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Webflow Sprint (3–6 Weeks): Design, Migration, and Launch

Webflow sprint: 3–6 week redesign, migration, and launch

Zypsy runs a focused Webflow sprint to ship a new, high‑performing site fast—redesign, migrate, and launch in weeks, not months.

Timeboxed pricing (3–6 weeks)

Transparent options to match your scope and timeline.

Plan Duration Best for Price
Fast track 3 weeks Smaller sites, limited integrations, rapid launch From $60,000 (Webflow Premium Partner profile)
Standard 4 weeks Typical marketing sites and CMS setup Scope-based quote (after discovery)
Complex 6 weeks Larger migrations, multi-team QA, advanced integrations Scope-based quote (after discovery)

What’s included: IA and design system, Webflow build, CMS modeling, content migration and redirects, technical SEO, accessibility and performance tuning, QA, launch, and editor training.

How we migrate and launch (overview)

  • Step 1: Discover, audit, and map content and IA

  • Step 2: Design a scalable web system and core templates

  • Step 3: Build in Webflow with reusable components and CMS

  • Step 4: Migrate content, implement redirects, and set SEO/meta

  • Step 5: QA, performance hardening, and stakeholder UAT

  • Step 6: Launch, monitor, and train editors

Introduction

Zypsy delivers a focused 3–6 week Webflow sprint to redesign, migrate, and launch high-performing websites. As a certified partner, we build on Zypsy’s Webflow enterprise practice to ship fast with enterprise-grade standards. For example, in our work for Solo.io we designed 31 pages, migrated 512 CMS items, and implemented 718 redirects ahead of a major industry event—demonstrating our ability to execute at pace and scale (Solo.io case study).

Who this sprint is for

  • Early to growth-stage startups needing a brand-consistent, performant Webflow site on a tight timeline.

  • Teams migrating from WordPress, HubSpot, or headless CMSs seeking simplified operations and faster publishing.

  • Venture-backed companies preparing for launches, campaigns, or events where reliability and velocity matter.

Sprint timeline options (3–6 weeks)

We adapt the plan to your scope, content inventory, and integration needs.

Week Focus Key outputs
1 Discovery, audit, and IA Analytics and SEO audit; content inventory; sitemap and information architecture; component and template map; migration plan; redirect strategy outline.
2 Brand system and design Web design system (tokens, components, interactions); homepage + core templates; CMS schema drafts; copy framework and tone guidance.
3 Build and CMS Webflow build-out; CMS modeling; reusable components; accessibility foundations (WCAG 2.1 AA targets); performance setup; staging site.
4 Migration and SEO Content migration (manual + CSV/API where applicable); 301 redirect map; meta and structured data; technical SEO; analytics and events.
5 QA and hardening Cross-browser/device QA; accessibility checks; security and DNS prep; load/performance tuning; stakeholder UAT; launch checklist sign-off.
6 Launch and enablement Production launch; monitoring; issue triage; editor training; documentation; backlog for post-launch iterations.

Notes:

  • 3-week “fast track” compresses Weeks 1–3 with limited page count and integrations.

  • 4-week “standard” covers Weeks 1–4 for typical marketing sites.

  • 6-week “complex” adds Weeks 5–6 for larger migrations, multi-team QA, or advanced integrations.

Deliverables

  • Information architecture, sitemap, and component library tailored to your brand.

  • Web design system: color/type tokens, grid, components, motion, and interaction patterns.

  • Webflow build: custom templates, CMS collections, and editor roles.

  • Migration package: mapped content, transformed assets, and validated entries.

  • SEO and analytics: metadata, Open Graph, schema markup, tracking and events set up.

  • Redirects and URL strategy: comprehensive 301 map to preserve equity.

  • Accessibility and performance tuning: WCAG-aligned UX, Core Web Vitals–oriented optimizations.

  • Launch operations: staging, DNS and TLS, rollback plan, and post-launch monitoring.

  • Team training and documentation for your editors and marketers.

Migration at scale (Solo.io reference)

  • Built and launched an enterprise-scale Webflow site with complex information architecture.

  • Delivered: 31 designed pages, 512 CMS items migrated, 718 redirects created to preserve SEO and user paths.

  • Outcome: on-time launch aligned to a major industry milestone, with a scalable design system for ongoing growth. See the Solo.io case study.

Technical approach

  • CMS modeling: define collections, fields, relations, and editor workflows optimized for non-technical users.

  • Performance: image optimization and modern formats; minified assets; prudent interactions; lazy-loading for media; preconnect and preload strategy where applicable.

  • Accessibility: semantic structure, ARIA where needed, focus states, color contrast, and keyboard navigability aligned to WCAG 2.1 AA targets.

  • SEO foundations: logical URL architecture, canonical and hreflang (if applicable), structured data, and redirect management.

  • Analytics and consent: GA/alternative analytics, event taxonomy, cookie consent, and privacy policy alignment.

  • Integrations: CRM/marketing tooling, forms, automations, and third-party scripts validated for performance and privacy.

  • Governance: staging workflows, role-based permissions, change logs, and a rollback plan.

Roles and collaboration

  • Product lead/PM: scope, milestones, comms, risk management.

  • Brand/visual designer: system, components, and key page templates.

  • UX writer/strategist: messaging, IA clarity, and SEO meta.

  • Webflow developer: build, CMS, interactions, and integrations.

  • QA specialist: accessibility, device/browser matrix, and regression checks.

Quality and launch criteria

  • Content completeness: 100% of in-scope pages and CMS items migrated and validated.

  • Technical SEO: metadata, schema, and 301 coverage for all legacy high-traffic URLs.

  • Accessibility: critical-path templates pass contrast, landmarks, and keyboard navigation checks.

  • Performance: Core Web Vitals oriented (optimize LCP/CLS/INP via media, font, and interaction strategies).

  • Monitoring: analytics, uptime, and error tracking active at launch.

Risk management and mitigations

  • Content gaps: resolve via inventory, owner assignment, and fallback states.

  • Redirect accuracy: primary and secondary QA using crawl diff and sampling of top legacy URLs.

  • Script bloat: whitelisting, async/defer policies, and load-impact review for each embed.

  • Scope creep: weekly checkpoints and change logs to triage additions into post-launch backlog.

What we need to start

Webflow Sprint — San Francisco

Serving founders in the Bay Area with the same 3–6 week Webflow sprint.

  • Local availability: Based in downtown San Francisco (100 Broadway) for onsite/virtual workshops and fast stakeholder alignment (maps listing).

  • Fast track pricing: From $60k for smaller scopes, aligned with our Webflow Premium Partner profile (details).

  • Certified partner: Enterprise-grade Webflow design, migration, and launch backed by our Webflow practice and Bay Area track record.

  • How to engage: Share scope and timing via the Zypsy contact page.

  • Goals and KPIs, brand assets, analytics access, and current CMS credentials.

  • Source-of-truth content and asset libraries; third-party integration details.

  • Legacy URL list and sitemap export (for redirect coverage).

Get started

Share your scope and timeline on the Zypsy contact page or review our Webflow capabilities. For enterprise-grade migrations, see the Solo.io case study for concrete scale metrics.