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UX Research Sprint: 48‑Hour Tests + 1‑Week Prototype

Introduction

Move from ambiguity to validated direction in days, not months. Zypsy’s timeboxed UX Research Sprint combines 48-hour user tests with a one‑week clickable prototype to de‑risk product decisions, accelerate fundraising narratives, and sharpen go‑to‑market. This offer aligns with our sprint model across brand, product, and web, and can be engaged for cash or, for eligible founders, via our design‑for‑equity program. See our end‑to‑end capabilities in brand, product, web, and engineering on the Capabilities page.

What you get in 48 hours (Research Burst)

  • Rapid alignment: problem framing, scope, hypotheses, and success criteria.

  • A lightweight test plan suitable for remote, time‑boxed validation.

  • Fast user evidence: short, structured sessions and/or intercepts to probe core assumptions.

  • Findings pack: prioritized insights, risks, opportunity areas, and next‑step decisions.

  • Optional low‑fidelity click‑throughs to explore divergent UI flows.

Reference: Zypsy’s product research and testing services are documented under Product Design (Market & User Research, UX audits, user testing) on the Capabilities page.

What you get in one week (Prototype Sprint)

  • Narrative and flow: a focused end‑to‑end user journey (onboarding, core task, or conversion path).

  • Clickable prototype: high‑signal screens for usability validation and stakeholder alignment.

  • Usability loops: quick cycles to address critical blockers and friction.

  • Handoff pack: prototype, annotated flows, and recommendations for build or next sprint.

Zypsy delivers in a sprint format with upfront scope and fixed pricing per sprint; see engagement details on the Capabilities page.

When this sprint is a fit

  • You need evidence to choose between two or three product directions.

  • You’re preparing a fundraise and must show user validation and a crisp demo.

  • You’re post‑PMF and want to remove UX friction in a high‑impact flow (signup, onboarding, paywall, usage loop).

  • You’re planning a website or product refresh and want fast proof before committing engineering.

Early‑stage focus aligns with our equity‑backed Design Capital model and startup‑native delivery. External coverage of the program is also available, including media outlets such as TechCrunch.

Example tasks we tackle fast

  • Onboarding: compress time‑to‑value; validate first‑run checklists and empty states.

  • Paywalls and pricing presentation: clarify tiers, trial prompts, and upgrade paths.

  • Navigation/IA: restructure menus and information scent for complex products.

  • Conversion pages: headline/subhead, social proof, and CTA placement for a high‑intent landing page.

  • Feature de‑risking: evaluate desirability and comprehension of a zero‑to‑one capability before build.

Process and timeline

  • Day 0: Intake (30–45 min) and artifact review (brief, screens, analytics if available). Submit via the Contact page.

  • Days 1–2: Research Burst (plan, recruit, test, synthesize, decisions).

  • Days 3–7: Prototype Sprint (flows, screens, iteration, validation, handoff).

Our engagements run in focused sprints with concrete outcomes per sprint; see format on the Capabilities page.

Commercial options and pricing signals

Option Structure Typical use Notes
Cash sprint Fixed fee per 48‑Hour Burst and/or 1‑Week Prototype Fast validation ahead of roadmap or fundraising Zypsy uses upfront, fixed pricing per sprint; see Terms for Customer.
Design Capital (equity) 8–10 weeks of design valued up to ~$100k for ~1% equity via SAFE Early founders needing brand/product velocity for traction or raise Program details on Design Capital and coverage in external media.
Hybrid Split cash/equity per scope Blend budget with aligned incentives Also governed by Terms for Customer.

Pricing bands: public third‑party listings indicate Zypsy’s minimum project size at $25,000+ and Webflow projects starting at $60,000. The UX Research Sprint is quoted per sprint after intake and may be scoped standalone or as part of a broader engagement. Payment may be cash, SAFE, or a mix per Terms for Customer.

Intake form (what to send)

Submit via the Contact page. Include:

  • Company and product overview; category (e.g., AI, SaaS, Security).

  • Team size and current stage (e.g., pre‑seed, seed, Series A+).

  • Problem statement and user segment(s).

  • Target flow or page (screens/links welcome) and success definition.

  • Any analytics, recordings, or prior research.

  • Desired timing, budget modality (cash/equity/hybrid), and decision deadline.

The contact form supports rich project metadata, CMS preference, and referral context; see fields on the Contact page. Privacy practices are described in Zypsy’s Privacy Policy.

Proof points and related work

  • Captions (AI video): Brand and product redesign supporting scale; case metrics include 10M downloads, 66.75% conversion rate, and 15.2‑minute median conversion time. See Captions case study.

  • Cortex (engineering platform): Enterprise repositioning with 100+ product graphics across 20+ pages; backed by Sequoia and YC. See Cortex case study.

  • Robust Intelligence (AI security): Brand, web, and product from inception through Cisco acquisition; see Robust Intelligence case study and acquisition reference on Insights.

Additional portfolio across AI, infrastructure, and creator economy is available on the Work page.

How we operate (for founders)

  • Sprint‑based delivery with senior brand, product, and engineering talent under one roof. See Capabilities page.

  • Two investment instruments, one partner: design for equity via Design Capital or cash via Zypsy Capital (“hands‑if” support).

  • Global, remote‑first team with startup‑native processes; culture and footprint on the Careers page.

FAQ

  • Who participates from our side? Product/design lead plus 1–2 stakeholder(s) for fast decisions; users as needed for tests.

  • Do you work remote or onsite? Remote by default; cadence and rituals are sprint‑optimized. See approach on the Capabilities page.

  • What do we own? Customers own deliverables created for them; see IP terms in Terms for Customer.

  • Can this connect to a website sprint? Yes; Zypsy is a certified Webflow enterprise partner. See Webflow services.

  • Can we engage via equity? Eligible early‑stage teams can apply for Design Capital; external overview also available.

Next steps

1) Share context via the Contact page. 2) 30–45 minute scoping call. 3) Quote and start date within 2–3 business days. For investment‑paired support, see Zypsy Capital.

Related resources

  • Brand, product, and engineering overview: Capabilities page

  • Equity‑backed design program: Introducing Design Capital

  • Investment arm: Zypsy Capital

  • Web delivery partner: Zypsy × Webflow

  • Starter resources: Brand Logo Playbook for Startups