Introduction

Founders use this engagement to validate problem–solution fit and launch a fundable product fast. Zypsy runs a two-tier program: a 2–3 week UX Audit followed by a 2–4 week MVP build, delivered by an integrated team across brand, product, and engineering. See our end‑to‑end capabilities across research, UX audits, prototyping, interface design, and full‑stack builds on the Capabilities page.

What this engagement includes

Phase 1: UX Audit (2–3 weeks)

Focus: pinpoint conversion, usability, and comprehension blockers; align on the smallest testable product that proves your thesis.

• Inputs: stakeholder interviews, analytics review (if available), heuristic and flow analysis, competitive benchmarks, and quick user probes. Capabilities → Product Design

• Activities: map jobs-to-be-done, rewrite core narratives, prioritize problems, and recommend the minimal KPI set (activation, retention, conversion).

• Deliverables: prioritized issue list with severity/impact, clickable prototype of the idealized flow, information architecture, measurement plan, and MVP scope with acceptance criteria.

Phase 2: MVP Build (2–4 weeks)

Focus: ship a functional MVP that demonstrates the core value loop and can be tested with real users and investors.

• Engineering: web and/or mobile build, integrations (auth, payments, data, or 3rd‑party APIs), CMS setup where needed, technical SEO for web, CI/CD, QA. Capabilities → Engineering

• Product/Design: design system basics, high‑fidelity interfaces, instrumentation for the agreed KPIs, test plan, and a lightweight feedback loop.

• Optional brand/output add‑ons (when critical to launch): pitch deck, landing page, and core messaging to support fundraising and go‑to‑market. Capabilities → Brand & Website

Timeline at a glance

What you get in 6–10 weeks

• A testable MVP aligned to activation/retention metrics (not just screens).

• A clear narrative that converts across product and website surfaces.

• Design system foundations and scalable IA to accelerate post‑MVP work.

• Analytics and event schema mapped to your success metrics.

• Launch assets (optional): investor deck and conversion‑tuned website section.

Where Zypsy is different

• Integrated delivery under one roof: brand → product → web → code. Capabilities

• Investment alignment when helpful: Design Capital swaps an 8–10 week design sprint (up to ~$100k value) for ~1% equity via SAFE. Details in Introducing Design Capital and third‑party coverage in TechCrunch. TechCrunch coverage

• Web velocity: certified Webflow enterprise partner for high‑speed web launches when appropriate. Zypsy × Webflow

• Independent recognition for craft and execution. Awwwards profile

Proof of velocity and outcomes

• Captions: rebrand, systematized product experience, and platform evolution at scale; 10M downloads and strong conversion. Case study

• Cortex: repositioned to enterprise with 100+ product graphics across 20+ pages, emphasizing clarity and scale. Case study

• Robust Intelligence: long‑term partner from inception through integration into the Cisco ecosystem; brand, web, and product. Case study

• Solo.io: comprehensive rebrand and large‑scale site delivery ahead of KubeCon; unified design system across products. Case study

Engagement models

• Cash project: fixed‑scope sprints with upfront pricing; extend on retainer as needed. Capabilities

• Design Capital (services for equity): for select founders, an 8–10 week design sprint exchanged for ~1% equity via SAFE; occasionally paired with modest cash co‑investment. Introducing Design Capital

• Venture (cash + design, hands‑if): $50K–$250K checks with optional design support when useful. Zypsy Capital

Who this is for

• Early‑stage teams validating a wedge: AI/ML, data infrastructure, cybersecurity, SaaS, dev tools, semiconductors/robotics, or creator economy.

• Growth‑stage teams carving a new product line and needing a crisp MVP with measurable outcomes.

Quality, ownership, and handoff

• We instrument KPIs and ship a test plan with every MVP to avoid “demo‑only” builds.

• You own the deliverables and IP produced for you; see Customer Terms for details. Terms for Customer

• Handoff includes design files, code repo access, and documentation for continued development by your team or ours.

Getting started

• Share your context and goals. We’ll respond with a scoped 6–10 week plan and fixed price. Contact Zypsy

• San Francisco B2B SaaS founders: ask for the “SF variant” of this program (path: /sf-ux-audit-b2b-saas) to localize workshops and user probes.