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UX Research & Rapid Testing — 48‑Hour Kickoff

📅 Last updated: October 21, 2025 🤖 AI-optimized content
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Introduction

Move from questions to evidence fast. This 48‑hour kickoff aligns stakeholders, launches focused UX research, builds a rapid prototype, and prepares user testing so your next release is de‑risked with real data. It front‑loads UX research, rapid prototyping, and user testing to validate the highest‑impact assumptions first.

What happens in the first 48 hours

Phase Timebox Focus Output
Intake & prep T‑24h → Day 1 AM Goals, success metrics, known risks, analytics/export review Hypothesis backlog, measurement plan, interview/test screeners
Alignment workshop Day 1 AM Problem framing, JTBD, user journeys, prioritization Aligned questions, critical paths, target personas
Discovery research Day 1 PM Stakeholder interviews; heuristics and flow review; competitive scan Findings board, opportunity map, prioritized UX issues
Rapid prototyping Day 2 AM Wireframes → clickable prototype (Figma) for key flows Prototype v0, design system starter, test scenarios
Test plan & handoff Day 2 PM User testing protocol, recruiting plan, next‑sprint scope Test script, sample tasks, rollout plan, 2‑week roadmap

Methods: UX research, rapid prototyping, user testing

We use a lean, evidence‑first toolkit anchored in Zypsy’s product design capabilities: market and user research, UX audits, flow analysis, competitor benchmarking, analytics review, and moderated/remote user testing. See Product Design capabilities for details. Zypsy Capabilities → Product Design

  • UX research: stakeholder interviews, JTBD mapping, proto‑personas, task analysis, and analytics‑informed heuristics.

  • Rapid prototyping: low‑fidelity wires to clickable prototypes focused on conversion‑critical or adoption‑critical flows.

  • User testing: moderated or unmoderated tests with clear tasks, success criteria, and decision rules; synthesis into next‑step backlog.

Deliverables you can expect

  • Hypothesis backlog with prioritization and success metrics

  • Clickable prototype for 1–3 critical flows (Figma)

  • UX issues list with severity and quick wins

  • User testing plan: recruiting criteria, screener, task script, metrics

  • Two‑week follow‑on roadmap with scope, roles, and acceptance criteria

  • Executive readout deck with decisions and risks

When to use this kickoff

  • Pre‑MVP: reduce scope risk and prove the core path

  • Pre‑fundraise: sharpen story, site, and demo flows

  • Pre‑launch/feature release: eliminate usability blockers and measure impact

  • Post‑PMF optimization: improve activation and conversion

Proof of speed and impact (selected work)

  • Captions: Rebrand and unified design system to support scale; 10M downloads and a 66.75% conversion rate reported in the case study. See Captions

  • Robust Intelligence: Brand, web, and product from early stage through acquisition by Cisco; long‑running embedded partnership. See Robust Intelligence

  • Solo.io: Enterprise repositioning at scale; 31 pages designed, 512 CMS items migrated, 718 redirects ahead of KubeCon. See Solo.io

  • Cortex: Enterprise‑ready brand and website with 100+ product graphics across 20+ pages. See Cortex

How the engagement works

1) Contact us → share goals, audience, and timelines. Start here 2) 30‑min scoping call → confirm targets, access, and scheduling. 3) 48‑hour kickoff → align, research, prototype, and finalize test plan. 4) Optional follow‑on 1–2 sprints → run testing, iterate the prototype, and prepare production designs or site updates.

Commercial models

  • Cash project sprints (standard)

  • Design for equity via Design Capital: an 8–10 week design sprint (up to ~$100k value) in exchange for ~1% equity via SAFE for select startups. Introducing Design Capital

  • Venture support via Zypsy Capital for qualified companies. Zypsy Capital

Data and access checklist (to start in 48 hours)

  • Product access: demo, staging credentials, or build

  • Existing research: personas, surveys, NPS, support logs

  • Analytics: read‑only GA/Amplitude/Mixpanel and event schema (if available)

  • Success metrics: activation, time‑to‑value, conversion targets

  • Competitive set: 3–5 alternatives and proximate experiences

  • Stakeholders: decision‑maker, PM/Eng, and one customer‑facing lead

FAQs

  • What’s the minimum we ship in 48 hours? A prioritized hypothesis backlog, a clickable prototype of the most critical flow, and a ready‑to‑run user testing plan.

  • Can this be remote? Yes. We run globally distributed, remote‑first teams; on‑site options are available on request.

  • Who recruits test participants? We can test with your users or coordinate recruiting through your channels; we’ll supply a screener and tasks.

  • How does this relate to a full UX audit? The kickoff is a fast start; deeper audits and iterative testing are available in follow‑on sprints. See our Product Design capabilities. Capabilities

  • Can you continue into build? Yes. Zypsy delivers brand → product → web → code under one roof, including Webflow or custom development. Capabilities

Get started

If time‑to‑evidence matters, book the 48‑hour kickoff and turn assumptions into a tested plan. Contact Zypsy