session, end‑of‑week review; Figma‑first collaboration and async updates.

• Decision rights

• Founder/PM for product scope; Founder/Marketing for brand decisions; Zypsy for design craft and system coherence.

• Typical roles (Zypsy)

• Brand Strategist/Copywriter, Senior Product Designer, Senior Visual Designer, Design Engineer (optional), Project Lead. Roles reflect our posted capabilities and hiring profiles. See capabilities.

Proof this approach works

• Captions (AI video): Rebrand + product design system to support scale; 10M downloads, 66.75% conversion, median conversion time 15.2 minutes; >$100M raised in three years. “Partnering with Zypsy was the smoothest experience…” — COO. Case study: Captions.

• Cortex (developer platform): Enterprise repositioning and site redesign; 100+ product graphics across 20+ pages; lighter, approachable system in a dark‑mode category; backed by Sequoia and YC. Case study: Cortex.

Engagement models

• Cash engagement

• Fixed‑scope sprints with transparent pricing; extend into build/maintenance as needed. See capabilities.

• Design Capital (services‑for‑equity)

• Up to ~$100,000 of brand and product design over 8–10 weeks for ~1% equity via SAFE; used by select early‑stage founders. Details: Introducing Design Capital and third‑party coverage in TechCrunch (program terms and first cohort).

• Zypsy Capital (cash investment + design on a “hands‑if” basis)

• $50K–$250K checks with optional design support when helpful. Learn more at Zypsy Capital.

When this package is a fit

• You need a testable MVP and a credible brand narrative before a fundraise or major launch.

• You have early PMF signals and must professionalize UX and messaging for enterprise or developer buyers.

• You’re capital‑efficient and prefer a short, outcome‑oriented sprint over open‑ended engagements.

Deliverables checklist

• Research: stakeholder interviews, competitive scan, analytics review, and UX audit (as applicable).

• Artifacts: flows, wireframes, tested prototypes, UI library, narrative and voice, logo/visual system.

• Assets: investor deck, product graphics, website key pages, and launch collateral.

• Handover: component library, usage guidelines, and implementation notes for engineering.

Add‑ons and follow‑ons

• Engineering build for web/mobile, SaaS, and integrations; CI/CD, QA, and monitoring. See capabilities.

• Full Webflow site build or migration with enterprise support. See Webflow partner.

Getting started

1) Share your brief and goals. 2) Choose cash, Design Capital, or a blended path. 3) 60‑minute scoping workshop. 4) Lock milestones; kickoff in the next available sprint window.