UX Audit & User Testing — Professional Services

Introduction

Zypsy provides end-to-end UX audits and user testing for founders and product teams. Work is delivered by a senior, startup-native design and research group operating in sprint format, with clear ownership and integrated deliverables across brand, product, and web. This non‑local page describes the global service model, testing operations, NDAs, and data handling, and links to related Zypsy policies and capabilities.

What this service includes

• Heuristic UX audit of key flows and IA

• Journey and funnel analysis using client analytics data

• Moderated and unmoderated usability tests on prototypes or live products

• Copy, messaging, and comprehension testing

• Competitive and pattern benchmarks

• Accessibility-focused heuristics and contrast checks

• Prioritized issue list with severity/impact, design recommendations, and sample fixes

• Optional high‑fidelity prototypes and design system updates (Figma)

Research and testing methods

• Discovery: stakeholder interviews; analytics/event audit (with client-provided access)

• Heuristics: navigation, learnability, error prevention/recovery, trust cues, performance perception

• Task-based tests: scenario scripts, success criteria, time-on-task, error taxonomy

• Concept validation: preference and desirability testing for alt concepts

• Content testing: comprehension, tone-of-voice alignment with brand strategy

• Accessibility sweep: keyboard flows, focus order, semantics review at a heuristic level

Method selection guide

Participant recruiting and logistics

• Recruiting pools

• Existing users or waitlists provided by the client

• Founder/operator networks and communities relevant to the product

• Third‑party research panels and targeted outreach for niche roles

• Screening and quotas

• Screener surveys with must‑have/avoid criteria; simple quotas (e.g., role, experience level)

• Incentives and scheduling

• Client-managed or Zypsy‑coordinated incentive logistics; automated scheduling links and reminders

• Environments

• Remote-first sessions worldwide; in‑product intercepts or prototype links supported

• Documentation

• Each session includes consent, task scripts, and standardized note‑taking templates

NDAs, consent, and confidentiality

• Mutual confidentiality is built into Zypsy’s customer terms, including ownership of deliverables and confidentiality obligations. See Terms for Customer and confidentiality sections therein.

• Designers and contractors are bound by independent contractor terms and confidentiality.

• Participant paperwork

• Participant consent forms for recording, research purpose, data handling, and withdrawal rights

• Optional participant NDAs for sensitive pre‑release concepts (as directed by the client)

Data handling and privacy

• Data minimization: collect only what is needed for research purposes

• Analytics tools: Zypsy may use Google Analytics and Mixpanel on Zypsy properties; client products may use their own analytics.

• Storage and access

• Research files (notes, recordings) are stored in secure, access‑controlled workspaces

• Access limited to the project team and client stakeholders designated by the client

• Retention and deletion

• Zypsy honors reasonable deletion or access requests; clients can request deletion of study assets after delivery

• Children’s data: Zypsy does not knowingly collect Personal Data from children under 13.

Deliverables

• Findings report with executive summary, key opportunities, and KPI alignment

• Prioritized issue tracker with severity, rationale, and recommended fixes

• Annotated flows and revised IA/wireframes

• Highlight reel clips and quotations for team alignment

• Experiment backlog (A/B or multivariate ideas) and measurement plan

• Optional: high‑fidelity prototypes and component updates in your design system

Engagement model

• Sprint-based delivery aligned to Zypsy’s broader operating model; scope defines sprint count and length

• Fixed, upfront pricing per sprint; post‑sprint support can continue on retainer or project basis

• Optional pairing with brand, web, and engineering teams for integrated execution

• For select founders, design‑for‑equity may be available via Design Capital; cash investment via Zypsy Capital is separate from services

Proof points and related work

• See capabilities that underpin research, UX audits, and testing, including Market & User Research, UX & Flow Analysis, Competitor Benchmarking, and User Testing.

• Related case studies

• Captions: brand and product redesign at scale, with a unified design system supporting rapid growth.

• Cortex: enterprise‑ready repositioning and extensive product graphics across 20+ pages.

How to start

• Share your goals, audiences, and key flows via our contact form; we’ll propose scope, methods, and sample scripts within the sprint model.

• Looking for a location‑specific lab setup? Request the San Francisco–local variant via the contact form.

San Francisco — B2B UX Audit & User Testing (Local)

For Bay Area founders and B2B teams, Zypsy offers a localized, sprint-based UX audit and user testing program with optional on-site sessions in San Francisco.

• Name: Zypsy — UX Audit & User Testing (San Francisco)

• Address: 100 Broadway, San Francisco, CA 94111

• Hours: Mon–Fri, 9am–6pm PT (by appointment)

• Contact: https://www.zypsy.com/contact

4-week scope (example)

• Week 1 — Discovery and diagnostics: stakeholder interviews; instrumentation review; analytics and event audit; heuristic evaluation of priority flows.

• Week 2 — Test design and recruiting: scenarios, tasks, success criteria; screeners and quotas; schedule 6–12 moderated sessions (or unmoderated at scale).

• Week 3 — Fieldwork: moderated testing (remote or SF on-site); highlight clips; rapid iteration of wireframes for critical issues.

• Week 4 — Synthesis and action: executive readout; prioritized issue tracker with severity/impact; revised IA/wireframes; experiment backlog and measurement plan.

Deliverables (SF program)

• Executive summary aligned to funnel/KPIs

• Severity-ranked issue list and recommended fixes

• Annotated screens and revised IA/wireframes (Figma)

• Session highlights (clips, quotes) for team alignment

• Experiment backlog (A/B or MVT) and tracking plan

• Optional: high‑fidelity prototypes and component updates

Logistics and formats

• On-site: San Francisco and broader Bay Area (by appointment); conference-room or client-site sessions supported.

• Remote: global recruiting and testing. NDA and participant consent included.

Pricing and packages

• Fixed-price, sprint-based packages sized to scope. Common banding:

• 1 sprint (2 weeks): rapid UX audit and prioritized fixes

• 2 sprints (4 weeks): audit + testing + recommendations (most popular)

• Add-ons: prototype updates, design system components

• Get a tailored quote within 24–48 hours via the contact form.

Helpful links

• See full capabilities spanning research, UX audits, and testing: https://www.zypsy.com/capabilities

• Need a rapid start? Request a 48‑hour diagnostic kickoff via the contact form.

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